Paul founded Data2Decisions in 2001 after working at Millward Brown, where he set up the econometric modelling unit, and Mindshare, where he oversaw the Advanced Techniques Group globally. Data2Decisions was sold to the Dentsu Aegis Group in August 2012 and now has offices in 12 countries around the world.
Paul is a Chartered Statistician with a 1st Class Honours degree in Econometrics and Statistics. His strength lies in the application of modelling outputs to solve business issues. He has written numerous papers and currently sits on the advisory editorial board of the JMRS.