HackSet2

Clark Burdick, PhD - Head of Data Science, NinthDecimal, USA

Clark Burdick is Head of Data Science at NinthDecimal, an industry leader in location-based business intelligence.  Clark leads a team of data scientists who are focused on developing and delivering best in class omni-channel measurement and attribution solutions. 

Prior to joining NinthDecimal, Clark was Senior Director of Statistics at comScore and was product developer for comScore’s suite of lift and attribution solutions. Before transitioning to the MarTech industry, Clark spent 15 years as a Senior Research Economist with the Social Security Administration. Clark has also worked for the Federal Reserve Bank of Atlanta and as an Assistant Professor for Indiana and Georgia Tech Universities.

Clark did his undergraduate work at the University of Minnesota before earning a PhD. In Economics and M.S. in Statistics from Stanford University.

Caspar Atkinson - Former Chief Product Officer, Brandwatch, UK

Caspar Atkinson is the former Chief Product Officer at Brandwatch, a leading social listening and analytics group.

Based in Brighton, he and his team was responsible for the product design and development that lets brands understand and engage with their customers on the social web. As part of the executive team, he was accountable for the product strategy, helping his clients use social data to better answer their business challenges and gain an in depth understanding of customer behaviour and market opportunities.

Caspar has been working in product management for over 10 years, with a passion for building data-driven user experiences. Prior to joining Brandwatch, Caspar was a Product Director at Sky TV, where he was responsible for product growth at NOW TV; one of the fastest growing online TV services in Europe.

Diane Leung - Principal of Analytics Innovation, Altman Vilandrie & Co., USA

Diane Leung is a strategic business leader who excels at capturing data science and analytics opportunities. She has deep technical expertise and has spent her entire career focused on harnessing value from data and analytics.

Diane is a Principal at Altman Vilandrie & Co., a 120-person strategy consulting firm, where she partners with clients in the Telecom, Media, and Technology industries to provide expert advice on corporate strategy, detailed operational and go-to-market analysis, planning, and execution guidance. She leads the Analytics Innovation team which is responsible for developing unique data assets and building an innovative suite of advanced analytical solutions leveraging the latest emerging technologies to help clients execute their business strategy.

Diane holds a Master’s of Science degree in Marketing Science from Columbia Business School. She also received a Bachelor’s of Arts degree in Economics from Wellesley College where she graduated Phi Beta Kappa with national honors in Economics.

John-Alistair George - Global Head of Data Strategy, IPG Mediabrands, USA

With over 20 years of experience in media agency and advertising and having worked in over 8 countries, John-Alistair George utilises his passion and commitment to ensure company’s products and capabilities are ahead of industry trends by archetyping the next generation of data strategy, technologies and partnerships; all with the intention to drive performance, audience insights, brand safety and optimisation strategies for clients, by providing unique and forward-looking ideas to better serve a company’s brand and its relationship with its customers in relevant and strategic ways.

Mark Davenport - Senior Director, Analytics, The Trade Desk, USA

Mark Davenport is the Senior Director of Analytics at The Trade Desk, a global demand-side platform in the $5B real-time bidding industry. In his role at The Trade Desk, Mark leads the strategy and execution of all analytics products inside the platform. Mark is also responsible for working directly with The Trade Desk’s clients to help them understand and harness the power of their own data. 

Mark worked in finance prior to joining The Trade Desk. He holds a B.S. in Systems Engineering and Economics from Washington University in St. Louis and a Master’s degree in Statistics from the University of Chicago. He lives and works in New York City.
 

Alexander Czernay - Senior Principal, Namics, Germany

Alexander Czernay is the Senior Principal for Namics.

Most recently, he was the Principal Insights and Data Consulting at Capgemini Consulting, where he lead a team of data scientists and business consultants focused on the marketing aspects of digital transformation. He is responsible for building omni-channel strategies that support the undelying business model and enable 1:1-marketing that guides customers along their journey with the brand.

Previously, Alexander has been with Razorfish as Head of Business Intelligence and Member of the Board, while also serving as a Member of the Global Data Science Practice Leadership Team at Publicis.Sapient. He built the German BI practice into a Center of Excellence, supporting the European agencies in the Publicis network. His team of data scientists successfully built award winning projects like UBS Planet Art (ubs.com/planetart) that purposefully integrated data sciences as the core of the overall experience.

Before Razorfish Alexander led tech teams and build the Analytics practice at the German digital agency SinnerSchrader. He manifested his entrepreneurial spirits building the digital music distribution platform deeep.net and the mobile marketing platform SBOW.

James Dutton - Regional Managing Director, Asia Pacific, Traffic Guard, Singapore

James Dutton is the Regional Managing Director, Asia Pacific of Traffic Guard.

Most recently, James was Managing Director APAC of Tech Mpire.

Previously, he was the Asia Pacific Managing Director at Resolution Media, an Omnicom Media Group company.


Based in Singapore, James has over 19 years’ experience in consulting and digital marketing, creating highly successful data driven and insightful digital campaign programmes for major brands across Asia, North America and Europe across leading digital agencies.

Prior to Resolution, James was the APAC Principal Consultant for POSSIBLE, a WPP digital agency leading a team of marketing consultants across digital disciplines including strategy, user experience and analytics.

James is a well-connected and respected digital marketing strategy consultant with a rare combination of analytical and creative strengths. He holds a degree and post-graduate diploma from Newcastle University where he studied Urban Planning. A foodie who loves his sous vide machine, James cooks regularly for his wife and energetic 2 young boys.

Todd Schoenherr - Former SVP, Head of Product, Signal, Chicago USA

Todd Schoenherr is the former VP of Product at Signal, the global leader in real-time, cross-channel marketing technology.

Prior to Signal he was a VP at Guild Capital, a venture capital firm focused on media and technology companies. While there he evaluated investments and served in numerous leadership positions at portfolio companies. He also led product and marketing teams at Orbitz Worldwide and consulted for Fortune 500 clients at Accenture.

Todd received a B.S. in Engineering from Purdue University and an M.B.A. from the University of Chicago Booth School of Business.

 

Paul Martin - Vice President Analytics, Xaxis

Paul Martin is VP of Analytics at Xaxis where he leads both analytics innovation and delivery, especially in audience targeting and insight. He has worked in the marketing analytics industry for over 15 years where he has held regional and management roles at Accenture, Aimia (formally Loyalty Management), and T-Mobile. He holds a MSc. and BSc. in Physics from the University of Auckland and a MBA from the Open University.

Simeon Duckworth - Global Head of Strategy & Analytics, Essence, UK

Simeon Duckworth is the Global Head of Strategic Development for GroupM Data and Analytics. Simeon is responsible for leading the development of GroupM’s data and analytics capability and partnerships across its market-leading global media agencies.

Previously he was Global Head of Analytics and Research at Mindshare and a member of its Global Exec leadership team. Before joining GroupM, Simeon lead Ogilvy Advertising UK’s brand strategy group and, before that, he was a Public Health economist.

Richard Benjamins - Data & AI Ambassador, Telefónica, Spain

Dr. V.R. (Richard) Benjamins is Data & AI Ambassador for Telefónica.

Most recently, he was the Group Chief Data Officer at AXA, Head of AXA Data Innovation Lab, AXA, in France.

Previously he was the Group Director BI & Big Data responsible for internal exploitation and Director of Business Intelligence at Telefonica Digital, the digital branch of Telefoncia. Before that he was responsible for Global BI programs across Telefonica's footprint, and Director of User Modelling, where he was responsible for research and development in areas related to customer intelligence. Richard is a frequent speaker on big data, BI and analytics events.

Catherine Williams - Chief Data and Marketplace Officer, AppNexus, USA

As Chief Data and Marketplace Officer, Catherine Williams leads the Data Science function at AppNexus, whose dual mission is to design innovative and effective algorithms to achieve product and company goals, and to support client-facing field teams in their reporting, analytics, and story-telling needs. Both aims span and enhance buy-side optimization, sell-side optimization, anti-fraud, budget, and marketplace design, and ultimately empower clients through data.

Earlier in her AppNexus career, Williams worked as Manager of Quantitative Analytics and Co-Head of Optimization Engineering. She has also worked as a software test engineer at Microsoft.

She has a BA in Mathematics with honors from Grinnell College; a PhD in Mathematics from University of Washington, Seattle; and has held post-doctoral positions at Stanford and Columbia University.

Michael Schoen - VP, Marketing Solutions, Neustar, USA

Michael Schoen is the VP Product Management at Neustar, developing and perfecting an integrated platform that enables companies to win in the connected age. Michael oversees the end-to-end system of identity that gives marketers a complete, real-time portrait of their customers and prospects based on accurate data, enabling a personalized dialogue across all marketing channels.  His leadership has been instrumental in architecting the industry’s most authoritative and real-time marketing platform, built on trusted identity across people, places, and things.

Prior to joining Neustar in 2014, Michael was the EVP, Product at Cadreon, IPG’s cross-channel audience measurement, management and buying platform. Michael was responsible for driving the product strategy, development, and technology partnerships that enabled Cadreon’s offerings across all addressable media.

Prior to joining Cadreon, Michael was General Manager, Advertising Platforms and VP, Product & Technology at LookSmart, where he was responsible for building out a paid search platform and publisher syndication business.

Michael holds an AB in Computer Science from Harvard College and an MBA from UCLA.

Youmna Borghol - Chief Data Officer, Choueiri Group, UAE

Youmna Borghol is a passionate media, data, advertising, and technology executive with balance of strategic thinking and leadership with operational experience across the advertising industry. She has over 10 years of business experience with a solid background in data and marketing analytics and a PhD in social media analytics.

Youmna started her career at National ICT Australia as a Data Scientist specialising in data, analytics and predictive models for social media. She then moved to Mediacom Australia as the Director of Business Science, focusing on data-driven marketing and communications strategies to solve real business objectives for advertisers. In present, she heads the Data department at Choueiri Group where she oversees all aspects of the data team and data-related product solutions on both the buy and sell sides.