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Laura Aldridge - VP, Consumer & Market Intelligence, RAPP, USA

Laura Aldridge is a strategist and business intelligence analyst with experience in entertainment, automotive, finance and media. She’s uncovering and using data to create a suite of products that deliver foundational intelligence efficiently and at scale to support client and agency teams.

As a data advocate, Laura also covers data privacy, tracking and translating current and pending legislation, building core products and summaries that help marketers navigate an ever-changing privacy landscape.


Kasper Skou - CEO, Co-Founder, Semasio, Germany

Kasper Skou began his career as a Management Consultant before joining the semantic search engine company Speed of Mind as CEO.

After earning his MBA at INSEAD, he joined European behavioral targeting company Wunderloop as Chief Product Officer.

In 2010, Kasper founded Semasio with former Speed of Mind colleague Thomas Rask Thomsen. Together they leveraged their shared experience to create a new paradigm in data-driven marketing: semantic behavioral targeting.

Michael Sheng - CTO, Co-founder, DoGood Media, USA

Michael Sheng is the Co-Founder and main technology driver at DoGood Media. He is responsible for the design and implementation of the cloud-based, distributed architecture for DGM's web properties, mobile apps, linear TV, and connected TV assets. As one of the earliest participants in Microsoft's BizSpark Sponsorship program, Michael has created a global platform that has delivered over 5 billion videos to hundreds of millions of users.

Previous, Michael Co-Founded FavGames (exited 2007), an early virtual-currency platform.

Michael holds degrees in bioengineering (BS University of Illinois, MS University of Michigan), and an MBA with honors (University of Chicago, Booth). In his spare time, Michaelloves playing with his three children, playing tennis, and swimming.

Sandeep Jeereddy - Data Scientist, Ingenics, USA

Sandeep Jeereddy is a data scientist for Ingenics. In this position, he uses advanced information-gathering techniques to discover business needs and demands for product. Through data mining, predictive modeling, and analytics, Sandeep Jeereddy shares his findings with business owners to help them improve services and products and better understand consumer needs. Previously, he worked as a business analyst at OST Inc.

Sandeep graduated from the University of Alabama, where he earned a master of science in industrial engineering, focusing on applied statistics and systems simulation. He also holds a Six Sigma Black Belt from the American Society for Quality.

Other accomplishments in Sandeep Jeereddy’s professional life include an Agile Scrum modeling presentation at DC Week 2011. This model allowed predictions to be made for a project based on data such as the time, resources, and workload needed for an Agile-based approach to software development. He also published “Using a Federal Database and New Factors for Disaggregation of Freight to a Local Level” in Applications of Advanced Technologies in Transportation in 2008.

Shailin Dhar - Director of Research and Founder, Method Media Intelligence, USA

After his experience from working at ad-networks and in the affiliate marketing space, Shailin Dhar began speaking out against ad-fraud in 2014. Called the "Fraud Crusader", Shailin takes ad-fraud very seriously because of the wider implications to the economy and integrity of the open internet. 

Working with international advertising trade bodies, agency groups, brand advertisers, ad-tech firms, and ad-verification companies to fight advertising fraud, has solidified his reputation in the industry as a leading expert on the topic.

Shailin's experience working independently since 2014, led him to found Method Media Intelligence in 2017 to take his crusade to the next level by teaming up with like-minded experts that can help make a real impact on the industry. 

Having written many publicly available articles and research pieces on the topic of ad-fraud, Shailin's goal is to increase the level of awareness across the industry, as he is a strong believer in "Knowledge is Power."

Brian Fitzpatrick - General Manager, Demand Business Unit, IPONWEB, UK

Brian Fitzpatrick is General Manager of the Demand business unit for IPONWEB, responsible for defining and executing the global strategy for the company's Demand Side platform business.

Prior to this, Brian worked as an Angel Investor building a successful portfolio in the online digital media industry with companies including Tabmo.io, Smartology.net, Shiftforward.eu, StatIQ.co and the Block chain company Provenance.org. 

Earlier, Brian was the Managing Director for the European business of Adap.tv managing operations across all European markets and the transition of the team after it was acquired by AOL in 2013. 

Prior to Adap.tv, Brian was European Managing Director of the Media Innovation Group (the MIG), WPP’s first technology development organisation. The MIG became the first and largest agency trading desk and lead to the formation of Xaxis.

Luke Mulks - Director, Business Development, Brave Software, USA

Luke Mulks is currently Director of Business Development at Brave Software, and is a core member of the Basic Attention Token (BAT) team. 

Prior to joining Brave, Luke was the Director of Ad Products at OAO, where he handled ad product integrations and operations for OAO's clients, who are among some of the largest media companies and publishers on the web. 

Luke's focus at Brave is to apply his expertise from his background in publishing, startups and advertising into the Brave browser and Basic Attention Token platform. 

Jose Antonio Carbajal - VP, Data Science, Turner, USA

José Antonio Carbajal is the VP, Data Science of Turner Broadcasting, where he leads the Optimization and Revenue Management team that develops optimization-based decision support systems, assisting Turner management with decision making, policy formulation, and other managerial functions. He has most recently been involved in the design and implementation of novel forecasting and optimization models enabling audience targeting on television.

José Antonio is also a part-time instructor at the Stewart School of Industrial & Systems Engineering at Georgia Tech, and he is an active member of the Institute for Operations Research and the Management Sciences, INFORMS, where he has served in several committees, including the Franz Edelman Award selection committee and the Practice Section council.

José Antonio holds a B.S. in industrial and systems engineering from the Monterrey Institute of Technology, and an M.S. in operations research and a Ph.D. in industrial engineering from the Georgia Institute of Technology.

Matti Pärssinen - Director of Service Operations, Cygate (Part of Telia Company), Finland

Matti Pärssinen M.Sc, MBA is a Director of Service Operations at Telia. He is also a researcher at Aalto University, Department of Communications and Networking, in Finland, and Board Member at Botlab.

The main focus of his doctoral research is ICT energy efficiency in the context of data centers and adtech. He has 20+ years of experience in the field of telecommunications and ICT, pioneering in 2,5G and 3G global deployments.

Matti has comprehensive knowledge on technologies, business development, and strategy in the fields of network- and service operator, and ICT integrator business. Main technological domains are cellular networks, network security, connectivity, and data centers.

Jake Sroczynski - VP Analytics & Insights, Amnet Group, USA

Jake Sroczynski works at Amnet Group US – The Dentsu Aegis Programmatic Experts as VP of Analytics. He leads a team of experts responsible for delivery analytic solutions based on deep understanding of programmatic data dynamics. In this role, Jake and his team develop various approaches to lift testing at scale, Multi-Touch Attribution, dynamic pricing and price optimization among others. On the daily basis, Jake works with fortune 100 brands that present him with unique challenges in measuring, optimizing and reinventing their programmatic media investment.

Previously, Jake was Director of Strategy at MarketShare, a global leader in marketing attribution technology, where he led teams of data scientists, statisticians, and technologists to deliver world class solutions to world’s best known brands.

In his early career, Jake worked at Fidelity Investments, one of the largest brokerage firms in the world.

Dirk Beyer - VP Data Science Research, Neustar, USA

Dirk Beyer is Neustar’s VP of Data Science Research. Before the acquisition of MarketShare by Neustar, he worked as MarketShare's Head of Science, leading both analytics delivery teams and research teams in Marketing Analytics.

Prior to that he was the Chief Scientific Officer at M-Factor, a software company providing Marketing Investment Management Solutions and, after acquisition, the Science Fellow at DemandTec.

Dirk has more than 20 years of experience in the design and development of analytical tools and applications. He held a position of Principal Scientist and Research Manager at Hewlett-Packard Laboratories working on a variety of projects in the fields of Marketing, Supply Chain Management as well as Computer Infrastructure Management.

He holds a Master’s degree in Education and a Ph.D. in Operations Research from Leipzig University, Germany.

Alexander Czernay - Senior Principal, Namics, Germany

Alexander Czernay is the Senior Principal for Namics.

Most recently, he was the Principal Insights and Data Consulting at Capgemini Consulting, where he lead a team of data scientists and business consultants focused on the marketing aspects of digital transformation. He is responsible for building omni-channel strategies that support the undelying business model and enable 1:1-marketing that guides customers along their journey with the brand.

Previously, Alexander has been with Razorfish as Head of Business Intelligence and Member of the Board, while also serving as a Member of the Global Data Science Practice Leadership Team at Publicis.Sapient. He built the German BI practice into a Center of Excellence, supporting the European agencies in the Publicis network. His team of data scientists successfully built award winning projects like UBS Planet Art (ubs.com/planetart) that purposefully integrated data sciences as the core of the overall experience.

Before Razorfish Alexander led tech teams and build the Analytics practice at the German digital agency SinnerSchrader. He manifested his entrepreneurial spirits building the digital music distribution platform deeep.net and the mobile marketing platform SBOW.

Eduardo Salazar - Founder, GenS, UK

Eduardo Salazar is the Founder of GenS.

He’s also the founder of MacroAnalytica, a marketing response and foresight consulting practice providing ad-hoc advice to C-suite and senior marketers across multiple industries.

Throughout his 30 years' experience in the fields of data science, business intelligence, marketing and media analytics, Eduardo has developed innovative techniques to transform complex data assets into information and for translating such information into key market, consumer and shopper trends.

Eduardo is also a Senior Advisor/SME in Marketing Research and Data Management to HCL Technologies EMEA and CSO for Kwangl, a technology start-up in the Social Media space. He is also a Technology Partner to the Customer Analytics Farm, a leading programme of the Innovations Farm ran by the Instituto de Empresa in Madrid.

He has been part of the EMEA Advisory Board for MarketShare, a global leader in marketing analytics technology.

Prior to MacroAnalytica, he was Global Head of Effectiveness and Analytics at Aegis Media and Managing Partner at Ohal (now Gain Theory, a WPP company). Along that path he has succeeded in delivering integrated, evidence-based insights that have helped many global brands achieve a tangible competitive advantage.

Earlier in his career Eduardo worked in academia, primarily in the fields of applied econometrics and mathematical economics. He has also been Professor of Media Analytics at the ESIC Business School in Spain.

Kajal Mukhopadhyay, PhD - Co-Founder & Principal, mdrk Consulting, USA

Kajal Mukhopadhyay, often known as Dr. K, is the Co-Founder & Principal of mdrk Consulting, an independent boutique data and design consulting firm based in New York City. mdrk Consulting helps clients with data intelligence, data science, analytic solutions and data-driven products and designs. As a Co-founder, Kajal brings 15+ years of experience in media and digital analytics.

Most recently he was part of the Mindshare team from GroupM, where he had been a Managing Partner and Director of Live Audience, responsible for Audience Product Developments using big-data intelligence and machine learning algorithms.

Kajal was also Vice President of Performance and Measurement at Xaxis, where he developed, delivered and spearheaded Xaxis analytics products and practices, Xaxis media performance and measurement solutions including audience insights and optimization, cross-channel attribution, brand impact and research studies.

Before Xaxis, Dr. K was an Analytics Director at a marketing consulting company specializing in marketing mix for large financial, retail and media companies. During this time, Kajal had developed a framework for analyzing and optimizing advertising and marketing return on investments.

Kajal holds a PhD in Econometrics from Indiana University and had been a professor of Economics at the University of Notre Dame for nine years. He is member of several I-COM Boards and Juries.

Dr. K has published in the media and has been a speaker at ARF, DMA, IAB.

Michael Bayle - EVP, Mobile, Amadeus, Spain

Michael joined Amadeus in November 2014 as Head of Amadeus Mobile to lead its Mobile strategy across the company and at the moment he’s EVP of Mobile.

Prior to Amadeus, Michael worked at the New York based mobile advertising company xAD. Michael brings a deep expertise in mobile and digital media ecosystems gained with a broad range of experience working in companies such as sports media company ESPN where he was Senior Vice-President of ESPN Mobile, digital media company Amobee, as well as Yahoo! where he led mobile advertising. This experience is complemented with business development practices he acquired in several engagements in new company ventures.

Michael holds a BA in Japanese and a BS and MS in Computer Science from Stanford University.

James Dutton - Regional Managing Director, Asia Pacific, Traffic Guard, Singapore

James Dutton is the Regional Managing Director, Asia Pacific of Traffic Guard.

Most recently, James was Managing Director APAC of Tech Mpire.

Previously, he was the Asia Pacific Managing Director at Resolution Media, an Omnicom Media Group company.


Based in Singapore, James has over 19 years’ experience in consulting and digital marketing, creating highly successful data driven and insightful digital campaign programmes for major brands across Asia, North America and Europe across leading digital agencies.

Prior to Resolution, James was the APAC Principal Consultant for POSSIBLE, a WPP digital agency leading a team of marketing consultants across digital disciplines including strategy, user experience and analytics.

James is a well-connected and respected digital marketing strategy consultant with a rare combination of analytical and creative strengths. He holds a degree and post-graduate diploma from Newcastle University where he studied Urban Planning. A foodie who loves his sous vide machine, James cooks regularly for his wife and energetic 2 young boys.

Daniel Ramirez - Managing Consultant, BlueOptima, USA

Daniel Ramirez is the Managing Consultant at BlueOptima, a SaaS enterprise solution and Advisor to Blockchain Startup Honeypod.org.

Most recently, he was Co-founder and Head of Analytics at OpenUp and was a part of 500 Startups Accelerator program— Batch 22, Data track.

Before that he was the Director of Analytics at iCrossing. Previously he was the Associate Director, Analytics at Neo@Ogilvy. He has over 10 years of analytics and research experience working at agencies, client side and some notable tech companies, Yahoo, Mode Media and Microsoft.

While at Yahoo, he developed in-market research methodologies for large original video content sponsorships to measure the impact on brand perception and online/offline sales.

Working at Mode Media allowed Dan to apply his knowledge of research and ad effectiveness work in other markets around the world− United Kingdom, Canada, Germany and Japan. By teaming up with Nielsen, ComScore and NuggAd, Dan was able to develop automated segmentation and profiling of Mode’s audience in their 4 major markets outside the US.

At Microsoft, Dan’s scope of work expanded to conducting research in over 30 countries around the world and developing large strategic data solutions for agency holding companies WPP, Publicis and Havas.