Dr. Sam Song received his Ph.D degree of Engineering from Beijing University of Posts and Telecommunications. He currently serves at Sohu.com as leader of Data Analysis and Research Department.
He has over 7 years of experience in digital advertising. Prior to joining Sohu, he has worked for iResearch, Frost & Sullivan and DCCI. Dr. Song has a profound understanding of digital market as well as digital advertising evaluation methodologies of top research agencies in China. His expertise lies in online communication, public information management, as well as media evaluation.