Shubu is Director of Connection Planning Effectiveness & Productivity at The Coca-Cola Company. He leads Coca-Cola's global effort to improve the effectiveness of brand marketing communications and increase productivity. Shubu is responsible for measuring the impact of all communication investments on the business and developing and deploying global marketing communication planning tools and processes to drive higher impact. He also leads global marketing productivity initiatives in the marketing communications and consumer promotions space. Prior to joining Coca-Cola, Shubu was a consultant with McKinsey & Company and worked with several CPG clients on brand growth strategy and marketing spend effectiveness.
Shubu holds a Bachelors degree in Mechanical Engineering from Institute of Technology, Banaras Hindu University, India and Master of Management Studies from University of Mumbai, India.