Roxane Panopoulos - VP Marketing Effectiveness, Solution leader, Global markets, Nielsen, USA

Roxane Panopoulos is VP Marketing Effectiveness, Solution leader, Global markets of Nielsen.

Passionate about market research and marketing, Roxane Panopoulos has supported companies across industries to understand their marketing ecosystem and optimise their go to market strategies using insights and data.

She started in sensory science, and grew into a marketing strategy consultant before taking the leadership of larger analytics teams working of regional and global projects.

Roxane is currently leading the Marketing ROI practice globally for Nielsen.