Nicolas Rieul, Chief Strategy & Marketing Officer at S4M, is in charge of evangelizing the company’s mobile and programmatic vision worldwide. He works closely with key partners and clients on the latest industry trends mobile marketing challenges.
Above all, Nicolas is recognized as one of the main influencers in his field. Through his positions as Board Member and Head of the Mobile Advertising Commission for the Mobile Marketing Association (France), advocating his firm belief in a user-centric advertising model and actively promotes the use of mobile-first formats such as vertical and 360° videos. He was the first to bring advanced technical problems to the market such as measuring drive to store traffic and participates frequently in conferences to educate the market on key matters such as the rise of ad-blockers.