sub-saharan-africa

Oluwafemi Adeniba - Managing Partner, Sustainable Marketing Solutions, Nigeria

Oluwafemi Adeniba - Managing Partner, Sustainable Marketing Solutions, Nigeria

Oluwafemi Adeniba is a senior marketing professional with significant, cross-industry management experience gained with industry-leading organizations like Procter & Gamble, Hewlett Packard and FrieslandCampina.

A thorough professional with close to 15 years offering IT solutions, marketing communications, brand management and new media skills with demonstrated success in driving marketing strategy, planning and integrated program execution across multiple customer segments and channels, while providing marketing leadership in very competitive and demanding markets.

He holds an HND in Electrical Electronics Engineering Technology from the Federal Polytechnic Ado-Ekiti, a BSc in Computing from University of Portsmouth and a participant of the prestigious Executive-MBA at the Lagos Business School (Pan African University).

He sits on the board of ADVAN (Advertisers’ Association of Nigeria) as the Publicity Secretary. He is a member of the Chartered Institute of Marketing UK and Project Management Institute. He is happily married with kids.

Gustav Goosen - CEO, The SpaceStation, South Africa

Gustav Goosen - CEO, The SpaceStation, South Africa

Gustav is acting CEO of The SpaceStation, South Africa’s leading digital media sales company. The SpaceStation is a partnership between 24.com and DStv Media Sales and thus a wholly owned Naspers company, representing more than 22 web & mobile sites, such as market leaders News24, Supersport, Fin24, DSTV and MWeb, in Sub-Saharan Africa.

He started his media career with commercial radio, but made the leap to online in 2000, joining the Independent Newspapers Group and subsequently Naspers’ Media24 division; from where 24.com was established and ultimately The SpaceStation partnership was born.

Gustav is intimately involved with forging the digital media industry landscape in South Africa and since 2011 he serves on the Exco of South Africa’s digital media body, the Digital Media and Marketing Association (DMMA) and he represents the digital media community as board member of the South African Advertising Research Foundation (SAARF).

G. Christopher Madison - Managing Director, Isobar, Kenya

G. Christopher Madison - Managing Director, Isobar, Kenya

A business builder, Chris began his career in New York as the Cross Cultural Marketing Manager for the launch of HBO’s hit television show Sex and the City. Managing some of HBO’s most noted advertising campaigns, Chris was instrumental in introducing new digital trends to the company. In his early 20s, Chris was fast becoming an innovator in all phases of 21st century digital technology.

Quickly, his entrepreneurial instincts kicked in, he jumped from HBO to start his first international adventure, “Who Wants to be a Millionaire – Caribbean” show. Christopher, wrote the business plan for the production house that produced the inaugural Who Wants to be a Millionaire TV series securing the initial 1 Million USD set-up investment. Nicknamed “The Millionaire Kid”, Chris sold the share in the company after two year to travel the world and teach at Rutgers University.

Chris joined WPP in 2007, the largest Advertising and Marketing Service Company in the world, Chris won wide acclaim for his work in both Mobile and Social Media measurement in Asia. He built Millward Brown's Asia digital advertising consulting business from scratch to $15MM in 4 years which earned him a seat on their digital board. Still in his early 30’s, he became a sought-after speaker on digital advertising, for such notable companies as Microsoft, Google and Yahoo!. Christopher has worked on campaigns in over 50 countries across North America, South America, Africa and Asia.

Today, Chris is considered one of the industry’s top digital talents and is a partner at TBWA East Africa. Only 8 months old, the company has already collected an impressive portfolio of clients including Tigo, Stanbic Bank, Kenya Airways, Axe, Visa, Liberty Insurance, Pepsi and Mobile Planet. As an owner, he serves as an internal consultant providing expertise in new media including mobile and mcommerce.

Dozie Okafor - Head, Strategy & Planning, PHD, Nigeria

Dozie Okafor - Head, Strategy & Planning, PHD, Nigeria

Dozie Okafor is the Head of Media Strategy and Planning at PHD Nigeria.

Dozie started his career with OMD Nigeria before moving over to OMD Ghana to serve as the Head Strategist on Vodafone and Guinness accounts.

As a seasoned marketing communications professional, with over 10 years of experience, he has handled numerous global brands such as Vodafone, GSK, Guinness, Twinings, L'Oreal, Beiersdorf and Standard Chartered bank in Nigeria, Ghana and across the West African subregion.

In his present capacity at PHD, he is also in-charge of Knowlege management, recruitment and training. Additionally, he heads the digital media tean at PHD working across search, display. content development as well as gamification.

Dozie is happily married with a son.

Derek Abdinor - Digital Media Management, South Africa

Derek Abdinor - Digital Media Management, South Africa

Derek is the General Manager: Avusa Media Live at AVUSA in South Africa. Derek's career began in digital corporate communication where he established technical benchmarks for leading corporate websites such as SABMiller. He spent eight years specialising in enhancing the online investor communications market through technical delivery, innovation around data dissemination and original ways of communicating compliance.

He moved to Times Media in 2011 to consolidate the growing LIVE network. The publishing websites have diversified to create their own value propositions largely separate from the original websites. Times Media LIVE is South Africa's third largest network and continues to grow through the addition of group partner sites such as Elle and the Junction portfolio.

While Derek has an interest in the intersection between data and publishing, as well as the conversion of readers to customers, he considers himself a professional manager first and foremost: solving business problems with the tools at hand.