Rick van Yperen - Senior Manager, Global Analytics & Digital Insights Refreshments, Unilever, UK

Rick van Yperen is the Senior Manager for the Global Analytics & Digital Insights Refreshments at Unilever.

Currently he is responsible for the global market insights and social listening team on the Refreshments category working with brands like Lipton, Magnum, Ben & Jerry’s and Wall’s, while attending the executive MBA on the London Business School.

After receiving his MSc in Econometrics, Rick has worked already for 6+ years in the analytics department within Unilever. During these years, he has tapped into several aspects of analytics like advanced analytics, market insights, media analytics and social and digital and he has been involved from the start in the setup of Unilever’s People Data Centre’s, a ground breaking initiative to create an integrated, analytics lead, insight engine.