Simeon Duckworth - Global Head of Strategy & Analytics, Essence, UK

Simeon Duckworth is the Global Head of Strategic Development for GroupM Data and Analytics. Simeon is responsible for leading the development of GroupM’s data and analytics capability and partnerships across its market-leading global media agencies.

Previously he was Global Head of Analytics and Research at Mindshare and a member of its Global Exec leadership team. Before joining GroupM, Simeon lead Ogilvy Advertising UK’s brand strategy group and, before that, he was a Public Health economist.