Radoslaw Kita - Team Manager (AI & Research), Adform, Netherlands

Radosław Kita has spent the last 19 years on rumbling, merging, sorting, joining, cleaning and mining data in various forms. He worked for Internet portal (Onet), bank (Alior), TV (TVN), eCommerce platform (Allegro), telecom (VEON) and SVOD platform (Showmax). He was responsible for building analytical and reporting systems, data science strategy or migration from legacy systems.

Currently, Radosław works as Research and AI Team Manager in Adform, one of the leaders in adtech world, where is responsible for a team that is developing new algorithms for purposes of Real-Time Bidding.

Conan McMurtrie - Senior Data Scientist, SparkBeyond, UK

Conan McMurtrie is a Senior Data Scientist at SparkBeyond, a company specialising in automated hypothesis generation in the world’s growing data ecology. He studied physics before embarking on a career in data science and software engineering. Since then, he has worked in a range of roles in digital marketing, financial services, software engineering and artificial intelligence research. In that time, he also completed master’s degrees in linguistics and machine learning.

He has published conference papers in ICTAI and in the open research domain. His areas of specialism include natural language processing and neural network modelling. In AI research, his interests lie in genetic algorithms, generative models and reinforcement learning.

David Thelan - Senior Data Scientist, SparkBeyond, UK

David Thelan is a Senior Data Scientist at SparkBeyond, a company specialising in automated hypothesis generation in the world’s growing data ecology.

He studied maths through to PhD before embarking on a career in applied research and data science. Prior to joining SparkBeyond where he has worked across a number of different industries and sectors focusing principlely on Retail and CPG his work was in more restrictive domain of Defence.

While this has limited his public footprint his interest/experience cover a number of multinational projects looking at automated anomaly detection, geo-spatial modelling, image content extraction and distributed algorithmic design.

Baptiste Tougeron - Ad Effectiveness Specialist, Southern Europe, Market Insights EMEA, Google, France

Baptiste Tougeron is responsible of the Ad Effectiveness program for Southern Europe since May 2017. His main objective is to prove effectiveness of Google media measuring their impact on client’s business through different methodologies. His second challenge is to support and promote innovation within the measurement industry thanks to collaborative projects with clients, 3d party vendors and Media agencies.

Previously, Baptiste was the Global Director of Analytics at Havas Media, Analytics Director at Mediabrands France, and also worked at Nielsen and Unilever in Latin America (Colombia) on performance & measurement topics.

Baptiste has an International Bachelor Degree in Management and Strategy, and is certified from MIT (Massachusetts Institute of Technology) on Big Data and Analytics. He is also a teacher at Sciences Po Paris for the International Master in Communication, Media and Creative Industry.

Keith Camoosa - SVP, Data Intelligence, Warner Bros., USA

Keith Camoosa oversees Data Intelligence for Warner Bros. At Warner Bros., Data Intelligence includes addressable & programmatic marketing, data science, business, and consumer intelligence, and data engineering.

Keith’s focus is on the strategic application of data & analytics to improve the effectiveness and efficiency of Warner Bros.’ products and marketing.  

Keith has over two decades of experience on the agency, supplier and media owner sides. Prior to Warner Bros., Keith led the central data & analytics practice at IPG Mediabrands, and before that he was the North American Head of Research & Analytics at Universal McCann (UM).

Emily Chen - Director of Marketing Science and Analytics, Intel, USA

Emily Chen, Director of Marketing Science and Analytics of Intel, leads a group of data scientists embedded in Intel’s Marketing organization to formulate analytics and data science solutions to help Marketing and BU groups make informed business decisions.

Prior to Intel, Emily worked for companies such as HSBC, PayPal, Symantec and built various analytics functions including marketing analytics, business analytics, and risk management. 

Emily graduated from Oregon State University with a Master’s degree in Ag and Resource Economics.

Sotir Hristev - Head of Data Science, Exactag, Germany

Sotir Hristev has been the Head of Data Science at Exactag since the beginning of 2017 and is responsible for the technological development and advancement of the marketing mix modelling in the platform.

Previously, Sotir oversaw the development of Havas' Data Science Department. He lead one of the largest teams of data scientists out of all German media agencies focused on digital marketing and marketing automation. His essential topics are insight and data driven media procurement as well as targeting and audience management.

Sotir has a strong economics background with an emphasis on algorithmic models. He is an industry leading researcher and consultant with a lifetime of experience in managing media agencies, as well as working on the client side.