Tiphany Yokas - Global Insights Director, Ricola, Switzerland

Schooled in Sociology, Tiphany Yokas has spent the past 20 years dedicated to driving brand and capability growth through applied understanding of consumer insights, human behaviour and marketing science to brands and businesses around the world.

As Global Insights Director at Ricola,  Tiphany is responsible for creating and implementing the data and insights strategy for this unique, 85 year old Swiss family-run brand with a global footprint.  Charged with creating best and ‘next’ practice research frameworks and methods, her goal is to harness technology, leverage knowledge and focus on the metrics that matter in order to improve the effectiveness and efficiency of marketing, innovation and commercial teams. 

Before Ricola, she worked for Mondelez/Kraft/Cadbury, Consumer Knowledge Centre, Kellogg's and IRI.

Tiphany is based in Laufen, Switzerland.