Peter Falcone - Director of Analytics, EMEA , Flashtalking, UK

Peter Falcone is Director of Analytics at Flashtalking where he leads analytics accounts, market development and industry partnerships across EMEA. He plays an active role in the ongoing development of Flashtalking’s award-winning attribution platform with the objective of delivering data-driven marketing solutions to leading brands and agencies.

Peter is passionate about bringing insights and effectiveness to advertisers through the use of cutting edge tech. He also champions the collaboration between different industry players and sits on the I-COM UK Advisory Board.

Before Flashtalking, Peter served as Google’s Analytical Lead in EMEA for the Google Analytics 360 Suite, a position in which he managed multi-quarter attribution engagements with Google’s largest advertisers. That senior position capped a series of advancement within Google, which began in 2010 within the DoubleClick team, and carried him through to the senior ranks of attribution specialists within the search and advertising giant. Prior to joining Google, Peter was a Systems Engineer for Cisco Systems from 2005-2010 in the Netherlands, Italy and the UK.

Peter studied Computer Science Engineering at the University of Padova (Italy) specialising in Operations Research and started his career as a Software Engineer developing optimisation algorithms at TXT e-solutions.