CA-CDOC-SET-001

Charlotte Preut - Head of Measurement & Analytics, Zalando Media Solutions, Germany

Charlotte Preut is heading the Measurement & Analytics team at Zalando Media Solutions. In this role, Charlotte is responsible for managing projects on measuring and improving marketing efficiency across external and Zalando internal clients.

Previous to that, she was in charge of the Marketing Intelligence department at Zalando for more than 7 years, focusing on analytical concepts regarding marketing steering KPIs, attribution logic and efficiency testing.

Charlotte started her career in digital economy at Rocket Internet in 2009.

Additionally, she consults and gives lectures on marketing measurement and steering.

Sable Mi - SVP, Head of Research & Insights, NinthDecimal, USA

Sable Mi leads NinthDecimal’s Research and Insights Group, responsible for helping clients identify marketable moments that drive engagement and create actionable insights. By incorporating location data with other online and offline sources across devices, Sable and her team provide a holistic view of today’s mobile-first audience, which informs clients’ planning, activation, measurement and optimization decisions.

As an active advocate for third party measurement and cross-platform ad effectiveness, Sable represents NinthDecimal at various organizations focused on establishing and reinforcing industry standards.

Prior to joining NinthDecimal, Sable led BrightRoll’s agency research team, where she was responsible for new research product development and testing, custom research for strategic accounts, and cross-platform measurement to demonstrate the effectiveness of digital video advertising.

As a seasoned industry veteran, Sable has a deep background in advertising that spans both full service agencies and leading ad-tech/ mar-tech companies. She is a recipient of the 2013 and 2018 IAB Service Excellence Awards, currently serves as Co-Chair of IAB Measurement and Attribution Committee, ARF Cross-Platform Council, as well as Board of Directors of Media Rating Council.

Sable has an M.B.A. from Johns Hopkins University and a M.A. in Mass Communication from Towson University.

Heather Dougherty - Senior Director, Professional Services, Resonate, USA

Heather Dougherty is the Senior Director of Professional Services of Resonate where she consults with clients to drive customer acquisition and retention through segmentation strategies.

She has been measuring the impact of online consumer behavior on commerce and marketing since 1997. Prior to joining Resonate, Heather was with Experian Marketing Services for over 6 years as a Research Director, where she led a team of analysts that leveraged Experian data assets to deliver strategic insights through client engagements, webinars and industry events.

She has presented insights at events and authored papers for ESOMAR Congress, Print and Digital Research Forum, ARF Audience Measurement and Brand Innovators.

Before her time at Experian, Heather also worked at Nielsen and Jupiter Research, covering the online retail and commerce space, including marketing & promotions, merchandising, and personalization.

Jennifer Roubaud Smith - VP, Northern Europe & Middle-East, Dataiku, UK

Jennifer Roubaud is the VP, Northern Europe & Middle-East, for Dataiku, a data science software editor enabling companies to build and deliver their own data products more collaboratively and efficiently.

Prior to leading Dataiku’s operations in the UK and Ireland, Jennifer led the international expansion of a division of a FTSE 100 company, after having previously spent several years in Management Consulting, primarily focusing on telecommunications and media companies in the EMEA region. 

Jennifer has an MBA from Columbia Business School as well as an MsC in Management from Ecole de Management de Lyon.

Projjol Banerjea - Founder & Chief Product Officer, zeotap, India

Projjol Banerjea is the Founder and Chief Product Officer at zeotap, a global data platform aggregates deterministic high-quality data at scale from unique sources - such as telecom operators - for better audience targeting, insights and identity matching

His prior roles include those as Chief Product Officer at premium network Moboqo, acquired by mobile advertising company Applovin (in turn acquired by private equity firm Orient Hontai Capital for $1.4B), as well as VP Marketing & Business Development at supply side platform Fyber (formerly SponsorPay), acquired by RNTS Media for $190 million.

Projjol earned an MBA at Oxford, where he was a member of the university's lightweight rowing team. He also holds an MS in HCI from Indiana University's School of Informatics, a BA in Computer Science (highest honours, Phi Beta Kappa) from DePauw University, and is an IAPP Certified Information Privacy Technologist (CIPT). He was selected as a member of StartingBloc, an international fellowship of young leaders who share a keen interest in corporate responsibility, cross-sector partnerships and sustainability.

In addition to physical activity, Projjol enjoys food, reading, music and travel, ideally in some combination.

Christina Flint - Sr. Media Analyst, Intel Corporation, USA

Christina Flint is the Senior Media Analyst at Intel Corporation.

Christina’s background in media strategy and planning brings an insightful perspective to the world of media analytics and measurement. In her current role overseeing paid digital media analytics at Intel, she manages media measurement across digital channels.

Prior to joining Intel, Christina led the Decisions Sciences discipline at UM overseeing analytics on a wide array of industries and clients including Microsoft, Sony, USPS, CVS, Hotwire and Charles Schwab. 

She is experienced in data management, measurement and research, audience strategy, data visualization and BI solutions and is passionate about advancing best practices in the field.  

Christina received her degree in public relations from the Edward R. Murrow College of Communication at Washington State University (GO COUGS!) and a master in advertising from the S.I. Newhouse School of Public Communications at Syracuse University. 

She lives in the San Francisco Bay Area with her husband and two girls.

Yvonne O’Brien - Data & Insight Propositions, Agency & Brands, SELF-EMPLOYED, UK

Yvonne O'Brien is a Data & Insight Consultant for agencies and brands.

Most recently, she was the Managing Consultant of Sentient Decision Science in the UK.

Previously she was the former Chief Data & Insight Officer of Havas Media Group in the UK with responsibility for data strategy, science and analytics as well as insight capability. Prior to joining Havas in 2015, Yvonne was MD for IPG's Marketing Sciences division. 

Yvonne is especially interested in the role that data can play in re-engineering consumer insight as well as how it powers content marketing. She has worked in data & insight for over twelve years. 



Steve Simpson - Senior Global Executive, Publicis Media, UK

Steve is the Senior Global Executive at Publicis Media.

Prior to that, he was an EVP, Global Managing Director Data and Analytics at Starcom MediaVest Group. He is an industry-recognized global analytics leader who helps clients build and embed data-driven marketing strategies across a wide range of industry verticals. His previous role involved building the data framework for the business, hiring the talent and creating capability globally for SMV clients to drive competitive advantage from their data assets. Steve's previous experience includes consulting, technology, agency and research businesses across the Globe. He has been stationed in London, Milan and New York.

Racha Makarem - MENA Practice lead-Analytics & Insights, Publicis Media, UAE

Racha Makarem is the Managing Director of Insights and Research at VivaKi MENA in UAE

In her role as MD of VivaKi, Racha Makarem's expertise has been pivotal for the development of research capabilities in the MENA region, not solely within VivaKi itself, but also affecting the wider industry as well.

Highlights of her achievements include developing ROI tools, which deliver significant business and consumer insights in real time, launching the VNC The Pool initiative and expanding the project through the region's VivaKi Nerve Center.

Born and raised in the Middle East, Makarem credits her success to a love of technology and deep knowledge of the region's consumers. Her decade of experience in media spans various fields including travel, telecommunication, luxury goods, automotive and FMCGs, and comprises a plethora of collaborations with the industry's key players to innovate, research and develop enhanced experiences for consumers online. Prior to joining VivaKi, Makarem worked at TNS where she co-wrote "What Lies Beneath the Veil" – a paper shortlisted at an ESOMAR conference for consumer excellence.

She holds a BA in Economics with a Minor in Liberal Arts from the Lebanese American University (LAU) in Beirut.

Michael Horn - Chief Data Officer, Huge Inc., USA

Michael Horn is the Chief Data Officer, of Huge Inc., based in the USA, where he leads a network of researchers, behavioral analysts, and text analytics experts to deliver data-driven digital transformation for global clients.

He has nearly 20 years of digital media experience at publishers, agencies, and technology companies, and has led measurement and strategy engagements for top brands including Microsoft, Bank of America, Verizon, and Visa.

He has also written and spoken extensively on the topics of media technology and social trends, with appearances in U.S. News & World Report, Ad Age, Mashable, AdExchanger, NPR, and Campaigns & Elections.
 

Michael Kaushansky - President Havas Helia & Chief Data Officer North America, Havas, USA

Michael Kaushansky serves as the President Helia for Havas & Chief Data Officer, North America. In this role he has a direct oversight and responsibility for the agency’s direct marketing, data and technology, and is responsible for managing and advancing Helia – Havas Direct Marketing / Loyalty / CRM agency focused on managing, extracting insights, and activating consumer data on behalf of its clients through direct channels.

Michael sets the agency’s overall approach to connecting brands with consumers through better data and content. Michael helps define the data capabilities that are a bedrock of Havas’ overall delivery to clients and provides insight into the continued evaluation of the company's suite of marketing effectiveness products.

Michael has been involved in the field of data, analytics and direct marketing for nearly two decades with a strong focus on consumer insights, media effectiveness, marketing modeling and digital analysis. Highlights include the development of media mix models, implementation of digital attribution, deployment for full-funnel optimization processes and a specialized visualization dashboard to enable immediate and meaningful sharing of results for clients including: AutoZone, Choice Hotels, Liberty Mutual, NFL, Sears/Kmart and Dish Network.

Michael held roles of increasing responsibility at Publicis, GE, Target and GSK. Most recently, Michael led all marketing analytics at Ogilvy where his work spanned several leading global brand advertisers including UPS, IBM, Nestle, Cisco and SAP.

Michael holds a Bachelor’s degree in Mathematics and a Master’s of Science degree in Applied Mathematics & Operations Research from Creighton University. Currently, he is an advisor to Rutgers University’s Big Data graduate programme. Michael makes his home in New York City with his family and two daughters.

Haruko Minagawa - Touchpoint Evangelist, Hakuhodo, Japan

Haruko Minagawa - Touchpoint Evangelist, Hakuhodo, Japan

Haruko Minagawa is a Touchpoint Evangelist in both Hakuhodo, a leading advertising agency in Japan and TBWA/HAKUHODO, a joint venture of TBWA and Hakuhodo Inc.

Haruko oversees integrated communication from the media side, on clients such as VISA, Estee Lauder, Haagen dazs and Nissan. She specializes on Touchpoint Management, and oversees the total communication strategy to ROI reports, seeking new measurements and new KPI and looks out for new technologies to develop new businesses.

Samih Fadli - Global Chief Intelligence Officer, Publicis.Sapient, USA

Samih Fadli is the Global Chief Intelligence Officer at Publicis.Sapient. He leads the Data Science and Marketing Intelligence practice and drives the organization's competitive advantage in areas such as Advanced Analytics, Predictive Marketing and Data Visualization, Audience Management, Advanced Segmentation and Real-Time Automation. He also works very closely with the leadership across Publicis.Sapient to drive innovative customer experience for clients across SapientNitro, Razorfish, Rosetta and DigitasLBi, and builds on key collaborative partnerships with some of the world's leading technology companies, including Adobe, Microsoft, Google, Amazon, IBM, Oracle, SAP Hybris and other Data providers.

Additionally, Samih leads the global deployment of the COSMOS Customer Intelligence Marketing Operating System, which was recently expanded through partnerships with Adobe and Microsoft and is poised to serve as a key major growth driver for Razorfish Global.

Samih joined Razorfish Global from Gravity4, Inc., where he led global engineering and programmatic capabilities. Prior to his role at Gravity4, Fadli worked at Grid Dynamics as the Global Chief Technology Officer. He has held numerous other leadership roles, including: CTO Americas, SVP Innovation Lifecycle and Incubation at Avanade, Inc.; Principal Architect, Technology & Engineering Officer at Infosys Technologies, Ltd; and CTO, Global Solutions Delivery at Satyam Computers, Inc.

He earned his Masters in Computer Science in Belgium and has multiple certifications across a large spectrum of technologies.

Shawn O'Neal - CEO NA, Gain Theory, USA

Shawn O’Neal is the CEO North America of Gain Theory.

Previously, he founded SO-Analytics LLC, USA and was the Global VP People Data and Analytics at Unilever.

Prior to Unilever, he worked at McKinsey & Co, Pepsi Cola and a small consulting firm called Marakon Associates.

Throughout this journey, Shawn majored in strategy, analysis, and the optimal use of information to execute decision making. He has always been driven by where all the ‘thinking’ actually meets up with the ‘action’ to make things happen in the marketplace. Today, the marketplace is becoming the information that is fueling the dynamic analysis and strategy, which is driving the business. He couldn’t be in a better role anywhere in the world for both his strengths and his passion.

When he has time beyond his wife and 3 kids, Shawn is an avid Scuba Diver and Soccer/Football fan.

Andy Fisher - Chief Analytics Officer, Merkle, USA

Andy Fisher is the Chief Analytics Officer of Merkle.

Most recently, he was the Global Head of M1 Advanced TV of Merkle.

Prior to joining Merkle, Andy was the EVP, Global Data & Analytics Director at Starcom MediaVest Group where he led the SMG global analytics practice. Prior to that role, Andy was Vice President and National Lead, Analytics at Razorfish, where he led the digital analytics practice and managed a team of modeling, media data, survey and business intelligence experts.

He and his team were responsible for some of the first innovations in multi-touchpoint attribution and joining online/offline data for many of the Fortune 100. Andy has also help leadership positions at Personify and IRI. Andy is an avid traveler having visited more than 100 countries. He also follows the chess world and is the former US high school chess champion.

Andy holds a BA in mathematics from UC Berkeley and an MA in statistics from Stanford.