Mihkel Jaatma - CEO, Realeyes, UK

Mihkel Jäätma is the co-founder and CEO of Realeyes - a London-based martech company which uses Emotion AI to help brands such as Coca-Cola, Expedia and Mars to maximise the impact of their video advertising.

The Estonian-born entrepreneur is a pioneer in #emotionAI, helping advertisers measure the effectiveness of their video content at scale by teaching computers to measure consumer emotions and attention levels using webcams.

Mihkel co-founded Realeyes in 2007 while studying at Oxford University and is passionate about improving lives by teaching machines to be emotionally intelligent.