Sotir Hristev - Head of Data Science, Exactag, Germany

Sotir Hristev has been the Head of Data Science at Exactag since the beginning of 2017 and is responsible for the technological development and advancement of the marketing mix modelling in the platform.

Previously, Sotir oversaw the development of Havas' Data Science Department. He lead one of the largest teams of data scientists out of all German media agencies focused on digital marketing and marketing automation. His essential topics are insight and data driven media procurement as well as targeting and audience management.

Sotir has a strong economics background with an emphasis on algorithmic models. He is an industry leading researcher and consultant with a lifetime of experience in managing media agencies, as well as working on the client side.