women-in-DAB-cochair

Gayle Fuguitt - Chief of Customer Insight and Innovation, Foursquare, USA

Gayle Fuguitt joined Foursquare as their Chief of Customer Insight and Innovation in 2016, after being CEO and president of the Advertising Research Foundation.

She reinvented the ARF platform with such initiatives as “How Advertising Works Today,” geared toward driving advertising, marketing, ad tech, and solution-provider leaders to build brands and create meaningful, measurable sales growth.

Prior to her role at the ARF, Gayle’s 32-year career at General Mills included overseeing global consumer marketing insights and analytics. She led the company’s investment of over $70 million in venture capital into Internet research in 1998, social media research in the early 2000s, and mobile research from 2010 on.

In 2014 Gayle was inducted into the Market Research Council Hall of Fame. She served on the board and executive committee of the ARF from 2005 to 2012.

She holds a B.A. in economics and a B.S. in industrial relations from the University of North Carolina at Chapel Hill. She earned her M.B.A. at the University of Wisconsin in Madison, where she was a founding member of and board chair for the A.C. Nielsen Center for Marketing Research.

Laura Chaibi - Digital Insights and Strategy Advisor, LauraChaibi.com, UAE

Laura Chaibi has over 15 years of digital media experience and is Digital Insights and Strategy Advisor of LauraChaibi.com.

Previously she was Head of Market Intelligence and Syndicate Digital Data of MBC, in Dubai, UAE and worked internationally for Yahoo, France Telecom (Orange), the BBC, and AOL UK.

In 2014, she was chosen for a prestigious award as one of the ‘women of tomorrow’ to watch in media. Judges included ‘women of today’ business leaders: Nicola Mendelsohn, EMEA Facebook Vice President, and Karen Blackett, OBE and Mediacom CEO.

She has spent over a decade on digital media measurement, measuring the first live streaming TV show the BBC aired on mobile in 2005 and has worked on 360 degree cross media measurement for just as long. She has been involved with I-COM since its first event in 2005. Her first patent invention application with the US and International patents and trademark office was filed in 2012 called ‘digital memories for advertising.