Toni Seijo - Country Manager, Ipsos Connect , Spain

Toni Seijo is currently Country Manager of Ipsos Connect Spain, a consultancy firm specialized in brand & comm market research where he’s managing international projects for large advertisers, media owners and digital platforms.

Previously he was in charge of the brand & media services unit in Kantar Worldpanel and he has worked also as marketer in companies such as Unilever among others.

Toni holds a PhD in Economics from Universitat de Barcelona, a Master of Marketing Management from ESADE Business School and has a Digital Business Executive Program degree from ISDI. He has been Associate Professor of the ESADE Marketing Department for more than 15 years teaching brand management, market research, marketing communications, consumer behavior, pricing, brand dashboard and sales forecasting models among others subjects. He also has been research director of the ESADE Brand Institute (2009-13).

He has been speaker in international events and he has also prepared some brand valuation reports as expert adviser for legal purposes.