singapore-advisory-board

Ryan Pestano - GM, Apac, Iponweb and BidSwitch, Singapore

Ryan Pestano is the General Manager of the APAC region at IPONWEB and BidSwitch. He manages a team that partners with catalysts of digital transformation at leading advertisers and publishers, as well as some of the most innovative tech start-ups across Asia Pacific and Japan.

He is a commercially minded technical executive with expertise in solutions architecture and product strategy of digital advertising technologies.

IPONWEB specializes in the application of machine learning and artificial intelligence in digital advertising and the programmatic evolution of traditional media channels. BidSwitch is an infrastructure level solution for the programmatic ecosystem empowering more than 350+ global technology partners.

Kerry Chapman Brown - Senior Vice President of Global Onboarding and Operations, Eyeota, Singapore

Kerry is responsible for managing and growing global relationships with Eyeota’s strategic offline data partners. She brings a wealth of commercial and product experience in the media industry, drawn from working client-side and agency-side across traditional and digital media, with custom and syndicated solutions, in both mature and emerging markets.

Previously, Kerry was Vice President, SEA, at comScore Inc., a global digital measurement and analytics company. She also held senior roles at Nielsen, Kantar Media and Channel 4.

Chandler Nguyen - VP, Product, Essence, Singapore

Chandler Nguyen is Vice President, Product, at Essence, a global data and measurement-driven agency which is part of GroupM.

Joining in 2014, Chandler played a critical role in growing Essence’s APAC operations from 1 office to 9 offices across Singapore, Indonesia, Australia, India, Japan and Korea. Starting as a biddable media and performance lead for APAC, he later headed the agency’s media planning practice across APAC, managing a team of more than 60 members and covering all clients in the region. As a leader, he is focused on setting his team up for success, from evolving the organisational structure, to building the right processes and tools, to coaching the next generation.


A graduate from the Nanyang Technological University in Singapore, Chandler’s previous positions include Digital Director at advertising agency Edge Asia, as well as Co-Founder and Managing Director at digital agency IDM in Vietnam. Given his experience, he has developed a keen grasp of client business challenges and an ability to solve them with innovative solutions.

Alex Sibois - Managing Director APAC, Lotame, Singapore

Alex Sibois is the Managing Director of Lotame APAC, a Data Management Platform (DMP) and Data Services (DaaS) company. He spent over 17 years developing revenues for high-growth technology companies in the EMEA, North America, Latin America, APAC and other developing markets around the world. 

Previously, he advised ad tech companies such as Liverail and Ooyala on how to accelerate their international expansion outside of the US.

Prior to that, Alex Sibois headed global revenue for Sien, a software and monetization platform publisher, which he grew into a multi-million dollar company in four years. He joined Sien from ad network Vibrant Media, where he became General Manager of the French market after running business development for the company across Europe.

Alex graduated from the university of Dijon (France) and majored in Biology with a specialisation in Food Industry and Pharmaceutical processes. He also holds a master in business administration from the University of Haute-Alsace (France). 

Troy Yang - MD, Analytic Partners, Asia

Troy Yang leads Analytic Partners' Hong Kong and Singapore businesses where he heads a multicultural and multilingual team dedicated to Greater China, SE Asia, Japan, and South Korea.

Over the past 18 years, Troy has managed successful marketing and analytic consulting operations in the US and in Asia, including engagements with BASES, Nielsen, and The Monitor Group (now part of Deloitte).

Christel Quek - VP, South East Asia, Brandwatch, Singapore

Christel Quek is Vice President of APAC at Brandwatch, a fast-growing social media intelligence company, ranked by Forrester as the leader in social listening in Asia Pacific.

Previously, Christel led Content for Twitter across Asia-Pacific, Middle East, North Africa, Russia & Greater China. She has also led Social Business for Samsung Asia, and worked with clients such as Intel, DBS Bank, Globe Telecom, Hong Kong Tourism Board and KLM Airlines as the Global Social Manager for Havas.

Christel has been recognised by Business Insider, Campaign Asia-Pacific, and The Guardian. She was a finalist in the Rising Star Award for Festival of Media Asia-Pacific, while nominated by Interactive Advertising Bureau Singapore as a Best Young Talent.

Vikram Bansal - Chief Data Officer, Dentsu Aegis Network APAC, Singapore

Vikram Bansal is the Chief Data Officer of Dentsu Aegis Network APAC in Singapore.

He is a passionate digital, data and analytics professional with a career spanning 22 years in research, advertising and analytics. Vikram strongly believes that advertising and communication is in the throes of massive changes, and more importantly is a precursor to even bigger changes in many other industries and the society at large. Whilst growth of digital has already led to seismic changes in the advertising industry, it’s now the turn of data and analytics to cause fundamental shifts in the way the advertising & marketingare structured.  

In his current role, Vikram is responsible for building data expertise within the DAN group, drive development and deployment of data & analytics across ad disciplines, and help build an overall data ethos in the agency network. All this with an eye to keeping the agency group fully prepared to win with data-led communication solutions.

Vikram is also the Product Lead at Dentsu Aegis Network’s, Global Data Innovation Centre, where he is responsible for developing bespoke data driven products in areas of effectiveness, people identification and information curation.

Throughout his career, Vikram has striven to drive himself and the organisations he has worked into remain relevant, innovative and profitable, whether it was accomplishing a dramatic digitally-led turnaround of Zenith Optimedia during 2008-2012, or driving Dentsu Aegis Network to become a dominant agency network with an industry leading digital analytics practice, since 2012. He has been recognised as Singapore’s Media Person of the Year, 2010.

 Vikram has a PhD in Business from Singapore Management University, and his research focused on understanding the effectiveness driver of digital advertising.

 

Gowthaman Ragothaman - Chief Development Officer, Asia Pacific, Middle East and Africa, Mindshare, Singapore

Gowthaman Ragothaman is the Chief Development Officer, Asia Pacific, Middle East and Africa for Mindshare.

"We don't have our business, if we do not mind our client's business". G'man has always put the clients at the centre of all things, as without them we have no reason to exist in the first place. Passionate about preparing the business for the future in the ever changing marketing ecosystem, firmly believes in driving accountability for marketing return on investment in all efforts from Mindshare. 


In his capacity as the Chief Operations Officer for Mindshare across Asia Pacific, he focusses on leading the delivery of all emerging services across Analytics, Digital, Big Data, E-Commerce, Mobile Marketing, Emerging Class Consumer Activation and B2B services for all the clients across Asia Pacific. He has been in the media industry for 24 years out of which he has spent his first two decades in India. Mindshare is the leading media and marketing communications company worldwide.

Damien Crittenden - Vice President, Client Strategy, Xaxis, Singapore

Damien Crittenden is the Vice President, Client Strategy, for Xaxis, across Asia Pacific. With an expertise in all aspects of ‘data-driven marketing’, he is passionate about helping clients identify insights from data, and actioning this across all aspects of their marketing programs. Damien is uniquely positioned to do this as he comes with 20 years' experience having held previous roles across a range of disciplines including Research, Digital Strategy, Media Planning, Analytics and CRM.

Damien is actively working to bridge the gap between Insights (primary research) and Analytics (advanced analysis), and is successfully doing this through the Xaxis approach to Audience Planning.

Damien is currently contributing to an IAB White Paper on this topic. Damien is a regular industry advisor and speaker at notable industry events regionally and globally.

 

James Dutton - Regional Managing Director, Asia Pacific, Traffic Guard, Singapore

James Dutton is the Regional Managing Director, Asia Pacific of Traffic Guard.

Most recently, James was Managing Director APAC of Tech Mpire.

Previously, he was the Asia Pacific Managing Director at Resolution Media, an Omnicom Media Group company.


Based in Singapore, James has over 19 years’ experience in consulting and digital marketing, creating highly successful data driven and insightful digital campaign programmes for major brands across Asia, North America and Europe across leading digital agencies.

Prior to Resolution, James was the APAC Principal Consultant for POSSIBLE, a WPP digital agency leading a team of marketing consultants across digital disciplines including strategy, user experience and analytics.

James is a well-connected and respected digital marketing strategy consultant with a rare combination of analytical and creative strengths. He holds a degree and post-graduate diploma from Newcastle University where he studied Urban Planning. A foodie who loves his sous vide machine, James cooks regularly for his wife and energetic 2 young boys.

Wendy Hogan - Marketing Transformation & Strategy Director, Oracle, Singapore

Wendy Hogan - Marketing Transformation & Strategy Director, Oracle, Singapore

Wendy Hogan has worked in the media, marketing and technology space across Asia Pacific for more than fifteen years. Currently, Wendy is the Chief Operating Officer for mig.me , a social platform aimed at connecting and entertaining the next 2bn. Prior to that, Wendy built the CBS Interactive business in APAC over more than a decade, first in Australia and then in Asia. With reach of over 100m readers across Asia Pacific, Wendy managed over 150 staff in the region, focusing on the growth of audience, product and monetisation for brands such as CNET, ZDNet and GameSpot.

 

Based in Singapore since 2010, Wendy is also an active member of the broader industry, serving as non-executive director for MediaBeach.com, APAC advisor to ExchangeWire.com, as a member of the Marketing Society SEA and previously as Chairperson of the Interactive Advertising Bureau, Singapore chapter.

Kevin Tan - CEO, Eyeota, Singapore

Kevin Tan - CEO, Eyeota, Singapore

Kevin Tan is the CEO of Eyeota. He is based in Singapore and has been working internationally for over 20 years. Prior to founding Eyeota, he was the SVP International at Adify (now a part of Cox Enterprises); VP Advertising Sales and Sponsorships for Viacom/MTV AsiaPacific; CEO/Founder at iamasia (the leading internet audience measurement company in Asia); and Managing Director at Taylor Nelson Sofres China.

Kevin has also worked for AC Nielsen and has consulted for leading international digital marketing, advertising, market research, and audience data companies. Kevin is a graduate of Duke University.

Joe Nguyen - SVP APAC, comScore, Singapore

Joe Nguyen - SVP APAC, comScore, Singapore

Joe Nguyen is the Senior Vice President, Asia Pacific at comScore, Inc., a global leader in digital media analytics.

Joe has more than 20 years of experience in Asia Pacific and is a veteran of the online analytics industry, with experience on both the user and vendor sides of panel-based audience measurement as well as site-side analytics. He is an active thought leader, moderating and speaking at key digital, media and technology conferences in the region.

Joe is the co-founder of iamWednesday Singapore. He is currently on the Asia Pacific Board of Directors of the Mobile Marketing Association and the Leadership Council of the Interactive Advertising Bureau South East Asia, Singapore Chapter. He also holds a seat on the Singapore Advisory Board of the I-COM Global Summit.

Prior to comScore, Joe was the Southeast Asia regional manager for Omniture where he successfully delivered its product suites across diverse industries. He also previously served as the director of global e-commerce at Millennium & Copthorne Hotels where he grew online global sales by 50 percent.

Joe holds a BSE degree in Mechanical Engineering from Princeton University. He was born in Vietnam and emigrated to the United States after spending a year in a Malaysian refugee camp.

Joanna Teo - Managing Consultant, Attribute Data Pte Ltd, Singapore

Joanna Teo - Managing Consultant, Attribute Data Pte Ltd, Singapore

Joanna Teo is Managing Consultant at Attribute Data Pte Ltd, a digital optimization consultancy that takes pride inproviding discerning, entrepreneurial business teams the thinking, craft and horsepower needed to fully embrace digital analytics and site personalization practices to drive incremental results, higher customer satisfaction, organizational learning, and business transformation. She is a T-shaped digital marketer with proven capabilities in optimizing the business performance (FMCG, High Tech, Travel, Government & Financial Industries) with the use of digital analytics. Prior to Attribute Data, Joanna held senior appointments as Head of Analytics at Mirum Singapore (XM Asia Pacific), Regional Head of Insights & Marketing Sciences at Dell and gathered a decade of digital analytics and optimization experiences at Ogilvyone Worldwide, Cisco Systems, Yahoo! and Valuair. Joanna is a member of the Web Analytics Association and has been with the I-COM board since 2011. She is currently based in Singapore.

Janice Chan - Consultant & Speaker on Digital Marketing, Singapore

Janice Chan - Consultant & Speaker on Digital Marketing, Singapore

Janice WT Chan is the Senior Director, Digital Marketing at Starwood Hotels & Resorts Asia Pacific. As Senior Director of Digital Marketing, Starwood Asia Pacific, Janice leads the performance and brand digital marketing for 9 unique upper upscale lifestyle brands. She reimagines digital marketing solutions to solve a diverse array of regional business challenges. She has built teams across Asia Pacific to develop market leading campaigns that sets Starwood Hotels apart from its competitors. Janice is also passionate about localizing and digitizing global programs for Asia and China.

She has 15 years of omni-channel marketing experience creating integrated marketing campaigns using web, print, social, mobile and video. She began her career at boutique agencies in Toronto and New York consulting for a wide range of brands including Lancaster, Estee Lauder, Dove, Bayer and AT Cross.

Janice's mission is to turn traditional marketing luddites into digital evangelists through data. She regularly delivers digital insights at conferences like AdTech Asia, Campaign Spotlight, Clickz, SES, i-Com Global Summit. She serves on several advisory boards and has been a judge of Marketing Magazine Markies, Festival of Media Asia, i-Com Data Creativity Challenge and Ad-Tech Asia.

Harpreet Kaintel - Head of Analytics & Insight Practice-Asia Pacific, Publicis Media, Singapore

Harpreet Kaintel - Head of Analytics & Insight Practice-Asia Pacific, Publicis Media, Singapore

Harpreet Kaintel is the Chief Information Officer for ZenithOptimedia Asia Pacific. He leads ZO’s Data and Analytics practice (Data Sciences) across APAC region with a central COE team in Singapore and distributed team of data scientists and engineers across 5 markets. This team develops and delivers analytics solutions for key ZO clients apart from a roster of direct clients. Data Sciences product offering spans ‘econometrics for Market Mix Modelling’ to ‘machine learning digital attribution solutions’.

Harpreet recently graduated from Stern School of Business – completing his M.Sc. in Business Analytics. In previous roles at Zenith Harpreet has led the strategy in APAC and managed P&L for Singapore market.

Harpreet is an engineering graduate and has a M.Tech in Management and Systems from IIT-Delhi previously. He has been part of ZenithOptimedia for last 15 years.

Simon Kemp - Founder & CEO, Kepios, Singapore

Simon Kemp is a global thought leader in digital marketing, and an active marketing consultant and practitioner. He has developed brand and marketing strategies for many of the world’s most admired companies, including Unilever, Google, Coca-Cola, Nestlé, and Diageo. His marketing books, guides, and renowned Global Digital reports have been read by millions of people in more than 150 countries, and he appears regularly on television and in the press to discuss digital and social media, brands, and marketing strategy.

Simon is the Founder and CEO of Kepios, a marketing strategy consultancy, and he’s also the Global Consultant for We Are Social. In addition to his consulting work, Simon also lectures in digital and social marketing for both Hyper Island and Google Squared, and he runs regular workshops and seminars for organisations all over the world. CMO Asia magazine recently recognised Simon as one of APAC’s Most Influential Digital Marketers, and he featured in Campaign Asia’s 40 Under 40 honours list in 2014.

Before starting his own businesses, Simon was a strategist with BBH, Universal McCann, Starcom Mediavest, and Accenture. Outside of work, Simon is a music producer and DJ, and is recording his first album. He also organises various social events, including tasting nights for the Singapore Whisky Society, and the hugely popular #SataySocial street-food event. You can find Simon all across the internet as eskimon.