dshb-cochair-2019

Nancy Smith - President and CEO, Analytic Partners, USA

Nancy Smith is the President and CEO of Analytic Partners, the world's premier independent, global marketing analytics consultancy. Headquartered in New York City, Nancy leads a global team dedicated to turning data into expertise to drive competitive advantage and bottom-line results for large brands around the world. 

Before founding Analytic Partners, in 2000, Nancy worked at ASI (now, Ipsos ASI) and Clairol (now, P&G) where she managed marketing insights projects, teams, and vendors.

Nancy has an MBA degree from the University at Buffalo School of Management where she focused on econometrics, marketing, and international business.

Scott Hendrickson, PhD - Director, Data Product and Services, Notion, USA

Dr. Scott Hendrickson is Director of Data Products at Notion Inc., a leader in IoT for home environment awareness. Notion partners with Insurers and home owners world wide delivering awareness solutions that avoid property loss and bring peace of mind.

Scott recently spent 6 years leading analytics at Twitter Data, working with partners and brands to discover marketing insights. Before joining Twitter, Scott worked with startups and established software companies building data analysis, machine learning, data visualization solutions and developing data strategy.

Dr. Hendrickson has a PhD in Physics from the University of Colorado, where he simulated beam particle-field interactions.