Patrick MacDougall is the Vice President of SapientNitro. He is a veteran of the interactive marketing industry and founder of the BridgeTrack marketing platform. With over 20 years of technology and marketing experience, Patrick is known as a thought leader in advertising and CRM. He was instrumental in the early development of many of today’s standard technologies. He has helped clients such as Citigroup, Celebrity Cruise Lines, Royal Bank of Canada, and Harrah’s acquire, retain and cross-sell their customers.