Rafael Martinez - DAN Programmatic Leader & Head of AMNET Iberia & SSA, Dentsu Aegis Network, Spain

Rafael Martinez is in charge of the Programmatic Team at Dentsu Aegis Network, leading the operations of Spain, Portugal and SSA.

Even though he studied biology, Rafael joint the digital marketing industry more than 15 years ago. To have a better overview of how companies work (he knew about ecosystems) he completed his education with an MBA at the University of Navarra (IESE).

In the digital industry, he spent most of his time on the agency side, working for Havas, WPP, Publicis and now Dentsu Aegis Network, but he has also the advertiser point of view as he worked for Vodafone for 3 years. Rafael completed his experience by leading the Digilant’s Spanish operation, (Digilant is an independent Trading Desk).

He loves to be in contact with new technologies and he thinks that data is the fuel that makes everything happen.