Peter Szarka is Senior Director, Strategic Accounts for Neustar.
Most recently, as Partner at Hudson River Group, a leading provider of marketing analytics, optimization and marketing mix modeling services, he was responsible for overseeing the design of marketing analytics, as well as report creation, presentation, and client communications for clients in the United States, as well as the U.K. and Europe. Peter has retail client experience which includes some of the largest retailers and pure play online retailers in the U.S. as well as specialty retail focused in specific industries.
In addition to retail experience, he has led analytic practices in financial services, consumer goods, telecommunications, electronics, and media. Financial experience includes some of the largest retail and online financial institutions.
Peter works extensively in every dimension of Hudson River Group’s marketing optimization service. This includes high level sell-in, model design and execution, presentation and organizational education, and implementation including working with clients on tactical execution, as well as the creation/implementation of simulation, forecasting, and optimization tools.