india-advisory-board

Neeraj Singhal - Country Manager, zeotap, India

Neeraj Singhal is Country Manager for zeotap who helps advertisers exceed campaign’s KPIs by using deterministic data from large telecom operators. On a mission to target the desired audience at scale, Neeraj engages with leading brands and agencies to help them achieve the aspired results.

His 14+ years in the industry has allowed him to take pioneering roles across companies. As an example, he led the sales department at one of the largest content discovery platform Outbrain. He also developed his sales capabilities during his time at different media companies such as Viacom18, Komli Media India and The Times of India.

Sunder Muthuraman - CEO (APAC), Global Chief Client Officer, Analytics Practice, Kantar, India

Sunder Muthuraman is the CEO (APAC), Global Chief Client Officer - Analytics Practice for Kantar.

Most recently he was the Chief Strategy Officer worldwide and CEO APAC for Gain Theory, a company belonging to the WPP group, where he had lead product strategy and development globally along with driving the business in APAC for Gain Theory.

Previous to Gain Theory, Sunder was the Global Managing Partner at Meritus Analytics, a WPP company. At Meritus, he led a team that provided analytics-driven consulting services to leading global marketers across more than 30 countries. Under his leadership, he transformed the company from a pure analytics services entity to extend into new areas of marketing analytics including Customer centric data practices and digital engagement management. 

Sunder has won numerous recognitions in the industry, notable ones include awards from MRSI (Marketing Research Society of India) for the best paper “Assessing Marketing Effectiveness” and Best of ESOMAR for 2014 for an innovative approach on creating an Integrated Marketing ROI framework for measuring Paid, Owned and Earned effects on the brand.

He is a graduate in engineering, and holds a postgraduate diploma in communications management.

Vineet Kumar - Senior Director Marketing, Asia Pacific & Japan, SAP SuccessFactors, Singapore

Vineet Kumar is Senior Director Marketing, Asia Pacific & Japan, of SAP SuccessFactors.

Prior to joining SAP in 2012, Vineet’s experience spans across leading Marketing Strategy, Mainline & Digital Advertising and data driven CRM programs. He has over 19 years of experience in marketing across Telecom, IT peripherals, BFSI, Media and Retail Industry verticals in India, Asia Pacific and Global roles. Vineet has worked with start- ups, Indian conglomerate and large multinationals like Canon, Contract Advertising, Reliance Communications, HomeShop18 etc. 

Vineet is an Engineer by profession and masters in Business Management from IMT, Ghaziabad. He also holds diploma in marketing analytics from IIM, Ahmedabad.

 

Maneesha Khanna - Director, Global Media & Content COE, PepsiCo, India

Maneesha Khanna is Director, Global Media & Content COE, at PepsiCo, in India

She is an advertising & media professional with over 15 years of experience across large media portfolios like PepsiCo, Nokia, Tata Docomo, Coca Cola, L’Oreal, SC Johnson, Mahindra Auto & Renault. 

Identified by Economic Times-Brand Equity as one of the Next Generation of Media Stars, Maneesha is a highly awarded media professional.

A mother of 2, Maneesha enjoys reading and is a big travel & adventure lover.

Balendu Shrivastava - Marketing Science Partner - APAC Global Accounts, Facebook, Singapore

Balendu Shrivastava is Marketing Science Partner - APAC Global Accounts of Facebook.

He is a seasoned research, insights and measurement professional with over 15 years of experience working in the digital markets.

Previously, he was managing Global Media Analytics team in Facebook. This team utilizes both internal Facebook data and third party data to provide analysis and recommendations to Facebook’s largest advertisers.

Before his role with FB, Balendu was working with IMRB (Kantar, WPP Group company) setting up and heading the Digital Media division. He has worked on diverse areas including price tradeoff modeling, UX and design usability research, media analytics, etc. He has also developed research products around Web Audience Measurement, NPS using Semi-supervised NLP, eGRP for mobile and web platforms and On Device Measurements for Mobile CEM. He is a regular speaker in industry conferences, events and TV shows.

Aarti Bharadwaj - Vice President, Client Analytics, APAC, Essence, India


Aarti Bharadwaj is Vice President, Client Analytics, APAC at Essence, a global data and measurement-driven agency, and part of GroupM.

As the client analytics lead in APAC, she creates learning agendas based on actionable, measurable objectives, and actively designs and executes new ways to measure and optimise client campaigns. She uses advanced analytics solutions and insights to solve clients’ business challenges, to enable the measurement of advertising effectiveness and efficiency in the short and long term, and to ultimately enable clients to make advertising more relevant for their customers.

With more than 15 years of experience in consulting and research, Aarti was most recently Vice President at Publicis Media in India, leading its analytics hub to deliver marketing analytics solutions to consumer packaged goods, banking and retail clients across the world. Previously, Aarti was Vice President, Analytics at Starcom, as well as Director, Business Planning at Mindshare in India.

Aarti graduated from the Indian Statistical Institute in New Delhi with a Master of Science degree in Quantitative Economics.

Karthik Nagarajan - Chief Content Officer, Wavemaker, India

Karthik Nagarajan is the Chief Content Officer of Wavemaker.

Most recently, Karthik was National Director, Social Media & Insights for GroupM, where he lead the social media practice and helped brands create / leverage social platforms, curate content and derive actionable insights. 

Prior to this, Karthik was leading The Nielsen Company's online division in India, which he helped set up. He also led NM Incite, the joint venture of The Nielsen Company and McKinsey for social media consulting, in India. Karthik started his career in internet cryptography and has a background in market research for RFID & semiconductor devices in India and the United States. 

When he is not on his day job, he is a screenwriter and an independent film maker for his production outfit 'Filter Coffee Talkies', which is into short and documentary films.