Oliver Schiffers is Director Data & AI of Publicis.Sapient.
Most recently, he was Director of Data & Analytics at SapientRazorfish, where he lead all continental Europe client work on data strategy for optimizing business and marketing objectives.
Oliver has been in the online marketing and digital analytics industry for more than fifteen years, and can now bridge his background from the vendor, practitioner, consulting and technology areas of the industry. He leveraged data strategy, methods and tools in predictive behavioral targeting, campaign attribution and analytics standards and processes as well as all areas of web, social and digital analysis.
Over the course of Oliver's career, he has built, coached and enabled diverse analytics teams and successfully delivered dozens of projects in leveraging data and analytics as a strategic asset to guide insight and planning. Oliver is a frequent speaker and panellist at industry events and has published several interviews and articles on the subject.
Walid Yared is the Group Director for Marketing and Research at the Choueiri Group. As a seasoned marketing professional, Walid is a member of the IAA (International Advertising Association), as well as ESOMAR (European Society of Marketing Research Professionals).
At Choueiri Group, Walid Yared leads the overall marketing and research functions within the largest media representation house in the MENA region. Having spearheaded the formation of the Group’s dedicated Marketing and Research Department in 2004, Walid has continued to direct the subsequent growth and success of these core functions within the Group. His overall tenure with Choueiri Group dates back to 1993, when he joined the Group as Managing Director of Promofair (The Group’s exhibitions and trade fairs company).
He holds an MBA-Economics degree from Saint Joseph University in Beirut, Lebanon, where he also earned his Bachelor of Arts degree in Political Sciences.
Dr. Scott Hendrickson is Director of Data Products at Notion Inc., a leader in IoT for home environment awareness. Notion partners with Insurers and home owners world wide delivering awareness solutions that avoid property loss and bring peace of mind.
Scott recently spent 6 years leading analytics at Twitter Data, working with partners and brands to discover marketing insights. Before joining Twitter, Scott worked with startups and established software companies building data analysis, machine learning, data visualization solutions and developing data strategy.
Dr. Hendrickson has a PhD in Physics from the University of Colorado, where he simulated beam particle-field interactions.
Scott is highly strategic Marketing & Technology executive with more than 20 years experience in all aspects of the digital marketing space. Scott’s career parallels the growth of the digital industry where he has worked extensively with leading global brands, agencies, technology and digital start-ups to bring a broad range of visions to successful reality.
As Chief Strategy Officer for IPONWEB - an AI, data and engineering company focused on the programmatic and real-time advertising technology & infrastructure space - Scott is responsible for shaping the future positioning, growth and expansion of the business.
Currently based in London but with extensive experience living, working and traveling globally, particularly in Asia. Scott has also written / taught online marketing certification at the university level.