Mercedes Lopez Arratia - CMO and Customer Strategy Head, Azteca Servicios Financieros, Mexico

Mercedes Lopez Arratia - CMO and Customer Strategy Head, Azteca Servicios Financieros, Mexico

Mercedes Lopez Arratia is the Retail Bank CMO, Banamex (Citibank), leading Financial Institutive in Mexico and fully owned by Citi USA. Prior to that, she was the Digital CMO and Customer Experience Director of the bank since 2010.

Mercedes is a global advertising and marketing expert with over twenty years experience. She worked at American Express for twelve years, eight of them at the corporate headquarters in New York. There, she became Vice President in charge of digital sales in the United States.

Mercedes is also an entrepreneur. In 2008, she became co-founder and CMO of iQuanti, a firm based in the United States and India dedicated to accelerating the growth of companies through the implementation of Digital and Database Marketing solutions.

Mercedes has a BA in International Relations from the National University of México and an Economics Masters degree from the University of Warwick in the UK. She is a speaker at various industry events internationally, chairman of the board of CIM Digital Media (Media Research Center), a founding member of the Bureau of the IAB Advertisers and the Mobile Marketing Association in Mexico & LATAM.

Matt O'Neill - General Manager, Europe, The Media Trust, UK

Matt O'Neill is currently serving as General Manager, Europe for The Media Trust.

Since 1999 he’s been working on the front line of digital advertising in an industry-facing capacity first at Yahoo! and later as President of AdMonsters. Matt has consistently built industry consensus from senior leaders and driven innovation through collaboration.

He’s a frequent speaker, panellist, and chair at conferences including Digiday, IAB, dmexco, AOP (UK), I-COM Global, AdMonsters and corporate-operated events.

Also, he serves as an advisor and investor for advertising and marketing technology firms.

Lauri Ilison, PhD - Head of Big Data and Machine Learning, NORTAL, Estonia

Lauri Ilison, PhD - Head of Big Data and Machine Learning, NORTAL, Estonia

Lauri Ilison is the Head of Big Data and Machine Learning expert at Nortal. He has 15 years background in Business development connected to IT solutions. His experience in electronic financial services business development in the Danske Bank Group (in Baltic Countries) has covered the electronic channels, payment cards, ATMs, corporate applications, branch offices and contact centre.

Lauri has been implementing several large scale business - IT projects like Pan Baltic Danske-Nordea joint ATM network, Danske Chip Cards, POS terminals, internet bank solutions, homepages and other electronic financial services. The focus of last 5 years has been in Big Data and Machine Learning algorithms implementation in credit decisions and marketing in Startup “DeciderLab”.

Now being the Head of Big Data and Machine Learning business line in Nortal (largest Baltic Software Development company), Lauri has good sense of how to apply Big Data and Machine Learning technology in different business models: telecom, manufacturing, financial services, health and government services.

Lauri has PhD in engineering physics from Tallinn University of Technology with 12 years experience as engineer in Institute of Cybernetics.

Juan Manuel Damia - CEO Latin America, Dbi, USA

Juan Manuel Damia - CEO Latin America, Dbi, USA

Juan Manuel Damia is the CEO/Founder of Intellignos, one of the most important Big Data Analytics Consultancy firms, part of Havas Media Group. In the past, Juan Co-founded Socialmetrix, a Social Media Analytics company partially acquired by the Daily Mail and General Trust of London. In 2010, he was elected High Impact Endeavor Entrepreneur and was awarded as Emerging Entrepreneur of the Year. In 2009, Juan wrote the book Meta Analytics where he shared his view on the importance of systemic vision of companies to develop efficient measurement and reporting systems. Part of that information can also be found in his blog MetaAnalytics.org. Juan was two times nominated Most influential Industry Professional by the Digital Analytics Association.

As Regional Coordinator at the Digital Analytics Association, Juan collaborates on the expansion of the Analytics Practices though all Latin America. He spends part of his time helping startups on their monetization processes.

Juan is actively involved as a mentor at Endeavor.org, TheLaunchPad.org, VentureHive.co and Wayra.co. He lives in Hollywood, Florida with his wife and his five kids.

Iñigo Kortabitarte - Corporate Development and Innovation Director, Grupo El Diario Vasco – Vocento, Spain

Iñigo Kortabitarte - Corporate Development and Innovation Director, Grupo El Diario Vasco – Vocento, Spain

Iñigo Kortabitarte is the Corporate Development and Innovation Director at El Diario Vasco-Vocento, leader media group in northern Spain. Along with the company’s digital transformation, he is responsible for identifying and developing new business opportunities, diversification into new markets, strategic alliances, and innovation in products, processes and customer knowledge. He is also a Member of the Board at ESI (European Software Institute) and at Tecnalia’s Innovation Strategies Division.

Previously, Iñigo was the Managing Director at Digital Vasca (online brand of the group), Director of Services at Sarenet (one of the most successful ISPs in Spain), and cofounder of startups like Moda Made in Spain or Arista. He has been guest lecturer at the University of Deusto and ISDI (Institute for the Development of the Internet), and founder of the International Digital Citizenship Conference.

Hugo Hanselmann - CEO & Founder, HuHeHa, Belgium

Hugo Hanselmann - CEO & Founder, HuHeHa, Belgium

Hugo Hanselmann is the CEO & Founder of HuHeHa.

Previous he was the CMO of Novero and until mid 2014, Hugo was the Global Director of Digital Connections of Anheuser-Busch InBev, where he has implemented digital campaigns across the planet. Working for the leading global brewer and one of the world’s top consumer product companies, he has honed his talents for innovative and effective consumer engagement strategies that create an emotional connection with brands via digital, mobile and social media channels.

Back from New York, Hugo Hanselmann is now based in Brussels where he founded his own company (HuHeHa), offering business consultancy for marketing, sales and digital business models as well as investor- and startup support.

Currently he is assigned as the Chief Marketing & Sales Officer for Novero, a leading premium supplier of Connected Car Technology, based in Germany.

Hailing from the Netherlands and after receiving his degree from the University of Groningen, he began his career at Daimler working across business units throughout Europe and Asia. He is fluent in English, German, and Dutch.

Gil Elbaz - Founder & CEO, Factual, USA

Gil Elbaz - Founder & CEO, Factual, USA

Gil Elbaz is the Founder and CEO of Factual, a data company that enables developers, publishers, and advertisers to build highly relevant mobile experiences using the context of location. Prior to Factual, Gil co-founded Applied Semantics Inc. (ASI), which developed contextual advertising products, including ASI's AdSense. In 2003, Google acquired ASI and Gil stayed on as the director of engineering, continuing to work on AdSense and other products.

Gil is a prolific angel investor, with investments in over 50 companies either personally or through his early stage angel fund TenOneTen Ventures. He is also the founder of the Common Crawl Foundation, and continues to serve on the Board there as well as on the Board of the X Prize Foundation. Gil has a B.S. with a double major in Engineering & Applied Science and Economics from the California Institute of Technology.

Dirk Freytag - Co-Founder and CEO, Content Pass, Germany

Dirk Freytag - Co-Founder and CEO, Content Pass, Germany

Dirk Freytag is a Managing Partner at F-Consult. He is a highly experienced Operations Executive who has demonstrated the ability to lead diverse teams of professionals to new levels of success in a variety of highly competitive industries, cutting-edge markets, and fast-paced environments. Dirk has strong technical and business qualifications with an impressive track record of more than 15 years of hands-on experience as CEO of ADTECH, Senior Vice President of AOL and CEO of YOC. Dirk works at the moment as a Business Angel in Berlin with investments in companies like Hitfox, Ongage or Mediamath.

Andrus Oks - Founding Partner, Tera Ventures, Estonia

Andrus Oks - Founding Partner, Tera Ventures, Estonia

Andrus Oks is Fund Manager at SmartCap, specialising in early stage digital investments in Estonia.

He is the first VC investor and current board member in: Lingvist, Realeyes, SelfDiagnostics, Sportlyzer, and Startup Wise Guys. He also serves on the board of Defendec. He was the first VC investor in Fits.me (acquired by Rakuten), GrabCAD (acquired by Stratasys) and Modesat (acquired by Xilinx). Andrus is an investment committee member of Startup Wise Guys and a committee member of Prototron. Previously, Andrus was CEO of Myoton, an Estonian medtech company.

Andreas Höerr - CEO, Insight-M, Germany

Andreas Höerr - CEO, Insight-M, Germany

Andreas Höerr is the CEO of Insight-M, a company supporting VCs, Business Angels and Family Offices in sourcing and evaluating Start-ups. He has more than 15 years extensive and diverse experience in marketing and online marketing and a proven track record working with global Top 100 brands as well as successful startups.

Prior to that, Andreas co-founded Venturate AG, a curated platform connecting investors and founders in Europe. In 2015 the company was sold to FinLabAG. In 2006 Andreas co-founded Medikompass GmbH, a company working in close collaboration with health insurance companies and offering a price comparison and review of physicians and doctors. Andreas sold the company successfully in 2009 to E-Lab, a subsidiary of the Holtzbrinck Group. Previously Andreas held different Marketing and Sales management positions with Kabel Deutschland, Yahoo! Germany and Yahoo! Central Europe, Burger King Germany and Buena Vista International (Walt Disney Company).

Andreas holds a M.Sc. in Economics from the University of Zurich, Switzerland, with focus on Marketing and Banking.

Amaia Lasa - Digital Transformation Program Management & Change management Consultant, XPLUS.Consulting, Belgium

Amaia Lasa is Digital Transformation Program Management & Change management Consultant for XPLUS.Consulting.

Previously, she worked as Director at HazelHeartwood where she was responsible for Business development and Consumer Experience & Digital consultancy projects. Amaia is passionate about the value that consumer data, proximity data and technology can bring to companies and to consumers by enhancing communications, consumers experience and companies bottom-line.

Amaia helps her clients increase the ROI of direct marketing activities and maximize their results from their investments on consumer data. She works with teams of business and data scientists that are passionate about analyzing and identifying insights in consumer data and finding solutions and services to better connect companies with their clients.

Her clients include Fortune 500 companies and companies across Europe, in several industries: FMCG, Entertainment, Automotive, Retail, Fund Raising and Media.

Amaia is responsible for the commercial teams and the operational teams, ensuring that her clients' objectives and goals are met and that operations run smoothly in terms of cost, quality and privacy.

Her career combines direct marketing, digital and social marketing, technical and projects knowledge. She has a passion for data, marketing and technology and helping her clients drive value from the available data and technology – in simple and effective ways. She likes working with engaged people that challenge her and push her further.

Amit Phansalkar - Chief Data Officer, Apptopia, USA

Amit is the Chief Data Officer and member of the executive team at Apptopia, a mobile data company.

Prior to this, Amit co-founded and was the CEO of Netra Systems, a machine vision company creating intelligence from online images in social media.

Prior to Netra, Amit was the Chief Data Officer for Massmutual, where he was responsible for the vision and data strategy for consumer data.

Amit has more than 20 years of experience building data products and businesses and served as the global director of data sciences and advanced analytics at Millward Brown digital. Prior to that, he was a co-founder with a successful exit at Cognika. Amit began his career in systems biology following graduate work at Los Alamos labs. He has 4 data science patents and over 20 peer reviewed publications to his name. 

In addition, Amit is the co-founder and principal at BotLab.io, a non-profit organization that focuses on security and fraud challenges in digital advertising. He has also served as the founding chair of I-COM Data Science Board. 

Michael Schoen - VP, Marketing Solutions, Neustar, USA

Michael Schoen is the VP Marketing Solutions at Neustar, developing and perfecting an integrated platform that enables companies to win in the connected age. Michael oversees the end-to-end system of identity that gives marketers a complete, real-time portrait of their customers and prospects based on accurate data, enabling a personalized dialogue across all marketing channels.  His leadership has been instrumental in architecting the industry’s most authoritative and real-time marketing platform, built on trusted identity across people, places, and things.

Prior to joining Neustar in 2014, Michael was the EVP, Product at Cadreon, IPG’s cross-channel audience measurement, management and buying platform. Michael was responsible for driving the product strategy, development, and technology partnerships that enabled Cadreon’s offerings across all addressable media.

Prior to joining Cadreon, Michael was General Manager, Advertising Platforms and VP, Product & Technology at LookSmart, where he was responsible for building out a paid search platform and publisher syndication business.

Michael holds an AB in Computer Science from Harvard College and an MBA from UCLA.