Melissa Grady is the Head of Media and Performance Marketing at Cadillac.
Most recently, she was SVP of Digital and e-commerce of Jackson Hewitt.
Melissa was previously at MetLife where she headed Digital Acquisition on the Global Marketing team.
Before MetLife, she led the charge on re-launching Motorola’s e-commerce initiative, bringing triple digit growth in a matter of weeks. By combining traditional CRM with display and analytics, Motorola was able to develop a data driven, closed loop program. She first came to Motorola to build and launch the Global CRM practice. The global program was executed off a single data platform and touched several million people every month.
Prior to joining Motorola, Melissa was an Account Director at TBWA\Chiat\Day, leading clients such as Infiniti and Vera Bradley. Previously, she worked at Jaguar Land Rover leading Digital and Database Marketing.
Melissa has spoken at several conferences including AdWeek, AdExchanger, Incite, and LIMRA events.
She received a Masters of Database, Direct, and e-commerce from Northwestern University in 1998. She has a BA from DePaul in Business Administration, with minors in English and Communications. She has volunteered with several children’s organizations, most recently WITS (Working in the Schools). She is also a Board Member of APS in Chicago (Alumni for Public Schools).