As President of Intelligent Marketing Operations at Accenture, Nikki Mendonça leads a worldwide team focused on helping flagship clients design and manage marketing programmes that improve business performance.
Nikki is a fierce champion of data-directed marketing and one of the early adopters of a mobile-first approach. She believes in transforming marketing operating models around a ‘customer centric’ axis to create rapid and significant changes in effectiveness and efficiency, thus driving growth for clients.
Before joining Accenture, she served as the EMEA president of OMD Worldwide where she had strategic, operational and financial responsibility for more than 6,500 marketing professionals. She directed the investment of c$19b across 65 countries and led teams that served global brands such as McDonald’s, PepsiCo, Estee Lauder, Liberty Global and Walt Disney. Under her leadership OMD enjoyed 10 years of record growth and was the most-awarded agency network.