Ralph Wirth is Director, Digital Innovation Hub at Schaeffler.
Previously, he was VP Technology, Sales Effectiveness at SUPERCRUNCH by GfK. In this role, he proved that leading a big, cross-functional team of cutting-edge IT and data science experts does not necessarily require you to be a total nerd best hidden behind his computer.
While being an award-winning author of numerous methodological publications, his educational roots in Business Administration and Economics explain why he puts a strong emphasis on developed analytics solutions being understandable and providing genuine business value.
Prior to his current position, Ralph held different roles in Marketing & Data Science and innovation management and finished a PHD in the area of choice modeling.