Oliver Gertz - Programmatic Lead Global Clients, MediaCom Worldwide, Germany

Oliver Gertz has been a pioneer of digital marketing in Germany, playing a major part in building two digital agencies. He was the first employee at Plan.Net Media, Germany's first online media agency and has successfully turned MediaCom Interaction into a leading player.

In October 2004, Oliver joined MediaCom Interaction (then called Magic Response) as managing director, growing the team from 14 to 65 in three years, growing the digital for clients like P&G, VW and T-Mobile.

Oliver became full-time Managing Director for MediaCom Interaction EMEA in January 2009, charged with growing MediaCom's digital footprint across Europe, Middle East and Africa by growing the service offering, defining and sharing best practice, training and staff development to help global clients enhance their digital strategies.

Oliver has been pushing digital measurement and analytics, with the first agency adserver in 1997, an own tool for online brand uplift studies in 2001 and building Mediacom's EMEA Digital Analytics department in 2010.