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Leslie Wood, Ph.D. - Chief Research Officer, Nielsen Catalina Solutions, USA

A pioneer and innovator in advertising analytics with more than 30 years of experience, Leslie Wood is responsible for research and development at NCS. This includes shaping the methodologies that keep the firm on the leading edge of marketing and advertising performance analytics, and playing a key role in envisioning future products.

She has won numerous awards, including the 2019 Erwin Ephron Demystification, 2017 Market Research Council Hall of Fame; recipient of two ARF Great Minds Awards, the President's Research Leadership Award in 2015 and an award for best JAR Paper on the Long-Term Effects of Advertising in 2016.


Kelly Kokonas - EVP Data, Technology & Analytics, Starcom Global, USA

Kelly Kokonas is a champion of data transformation through technology and analytics with 23+ years of agency experience across global, regional, and US clients.

Kelly works across Starcom’s global client teams to ensure the right people, technology, and processes are in place. Her work includes advocating for consistent taxonomy for reporting, Publicis PeopleCloud, audience addressability, attribution, and accountability results. She also spearheads teamwork on data maturity assessments to realize data-driven transformation for over 35 clients in the US and 12+ global clients across 70+ markets.

Kelly’s career experiences span categories – pharmaceutical, technology, automotive, FMCG, retail, food services/fast food – and through her client engagements has become a skilled consultant on marketing measurement techniques, quantitative and qualitative research methods, integration of analytics into strategic decision-making, and acceleration of data-driven value-creation practices. She’s worked for Publicis in home base cities such as Guangzhou China, Detroit Michigan, New York New York, and currently Chicago.

Sable Mi - SVP, Head of Research & Insights, NinthDecimal, USA

Sable Mi leads NinthDecimal’s Research and Insights Group, responsible for helping clients identify marketable moments that drive engagement and create actionable insights. By incorporating location data with other online and offline sources across devices, Sable and her team provide a holistic view of today’s mobile-first audience, which informs clients’ planning, activation, measurement and optimization decisions.

As an active advocate for third party measurement and cross-platform ad effectiveness, Sable represents NinthDecimal at various organizations focused on establishing and reinforcing industry standards.

Prior to joining NinthDecimal, Sable led BrightRoll’s agency research team, where she was responsible for new research product development and testing, custom research for strategic accounts, and cross-platform measurement to demonstrate the effectiveness of digital video advertising.

As a seasoned industry veteran, Sable has a deep background in advertising that spans both full service agencies and leading ad-tech/ mar-tech companies. She is a recipient of the 2013 and 2018 IAB Service Excellence Awards, currently serves as Co-Chair of IAB Measurement and Attribution Committee, ARF Cross-Platform Council, as well as Board of Directors of Media Rating Council.

Sable has an M.B.A. from Johns Hopkins University and a M.A. in Mass Communication from Towson University.

Susan Tillou - Global Head of Partnerships, Kantar Media, USA

Susan serves on Kantar Media’s central team where she manages strategic data partnerships with a focus on technology and key global accounts.

Susan previously worked 5 years with Kantar Media return path (digital TV) data unit overseeing client service and business development on the West Coast.  Before Kantar Media, she headed up business development, product and client service for an LA-based software firm that tracked international TV program distribution and performance for the Hollywood Studios.

Previous to her work in media, Susan was an electoral and political officer for multinational organizations including the OSCE, the UN Development Programme and the UN Department of Political Affairs. She has published articles with The Los Angeles Times, Japan Times, San Francisco Chronicle, Washington Times and the Asian Wall Street Journal, among others.

Susan has a joint degree in International Relations and Asian Studies from the University of California, a Master’s degree in Northeast Asian Politics from the American University School of International Service in Washington DC, and a certificate from Nankai University in Tianjin, China. She speaks English, Spanish and conversational Mandarin.

Susan resides in Los Angeles where she enjoys photography, hiking, dancing and supporting community cultural organizations such as national and local public radio and the LA County Museum of Art.

Nancy Smith - President and CEO, Analytic Partners, USA

Nancy Smith is the President and CEO of Analytic Partners, the world's premier independent, global marketing analytics consultancy. Headquartered in New York City, Nancy leads a global team dedicated to turning data into expertise to drive competitive advantage and bottom-line results for large brands around the world. 

Before founding Analytic Partners, in 2000, Nancy worked at ASI (now, Ipsos ASI) and Clairol (now, P&G) where she managed marketing insights projects, teams, and vendors.

Nancy has an MBA degree from the University at Buffalo School of Management where she focused on econometrics, marketing, and international business.

Andy Brown - CEO & Chairman, Kantar Media, UK

Andy Brown is the CEO and Chairman of Kantar Media. Having graduated in Marketing, and following experience at AGB (working on the Home Audit and LekTrak durables services), Andy joined the marketing department of Anglia Television in 1986. In this role he was involved in all aspects of programme, audience and marketing research.

In 1989 Andy was hired by BMRB as a Client Service Executive in the Target Group Index division. In1997 Andy joined the Board of BMRB taking on responsibility for the management of the TGI during its expansion internationally including the development of TGI in Western Europe and Latin America.

Andy was a founder director of KMR Group (the holding structure for BMRB), taking on responsibility for TGI and Software globally, before assuming the role of CEO of KMR in 2001. 

Following the acquisition of TNS, Andy became Chairman of the newly-created Kantar Media.  He worked alongside Jean-Michel Portier (formerly CEO of TNS Media), supporting him in a number of areas including digital development, global client accounts as well as general management of associates such as IBOPE Media, TAM India and RSMB.

In October 2013 Andy became Chief Executive Officer of Kantar Media following the retirement of Jean-Michel Portier.

He sits on the Kantar Operating Board, Kantar Digital Board and the WPP Digital Advisory group. 

Alison Fennah - Executive Business Advisor, IAB Europe, UK

Alison Fennah - Executive Business Advisor, IAB Europe, UK

Alison Fennah is Executive Business Advisor at IAB Europe. She was previously Executive Director of the European Interactive Advertising Association, and joined IAB Europe when the two companies merged in May 2011. Alison helped to launch the EIAA in 2002 and oversaw the development of a wide-ranging activity programme involving: consumer, advertising and market research; event programmes across Europe; standardisation activities and education, of both the market and government, on the role of interactive advertising all aimed at growing the European interactive advertising market.

In the 1990s, Alison worked in senior roles in European Marketing and PR with companies such as Yahoo! and Acclaim Entertainment. She also worked on the launch of some of the first Sony Playstation games. She speaks five languages and has a BA Hons degree In French and Spanish from Birmingham University.