germany-advisory-board-set001

Carsten Diepenbrock - VP, Managing Director Germany & Poland, Acxiom, Germany

Carsten Diepenbrock is Vice President and Regional Managing Director, Acxiom, Germany.

Overseeing Acxiom’s operation in Germany, Carsten has worked at Acxiom since 2007 in various leadership positions, including European Head of Analytics.

Carsten has more than 20 years of experience in data-driven omnichannel marketing and is a frequent speaker and panellist at industry events. He is an expert of customer data for marketing, audience creation, activation and measurement and has advised a number of blue chip clients empowering them to succeed in today’s rapidly changing, customer-centric world.

He previously served as Regional Managing Director at Buongiorno (NTT DOCOMO), a global leader in mobile entertainment and digital marketing services, and as General Manager Claritas Interactive.

Carsten holds an honours degree in economics/ MBA in marketing and statistics from Muenster University (WWU).

Stefan Blumenthal - Country Manager, DACH, zeotap, Germany

Stefan is a data-driven marketing pioneer with significant experience in digital marketing and programmatic advertising, passionate about smart data solutions that improve marketing decisions.

Currently, he is Country Manager DACH at zeotap, helping brand advertisers and agencies in the region to achieve better marketing ROI thanks to zeotap’s deterministic end2end solution to onboard, understand and activate 1st party customer data.

Before joining zeotap, he has been building up and leading the Data Driven Advertising and Programmatic business of Scout24 Media, one of the most important publishers on the European internet.

In his spare time, he enjoys spending time with his family and friends, collecting vinyl records, playing football, photographing, traveling and diving.

Richard Kidd - Executive Advisor, ADZINE, Germany

Richard Kidd has been working in the international digital marketing and communications industry since 1990. He has been the driver of several large international business expansions.

An expert in the field of sales and digital technology, Richard has scaled innovative video and creative technology solutions with DoubleClick/Google and most recently was responsible for the EMEA growth at OpenX, a leading programmatic advertising monetization platform. Being a leader in understanding how success today is a blend of data, creativity, technology and common sense, Richard is now focusing on supporting companies wishing to develop innovatively and embracing digital technologies to reach new heights of success. Achieving excellence by working on sustainable strategies for creative concepts and professional leadership.

Claudia Groener - Department Manager of Product & Planning Data, International Affairs, AGOF, Germany

Claudia Gröner is Department Manager of Product & Planning Data, International Affairs at the AGOF Services GmbH. In this role, she is responsible for the strategic and conceptual development and further development of the AGOF evaluation & planning program as well as accompanying products, systems and interfaces for the use of AGOF data. In addition, she represents the AGOF in national and international committees on digital media topics, especially on quality issues.

Claudia has nearly 25 years of digital experience, both on the agency and the marketer side, many years in leading position. She began her professional career as an associate in media/TV research and as a media planner.

After positions at Hi-Media AG, most recently as Head of Product Management, Marketing & Research and as Team Leader Online In-Page at IP Deutschland, she moved to the AGOF in 2012 where she was active in the Committees as a company representative since 2006.

Claudia is a graduate in Business Administration.

 

Christian Sauer - Founder & Board Member, Webtrekk, Germany

Christian Sauer founded Webtrekk GmbH in 2004 alongside co-founder and CTO Norman Wahnschaff and remained until June 2017 the CEO of the company. As a member of the Webtrekk board, Christian is responsible for the global business development of the Webtrekk Group.

Prior to Webtrekk, Christian worked in banking and consulting in the US, Mexico and Switzerland, and in 2000 co-founded KinderCampus AG and acts as managing partner for cobra youth communications GmbH, a full-service agency specialised in kid and family oriented marketing.

Sotir Hristev - Head of Data Science, Exactag, Germany

Sotir Hristev has been the Head of Data Science at Exactag since the beginning of 2017 and is responsible for the technological development and advancement of the marketing mix modelling in the platform.

Previously, Sotir oversaw the development of Havas' Data Science Department. He lead one of the largest teams of data scientists out of all German media agencies focused on digital marketing and marketing automation. His essential topics are insight and data driven media procurement as well as targeting and audience management.

Sotir has a strong economics background with an emphasis on algorithmic models. He is an industry leading researcher and consultant with a lifetime of experience in managing media agencies, as well as working on the client side. 
 

Marco Schierhorn - Managing Partner Marketing Technology, Omnicom Media Group, Germany

Marco Schierhorn is Managing Partner Marketing Technology at Omnicom Media Group Germany.

Marketing Technology unit takes care of consulting company’s clients regarding their Ad/Mar-Tech infrastructure and building scalable infrastructure using technologies like Docker (with Rancher), Spark, Airflow and Terraform, mainly in cloud solutions like GCE and AWS but also on machines in a Hetzner environment.

Previously, Marco has been self employed as a developer and CTO for some online startups and also provided services like setting up / developing CMS, E-Commerce solutions, Custom solutions (mainly built on the Symfony Framework) and Mobile Apps.

Karin Immenroth - Chief Analytics Officer-Managing Director, [m]Science GmbH, Germany

Karin Immenroth is Chief Analytics Officer and Managing Director of [m]Science GmbH.

After finishing her studies in communication science, Karin Immenroth started to work as a media researcher at Mediaplus. Before she moved to MEC Germany, she was Head of Research & Analytics at Tomorrow Focus Media.

Over the years, she was nominated for different awards, e.g. for the BVM Best Paper Award and for the German Price in Online Communication (DPOK). Since Karin has joined MEC Germany, she accomplished a meaningful contribution to business development. In the past five years, she enhanced the agency’s research portfolio and gave Analytics & Insight a distinctive and unique profile. New client-partnerships and corresponding growth rates, reflect the success of her work.

Achim Schoeneich - Managing Director, Analytic Partners, Germany

Achim Schoeneich, the Managing Director of Analytic Partners, brings 17 years of experience across marketing, market research and business development to the role.

He previously worked at GfK’s media business unit, Freenet, a German telecommunication company, SPIEGEL, one of Germany’s most known publishing houses and most recently at Research Now, a global data collection company, where he started the Central European business.

Analytic Partners leverages adaptive modelling techniques and tools to help companies improve marketing results through proprietary technology, analytics and elite consultative services.  Analytic Partners has been recognized by Forrester Research as a leader in The Forrester Marketing Measurement and Optimization 2016. In addition, the company was chosen as Smart Data Agency of the Year at the I-COM Global Summit.

Alexander Czernay - Senior Principal, Namics, Germany

Alexander Czernay is the Senior Principal for Namics.

Most recently, he was the Principal Insights and Data Consulting at Capgemini Consulting, where he lead a team of data scientists and business consultants focused on the marketing aspects of digital transformation. He is responsible for building omni-channel strategies that support the undelying business model and enable 1:1-marketing that guides customers along their journey with the brand.

Previously, Alexander has been with Razorfish as Head of Business Intelligence and Member of the Board, while also serving as a Member of the Global Data Science Practice Leadership Team at Publicis.Sapient. He built the German BI practice into a Center of Excellence, supporting the European agencies in the Publicis network. His team of data scientists successfully built award winning projects like UBS Planet Art (ubs.com/planetart) that purposefully integrated data sciences as the core of the overall experience.

Before Razorfish Alexander led tech teams and build the Analytics practice at the German digital agency SinnerSchrader. He manifested his entrepreneurial spirits building the digital music distribution platform deeep.net and the mobile marketing platform SBOW.

Oliver Schiffers - Director Data & AI, Publicis.Sapient, Germany

Oliver Schiffers is Director Data & AI of Publicis.Sapient.

Most recently, he was Director of Data & Analytics at SapientRazorfish, where he lead all continental Europe client work on data strategy for optimizing business and marketing objectives.

Oliver has been in the online marketing and digital analytics industry for more than fifteen years, and can now bridge his background from the vendor, practitioner, consulting and technology areas of the industry. He leveraged data strategy, methods and tools in predictive behavioral targeting, campaign attribution and analytics standards and processes as well as all areas of web, social and digital analysis.

Over the course of Oliver's career, he has built, coached and enabled diverse analytics teams and successfully delivered dozens of projects in leveraging data and analytics as a strategic asset to guide insight and planning. Oliver is a frequent speaker and panellist at industry events and has published several interviews and articles on the subject.

Gerlinde Krause - Director CRM, Hubert Burda Media, Germany

Gerlinde Krause is the Director of Consumer Relationship Management at Hubert Burda Media’s Magazine Holding. She is responsible for the overall consumer strategy and implementation of the company’s CRM technology systems.

Prior to taking this position, Gerlinde was responsible for the subscribers of Burda News. She provides extensive experience with direct, database and online marketing and has worked for large international companies for more than 20 years.

She built up the end user business for Microsoft Austria. Also, she was responsible for content marketing and the implementation of IVW at CompuServe, launched Germany`s largest customer loyalty program (Payback) and supported the implementation of AGOF at T-Online. For Deutsche Telekom, she implemented permission and online marketing as well as targeted product, content and advertising offers on their website. With paysafecard, Gerlinde planned and executed their worldwide marketing strategy throughout more than 30 countries and has launched the product in Brasil and the U.S.

Claudia Dubrau - Managing Director, AGOF, Germany

Claudia Dubrau is the Managing Director of AGOF. She controls the working group, uniting interests and guaranteeing a smooth internal communication between AGOF members and representing its interests towards market partners.

Claudia is an educated psychologist and a declared expert in market and media research. After positions in research departments of ZDF, VOX and WDR, particularly as chief of media research, she switched off to IP Deutschland in the year 2000. In this position, she was in charge of methodology development and the complete board engagement of IP, amongst others in the AGOF. She assumed the position as assistant chairman in the AGOF for the period of office 2005/2006 and from 2007 to 2008 as speaker of the technical commission, which bears the methodological responsibility for the research projects of the AGOF.

Since 2009 she is the Managing Director of AGOF.

Uwe Scheid - Data & Analytics Director, Mindshare, Germany

Uwe Scheid is heading the Data & Analytics unit at Mindshare Germany and oversees the digital measurement and analytics activities. The team develops tailor-made research and analytics concepts to align clients' digital media strategies with their business goals and to help them to get more value out of their media investments. Main work areas are statistical modelling, marketing analytics, media effectiveness, digital attribution and KPI development.

Prior to joining Mindshare, Uwe worked as Department Manager of Research and Innovation at AGOF, responsible for developing and expanding the research and study activities of the German trade body. At Commerzbank AG he was responsible for the development, implementation and evaluation of qualitative and quantitative studies, working for the board level.

Uwe has a long track record in online, media and market research. He started his career as head of market research at AOL Europe in 1998. He then worked for Fireball Netsearch and Lycos Europe in product management, marketing and measurement. In 2005, he moved to Aegis Media and worked several years as business analyst and consultant for the CEE management board.