Shubu Mitra - Vice Chair I-COM

Shubu Mitra is Founder and CEO of Agile Measurement.  Agile Measurement helps marketers measure, monitor and manage their online and offline marketing, advertising and promotion efforts using agile data-driven approaches. 

Prior to starting Agile Measurement, Shubu was Director of Connection Effectiveness & Productivity at The Coca-Cola Company.  He led Coca-Cola’s global effort to improve the effectiveness of brand marketing communications and increase media productivity.  Besides assessing the impact of communication investments on the business, he led Integrated Marketing Communication measurement initiatives and development, implementation and support for tools and processes for improved media allocation, better communication planning and real time program management. Shubu started his career as a consultant with McKinsey & Company and worked with several CPG clients on brand growth strategy and marketing spend effectiveness.

Shubu holds a Bachelors degree in Mechanical Engineering and an MBA from India and a Ph.D. in Marketing (ABD) from Krannert Graduate School of Management, Purdue University.