Matt Andrew - Head of Operations, Ekimetrics, UK

Matt Andrew has over 9 years of experience building marketing strategies and analysing brand performance within the FMCG, Retail, Banking, Travel and Automotive industries, successfully optimising spending to maximise performance and engaging customers in typically 'low interest' categories.

At Ekimetrics, Matt leads operations for the UK office, working with clients across the globe and across verticals on Marketing Performance, Operational Excellence, Data Transformation and customised data solutions. These topics include marketing mix modelling (MMM), unified measurement, attribution, customer strategy and CRM excellence, automated personalisation, data governance and training programmes and delivery of media planning, simulation and smart data visualisation tools.

Previously, while working with Clive Humby and Edwina Dunn at Starcount, Matt worked on the development of new analysis techniques and methodologies, using the latest concepts to create leading edge solutions in social analysis and customer segmentation. He also worked in the UK and internationally for Colgate-Palmolive, with a career focused on using data-driven techniques to build Go-To-Market strategies and provide robust analysis of return on marketing investment (ROMI).  

Sable Mi - SVP, Head of Research & Insights, NinthDecimal, USA

Sable Mi leads NinthDecimal’s Research and Insights Group, responsible for helping clients identify marketable moments that drive engagement and create actionable insights. By incorporating location data with other online and offline sources across devices, Sable and her team provide a holistic view of today’s mobile-first audience, which informs clients’ planning, activation, measurement and optimization decisions.

As an active advocate for third party measurement and cross-platform ad effectiveness, Sable represents NinthDecimal at various organizations focused on establishing and reinforcing industry standards.

Prior to joining NinthDecimal, Sable led BrightRoll’s agency research team, where she was responsible for new research product development and testing, custom research for strategic accounts, and cross-platform measurement to demonstrate the effectiveness of digital video advertising.

As a seasoned industry veteran, Sable has a deep background in advertising that spans both full service agencies and leading ad-tech/ mar-tech companies. She is a recipient of the 2013 IAB Service Excellence Award for Optimizing Ad Effectiveness, currently serves as Co-Chair of IAB Measurement and Attribution Committee, ARF Cross-Platform Council, as well as Board of Directors of Media Rating Council.

Sable has an M.B.A. from Johns Hopkins University and a M.A. in Mass Communication from Towson University.

Laurence Heinrichs - Senior Solution Expert, Global Product Business Unit, The Boston Consulting Group, UK

Laurence Heinrichs is the Senior Solution Expert, Global Product Business Unit of The Boston Consulting Group.

Previously, she was the Global Data Strategy & Attribution Director at Dentsu Aegis Network where was responsible for the development of advanced analytics capabilities and data driven products powered by Machine Learning across all the business units of the Dentsu Aegis Network. Her role also included enabling standardisation of data access process, structured data ingestion, global knowledge sharing and best practise around Machine Learning. She was also responsible for developing certification training program, business use cases and commercial models to develop data products at pace.

Prior to joining the agency world, Laurence was the Digital Marketing Lead of an investment management and financial planning company in Belgium, where she was leading the development of the digital marketing strategy and managing the operational marketing activities.

She has 8 years of digital marketing experience working with retail, travel, auto and financial business.

Laurence holds a Master Degree of Public Relations, with a specialisation in Crisis Communication from IHECS Business School in Brussels.

Ryan King - Managing Director, Custom Solutions, Samba TV, USA

Ryan King is the Managing Director, Custom Solutions, Innovation and International Expansion of Samba TV, based in San Francisco. 

With over 10 years of experience in marketing measurement, he has actively and successfully immersed himself in designing and developing cross media advertising measurement tools to enhance marketing for clients across many industries. 

Prior to Samba TV, Ryan was a Senior Account Manager at Factor TG covering all aspects of the research process from implementation to reporting, before becoming the Director of Market Research at InsightExpress, and later the Vice President of Ipsos ASI, managing product development for new advertising research tools and designing and managing digital and cross media measurement products. 

He is a recipient of the Great Minds: Rising Star Award from The Advertising Research Foundation (ARF) and holds a B.S. in Marketing from California State University Sacramento. 

John-Alistair George - SVP, Global Data Strategy & Insights, IPG Mediabrands, USA & SVP, Audience & Business Analytics, Cadreon, USA

With over 20 years of experience in media agency and advertising and having worked in over 8 countries, John-Alistair George utilises his passion and commitment to ensure company’s products and capabilities are ahead of industry trends by archetyping the next generation of data strategy, technologies and partnerships; all with the intention to drive performance, audience insights, brand safety and optimisation strategies for clients, by providing unique and forward-looking ideas to better serve a company’s brand and its relationship with its customers in relevant and strategic ways.

Amelia Waddington - Director of Product, LiveRamp, UK

Amelia Waddington, Direct or Product UK for LiveRamp, leads the teams responsible for development of identity and data science features for LiveRamp in the UK.

Previously, Amelia has held various roles specialising in incorporating machine learning techniques into simple tools that can be used by marketers and brands to improve and optimise performance.


Daniel Heer - CEO & Co-Founder, zeotap, Germany

Daniel Heer is the CEO & Founder of zeotap and a driven and visionary entrepreneur who believes in the power of deterministic data at scale. 

At zeotap, Daniel has managed to do what no one thought possible. Within four years, he won ten major telecom operators and other large enterprises as data partners and built the first global mobile-first deterministic identity graph - which earned a US patent in 2018. Based on best-in-class data security and privacy, the company has additionally earned in 9 certifications including GDPR & ISO 27001. He has also raised over $20 million for the Berlin-based company from renowned investors across the US, Asia and Europe. Zeotap today offers an end2end solution to onboard, understand and activate 1st party customer data across the globe, and is helping over half of the top 100 brand advertisers in the world such as Unilever, P&G, McDonald's & Mercedes-Benz.

Before zeotap, Daniel headed Strategic Partnerships at AppLift and worked for the Executive Board of Vodafone in Germany, where he learned to value the potential of great data at scale. 

Martin Salo - CPO & Co-founder, RealEyes, UK

In constant pursuit of technical excellence and innovation, Martin Salo has helped make Realeyes the technology leader in webcam-based emotion measurement, used by publishers, agencies and Fortune 500 brands across the globe.

Deeming none of the available technology was good enough for emotions measurement, Martin worked with CTO Elnar to build the Realeyes platform from scratch. Martin’s unrelenting standards resulted in a product that combines easy usability and cutting-edge analytics, harnessing our industry-leading technology to the service of customer needs.

Martin wrote his first line of code at the tender age of 7 and at 12 he created an app that was downloaded by tens of thousands of people. He founded his own successful digital creative agency and has been CIO for both Raunopol and Mothercare (Baltics), all before the age of thirty.

Patrik Sahlin, PhD - Principal Consultant, Effectiveness, Ebiquity, UK

Patrik Sahlin is Principal Consultant in Ebiquity’s Marketing Performance Optimization (MPO) practice.

He has a doctoral degree in theoretical physics from Lund University, Sweden, and started his career in marketing working for GroupM in Copenhagen, Denmark. He later moved to London and worked for Publicis Group at Ninah Consulting, where he headed the development of a digital attribution offering and provided digital media consulting services for the group’s clients.

Patrik started his employment at Ebiquity in 2016 and has since then led the design of Ebiquity’s digital attribution service.

Maggie Merklin - EVP, Analytic Partners, USA

Maggie Merklin is the Executive Vice President of Analytic Partners. 

She leads Analytic Partners Global Client Engagement team, being responsible for client delivery excellence and creating long-term client partnerships. Maggie plays a key role in enhancing Analytic Partners’ offerings with a focus on bringing new solutions and innovations to address evolving data, marketplace and business challenges. Maggie puts emphasis on bringing value to the analytics delivery process and driving change management so client organizations can make the most effective use of AP deliverables.

Her industry experience spans Consumer Goods, Financial Services, Hospitality, Retail, Pharmaceutical, and Automotive.

Melissa Grady - Head of Media and Performance Marketing, Cadillac, USA

Melissa Grady is the Head of Media and Performance Marketing at Cadillac.

Most recently, she was SVP of Digital and e-commerce of Jackson Hewitt.

Melissa was previously at MetLife where she headed Digital Acquisition on the Global Marketing team.

Before MetLife, she led the charge on re-launching Motorola’s e-commerce initiative, bringing triple digit growth in a matter of weeks. By combining traditional CRM with display and analytics, Motorola was able to develop a data driven, closed loop program.  She first came to Motorola to build and launch the Global CRM practice.  The global program was executed off a single data platform and touched several million people every month.

Prior to joining Motorola, Melissa was an Account Director at TBWA\Chiat\Day, leading clients such as Infiniti and Vera Bradley.  Previously, she worked at Jaguar Land Rover leading Digital and Database Marketing.

Melissa has spoken at several conferences including AdWeek, AdExchanger, Incite, and LIMRA events.

She received a Masters of Database, Direct, and e-commerce from Northwestern University in 1998.  She has a BA from DePaul in Business Administration, with minors in English and Communications.  She has volunteered with several children’s organizations, most recently WITS (Working in the Schools).  She is also a Board Member of APS in Chicago (Alumni for Public Schools).

Steve Latham - Global Head of Analytics, Flashtalking, USA

Steve Latham is the Global Head of Analytics at Flashtalking.
For 15 years, Steve has been a thought leader and expert practitioner in planning, executing and measuring digital media campaigns. After selling his digital media agency in 2010, Steve launched Encore Media Metrics to pioneer a new category for attribution and advanced analytics.  Encore was acquired by Flashtalking in 2015 and now provides data-driven insights for leading brands and agencies around the globe.  In his current role, Steve oversees product, sales, marketing and account services for Flashtalking’s analytics group.
Since 2010, Steve and his team have helped 100+ brands and agencies measure and optimize digital media.  Encore’s insights have saved clients millions in wasted spend while generating significant improvements in ROI.  Steve is a contributing author and industry speaker on all things ad-tech with an MBA from Harvard and a prior background in software, consulting and finance.

Olesya Moosman - Measurement & Attribution, Google, Sweden

Olesya Moosman is an Attribution Specialist at Google, where she is responsible for helping marketers adopt data-driven attribution methods.

Prior to joining Google, Olesya was a researcher at Twitter, where she led Marketing Mix Modeling globally. Earlier, she was a Digital Analytics Director at Moxie Interactive, and managed econometrics insights delivery at Initiative Media and Avon Products Inc.

Olesya earned an MBA degree from Zicklin School of Business, Baruch College, City University of New York.

Theresa LaMontagne - Director, Digital Marketing and Media Operations, Verizon, USA

Theresa is responsible for Marketing Tech Platforms, Data Science & Governance, Search & Programmatic across all business units at Verizon..

Prior to joining Verizon Theresa spearheaded MEC Analytics and Insight discipline in North America that combined the agency's media research, digital analytics, data integration and modeling teams to create on and offline continuity in data, analytics and insights.

Theresa has over 15 years of deep analytics experience through positions at Carat, where she was responsible for bringing together behavioral data with consumer research, Yahoo!’s where she was the Director of Research for Sales as well as executive-level positions in the Insight divisions of OMD/BBDO and Simmons.

In November 2012, Theresa was recognized as one of Adweek’s “Media All-Stars.”

Gerhard Louw - Senior Manager, International Media Management & Digital Transformation, Deutsche Telekom, Germany

Gerhard Louw has been with Deutsche Telekom AG at the headquarters in Bonn, Germany for more than 10 years. As Senior Manager, International Media Management & Digital Transformation, he is responsible for steering and coordinating the international media function for the Deutsche Telekom Group across its 13 national telecommunication companies in Europe.

He represents Deutsche Telekom in the World Federation of Advertisers (WFA) and is the co-lead of the Global Media Forum. He is a co-author on 2 of the Association’s most popular publications: the WFA Guide to Programmatic buying (2014) and the WFA Compendium of Adfraud Knowledge (2016). He also represents the WFA in the European Viewability Steering Group (EVSG).

His professional background spans 20 years and includes many aspects of marketing management on local and global levels, having worked in four dynamic industries: advertising, fast-moving consumer goods, IT services & Telecommunications.

Lucien van der Hoeven - GM EMEA, Analytic Partners, Germany

Lucien is a General Manager at Accenture’s Digital Analytics team for DACH. He is passionate about making “big data” and “analytics” work for multinationals and large national companies.

Since early 2014, Lucien van der Hoeven was MarketShare’s Executive Vice President for Europe, Middle East and Africa (EMEA). He was responsible for MarketShare’s EMEA operations and for expanding MarketShare’s leadership position in UK and DACH region.   
Lucien brings a wealth of industry background (CPG, Retail, Telco, Finance, Automotive) from his previous positions of MD EMEA for MarketShare/Neustar and MD Netherlands/Belgium for global market research leader GfK.

Lucien has also been a board member of Aimark, lecturer at TIAS Nimbas Business School, Advisory Board member at University of Tilburg and a lecturer at Avans Business and NHTV Business School.

Lucien holds a Master’s degree in Marketing from TIAS Business School, and a Master’s in Law from Erasmus University Rotterdam. 

Jonathan Sweeney - Senior Manager, Principal Digital Consultant, Gain Theory, UK

Jonathan Sweeney is Senior Manager and Principal Digital Consultant of Gain Theory, helping to lead growth into new digital focused products. He is responsible for new analytics around digital media, specifically the implementation and development of Gain Theory’s Attribution solution to help clients understand the true role of all their digital media throughout the consumer path.

Prior to Gain Theory, Jonathan worked at Starcom Mediavest Group in the UK developing their digital marketing analytics, data and reporting offering. He also has an in-depth knowledge of digital direct marketing practices having previously held a position within the Performance Digital team at SMG, working with clients across Financial and Travel verticals.

Jonathan lives just South of London with his wife and when he isn’t analysing data he has a passion for experiencing new types of food and drink and a keen interest in world cinema and animation.

Joe Ayyoub - Head of Global eCommerce Support Operations, Adobe, USA

Joe Ayyoub is Head of Global Support Operations at Adobe.

Most recently, Joe was the General Manager of attribution, privacy and ad tech solutions at Ensighten, the leading global omni-channel data and tag management provider. 

Joe brings over a decade of digital media experience on both the supply and demand sides of advertising to his current role. Prior to Ensighten, Joe served as senior vice president of business development and operations at mobile advertising management platform LiquidM. Before that, he was Vice President of business operations at mobile marketing and advertising Velti. Joe also built and led the global services team at OpenX.

Joe holds a Bachelors degree in Electrical Engineering from Jordan University of Science and Technology and an MBA in Finance and eBusiness from Golden Gate University.