Saqib Mausoof​ -​ Principal, Brand Ex Machina, USA

Saqib Mausoof is a 20+ years of experience in building global marketing teams with diverse talent and commercial acumen. He is a consummate marketing professional with deep understanding of media strategy, operational models, vendor management, stack architecture, data partnerships and id resolution

Most recently Saqib was Chief Data Strategist at IPG Mediabrands. In this role, Saqib was responsible for data products for IPG Mediabrands’ portfolio of agencies and clients. In addition, Saqib oversaw the organization’s global data practice of 250+ people which encompassed the ad operations, audience analytics, marketing sciences and the IPG’s people based data stack, AMP.

As a practitioner Saqib has been involved in all aspects of marketing, from camping execution to data audits, creative ideation to comms planning, programmatic activation to closed loop measurement. Before transitioning to the agency side, Saqib held senior roles at bay area startups like Ask.com, Adzilla, Exponential, and Esurance and with heritage brands like Allstate, John Deere, and HP.