Neha Misra - Global Head-Data & Analytics, Accenture Interactive Operations, Accenture, USA

Neha Misra leads the Global Head of Data, Analytics & Insights at Accenture Interactive Operations, bringing end to end, real-time capabilities and services, for intelligent activation combining disparate data including 1st party, 3rd party, media, content, attribution, identity management, audience signals, machine learning and AI/recommendation engines. She assists brands in implementing real-time marketing experiences that are disruptive, yet audience- centric, genuine and relevant. She has led agency, brand teams and C-level executives to deliver on data-driven investments, to generate returns across paid, owned and earned media.

Her experience of more than 15 years spans across various verticals including CPG, Education, Financial Services, Health, Education and Tourism. She also identifies new and emerging technologies to keep clients at the forefront of industry trends. Her vision for advertising is to ensure that ROI is not by channel silos but the Effectiveness per Marketing Dollar. Previous employers include Mediaocean, Publicis, Emerson, CEC.