Peter Szarka - Senior Director, Strategic Accounts, Neustar, USA

Peter Szarka is Senior Director, Strategic Accounts for Neustar.

Most recently, as Partner at Hudson River Group, a leading provider of marketing analytics, optimization and marketing mix modeling services, he was responsible for overseeing the design of marketing analytics, as well as report creation, presentation, and client communications for clients in the United States, as well as the U.K. and Europe. Peter has retail client experience which includes some of the largest retailers and pure play online retailers in the U.S. as well as specialty retail focused in specific industries.

In addition to retail experience, he has led analytic practices in financial services, consumer goods, telecommunications, electronics, and media. Financial experience includes some of the largest retail and online financial institutions.

Peter works extensively in every dimension of Hudson River Group’s marketing optimization service. This includes high level sell-in, model design and execution, presentation and organizational education, and implementation including working with clients on tactical execution, as well as the creation/implementation of simulation, forecasting, and optimization tools.

Michael Schoen - VP, Marketing Solutions, Neustar, USA

Michael Schoen is the VP Marketing Solutions at Neustar, developing and perfecting an integrated platform that enables companies to win in the connected age. Michael oversees the end-to-end system of identity that gives marketers a complete, real-time portrait of their customers and prospects based on accurate data, enabling a personalized dialogue across all marketing channels.  His leadership has been instrumental in architecting the industry’s most authoritative and real-time marketing platform, built on trusted identity across people, places, and things.

Prior to joining Neustar in 2014, Michael was the EVP, Product at Cadreon, IPG’s cross-channel audience measurement, management and buying platform. Michael was responsible for driving the product strategy, development, and technology partnerships that enabled Cadreon’s offerings across all addressable media.

Prior to joining Cadreon, Michael was General Manager, Advertising Platforms and VP, Product & Technology at LookSmart, where he was responsible for building out a paid search platform and publisher syndication business.

Michael holds an AB in Computer Science from Harvard College and an MBA from UCLA.