Mohamed El Mehairy - CEO, Connect Ads, Egypt

Mohamed El Mehairy is the Managing Director of Connect Ads, the number one digital and ad-technology solutions provider in the Middle East and North Africa (MENA) region. Mohamed is responsible for bridging acclaimed digital platforms with regional brands, marketers and advertisers. With this role, he acquired exclusive partnerships with global and regional digital platforms such as MSN, Windows Live, Skype, Facebook Egypt and Twitter, to offer regional companies the power of digital and social media.

Mohamed, armed only with the power of his own conviction, embraced the cause of digital marketing when it was in its infancy in 2000 and has been engaged with clients and brands evangelizing and promoting digital advertising solutions in MENA.Mohamed has also built and created the Facebook and Twitter MENA partnerships—acting as an integral part of the partnership teams and committees.