Norbert Wirth is the CEO of Sqooba Deutschland GmbH.
Most recently, he was the Director of Data Science and Artificial Intelligence of PwC Europe.
Previously, he was the visionary mastermind at SUPERCRUNCH by GfK, where he blended analytical expertise, data savviness, business sense and more years than he’d admit consulting numerous Fortune Global 500 companies in marketing analytics. Being a passionate number cruncher throughout his entire career he never lost focus on the one big vision: to move Data Science to the centre of the stage.
Previously, Norbert worked for GfK Group, as Global Head of Data and Sciences and was in charge of GfK’s Marketing and Data Sciences capabilities, data landscape and strategy.