CA-CDOC

Charlotte Preut - Head of Measurement & Analytics, Zalando Media Solutions, Germany

Charlotte Preut is heading the Measurement & Analytics team at Zalando Media Solutions. In this role, Charlotte is responsible for managing projects on measuring and improving marketing efficiency across external and Zalando internal clients.

Previous to that, she was in charge of the Marketing Intelligence department at Zalando for more than 7 years, focusing on analytical concepts regarding marketing steering KPIs, attribution logic and efficiency testing.

Charlotte started her career in digital economy at Rocket Internet in 2009.

Additionally, she consults and gives lectures on marketing measurement and steering.

Matthias Oehler - Chief Data Officer, FDJ-Française des jeux, France

Matthias Oehler is Chief Data Officer at La Française des Jeux (French lottery and sports betting company). By working successively in digital startups, big data software editors and digital agencies, Matthias have a strong experience in data management and valorization in a digital context. He’s now in charge of the entire data management activities covering both defensive and offensive perspectives. He owns the Data Governance office and the IA center of expertise.

Dave Myers - COO & Co-Founder, mParticle, USA

Dave Myers is the Co-Founder and Chief Operating Officer of mParticle Inc. Headquartered in NYC, mParticle is the category defining and leading customer data platform (CDP) used by the world’s most valuable consumer brands to connect, protect, and govern customer data across their multiple marketing, analytics, sales, and customer service systems.

Prior to mParticle, Dave led operations for Yahoo!’s $300+ million audience targeting and analytics business. Dave arrived at Yahoo! via Yahoo!’s acquisition of interclick Inc., where as EVP of Operations he served as Company Officer and member of the executive team that scaled the company to a NASDAQ IPO.

Prior to his work with marketing technology and analytics platforms, Dave worked for Microsoft where he planned, developed, and deployed capital markets trading systems, hedge fund analytics systems, and investment research frameworks. Dave graduated from Stanford University and served as an active duty Captain in the US Air Force.

Glen Kushner - Chief Innovation Officer, Converseon, USA

As a senior analytics executive over the last 12 years, Glen has worked extensively with Fortune 100 marketers to implement AI for Digital & business transformation. As a trusted, influential advisor for C-suite leaders, Glen’s expertise is marketing analytics, and ROI measurement.

Glen has worked with clients, such as Walmart, Uber, P&G, Unilever, Mattel, Nestle and Ford. Glen has also implemented strategic initiatives for Digital & Social Analytics, and Cross-Media Measurement working with agencies, such as WPP and Publicis.

Sable Mi - SVP, Head of Research & Insights, NinthDecimal, USA

Sable Mi leads NinthDecimal’s Research and Insights Group, responsible for helping clients identify marketable moments that drive engagement and create actionable insights. By incorporating location data with other online and offline sources across devices, Sable and her team provide a holistic view of today’s mobile-first audience, which informs clients’ planning, activation, measurement and optimization decisions.

As an active advocate for third party measurement and cross-platform ad effectiveness, Sable represents NinthDecimal at various organizations focused on establishing and reinforcing industry standards.

Prior to joining NinthDecimal, Sable led BrightRoll’s agency research team, where she was responsible for new research product development and testing, custom research for strategic accounts, and cross-platform measurement to demonstrate the effectiveness of digital video advertising.

As a seasoned industry veteran, Sable has a deep background in advertising that spans both full service agencies and leading ad-tech/ mar-tech companies. She is a recipient of the 2013 and 2018 IAB Service Excellence Awards, currently serves as Co-Chair of IAB Measurement and Attribution Committee, ARF Cross-Platform Council, as well as Board of Directors of Media Rating Council.

Sable has an M.B.A. from Johns Hopkins University and a M.A. in Mass Communication from Towson University.

Heather Dougherty - Senior Director, Professional Services, Resonate, USA

Heather Dougherty is the Senior Director of Professional Services of Resonate where she consults with clients to drive customer acquisition and retention through segmentation strategies.

She has been measuring the impact of online consumer behavior on commerce and marketing since 1997. Prior to joining Resonate, Heather was with Experian Marketing Services for over 6 years as a Research Director, where she led a team of analysts that leveraged Experian data assets to deliver strategic insights through client engagements, webinars and industry events.

She has presented insights at events and authored papers for ESOMAR Congress, Print and Digital Research Forum, ARF Audience Measurement and Brand Innovators.

Before her time at Experian, Heather also worked at Nielsen and Jupiter Research, covering the online retail and commerce space, including marketing & promotions, merchandising, and personalization.

Emily Chen - Director of Marketing Science and Analytics, Intel, USA

Emily Chen, Director of Marketing Science and Analytics of Intel, leads a group of data scientists embedded in Intel’s Marketing organization to formulate analytics and data science solutions to help Marketing and BU groups make informed business decisions.

Prior to Intel, Emily worked for companies such as HSBC, PayPal, Symantec and built various analytics functions including marketing analytics, business analytics, and risk management. 

Emily graduated from Oregon State University with a Master’s degree in Ag and Resource Economics.

Mihkel Jaatma - CEO, Realeyes, UK

Mihkel Jäätma is the co-founder and CEO of Realeyes - a London-based martech company which uses Emotion AI to help brands such as Coca-Cola, Expedia and Mars to maximise the impact of their video advertising.

The Estonian-born entrepreneur is a pioneer in #emotionAI, helping advertisers measure the effectiveness of their video content at scale by teaching computers to measure consumer emotions and attention levels using webcams.

Mihkel co-founded Realeyes in 2007 while studying at Oxford University and is passionate about improving lives by teaching machines to be emotionally intelligent.

Will Koning, PhD - Chief Data Officer, Insights Division, Kantar, New Zealand

Will Koning leads the Data Science team within Kantar New Zealand and is responsible for big data analytics and data-driven strategy consulting. He is a trusted advisor to the World’s leading companies and government departments, helping deliver improved performance through better understanding of their customers and stakeholders.

Prior to Kantar Insight, Will was Chief Research Officer for Kantar Media Audiences with global responsibility for Hybrid Audience Measurement Solutions, and prior to this a Partner and Head of the London office for a leading boutique strategy consultancy.

His career highlights include:

  • His team being awarded the I-COM Data Creativity Award for Video along with their Dutch client SKO
  • Leading engagements advising a major pharmaceutical company on (data-driven) strategy and tactics for the launch of a new drug in their largest market across multiple indications
  • Making the cover of Nature, the World’s leading scientific journal, for his scientific research.

Will holds a PhD in the mathematical modelling of biological complexity from University College London.

Maziar (Maz) Motahari - Vice President of Data Science & Analytics, Samba TV, USA

Maz is the Vice President of Data Science & Analytics at Samba TV, where he helps build the world's best and most diverse source of TV viewership data, enabling advertiser and TV networks  to measure the effectiveness of their TV commercials, increase audience reach, optimize exposure frequencies, and target people based on their TV viewership habits and history.

He has a wide range of experience solving big data problems in various industries including, TV data (Samba TV), social advertisement (Facebook), payments (PayPal), natural catastrophe risk management (RMS), and technical computing (MathWorks). 

Jennifer Roubaud Smith - VP, Northern Europe & Middle-East, Dataiku, UK

Jennifer Roubaud is the VP, Northern Europe & Middle-East, for Dataiku, a data science software editor enabling companies to build and deliver their own data products more collaboratively and efficiently.

Prior to leading Dataiku’s operations in the UK and Ireland, Jennifer led the international expansion of a division of a FTSE 100 company, after having previously spent several years in Management Consulting, primarily focusing on telecommunications and media companies in the EMEA region. 

Jennifer has an MBA from Columbia Business School as well as an MsC in Management from Ecole de Management de Lyon.

Chandos Quill - SVP/General Manager, ALC, San Juan Capistrano USA

Chandos Quill is the SVP/General Manager of ALC.

Chandos Quill has over 16 years of experience in the marketing services industry.  Most recently, Chandos was part of Acxiom Corporation as Vice President, Global Data and Strategic Partnerships where she was responsible for developing and implementing a global data strategy focused on global client and partnership growth by scaling Acxiom’s global data assets fueling a geographical expansion of products.

Prior to Acxiom, Chandos was at Merkle where she was responsible for building and growing Merkle's data syndication and onboarding capabilities to support the digital marketing ecosystem. While at Merkle, Chandos was also responsible for Operations and Marketing for Merkle's Global Data Solutions which includes managing product development, marketing, and partnerships in all global regions. Prior to Merkle, Chandos worked at Experian in a variety of leadership positions in product development, product management, product marketing, corporate marketing and strategic alliances.

Chandos received her undergraduate degree in Business Administration at Loma Linda University and her M.B.A from The Peter Drucker School of Management at Clarement Graduate School.

Projjol Banerjea - Founder & Chief Product Officer, zeotap, India

Projjol Banerjea is the Founder and Chief Product Officer at zeotap, a global data platform aggregates deterministic high-quality data at scale from unique sources - such as telecom operators - for better audience targeting, insights and identity matching

His prior roles include those as Chief Product Officer at premium network Moboqo, acquired by mobile advertising company Applovin (in turn acquired by private equity firm Orient Hontai Capital for $1.4B), as well as VP Marketing & Business Development at supply side platform Fyber (formerly SponsorPay), acquired by RNTS Media for $190 million.

Projjol earned an MBA at Oxford, where he was a member of the university's lightweight rowing team. He also holds an MS in HCI from Indiana University's School of Informatics, a BA in Computer Science (highest honours, Phi Beta Kappa) from DePauw University, and is an IAPP Certified Information Privacy Technologist (CIPT). He was selected as a member of StartingBloc, an international fellowship of young leaders who share a keen interest in corporate responsibility, cross-sector partnerships and sustainability.

In addition to physical activity, Projjol enjoys food, reading, music and travel, ideally in some combination.

Pedro Cosa - VP Data and Consumer Insights EMEA, Turner EMEA, UK

Pedro Cosa is the VP Data and Consumer Insights EMEA of Turner. He oversees the Turner EMEA insights remit including the implementation of a fully cross-platform business intelligence function to support the company’s aggressive expansion of kids and GE branded destinations across all parts of the digital ecosystem.  He also collaborates closely with the international CNN data insights function to maximise all insights across all of Turner’s brands and consumers.

Additionally, Pedro contributes at a Turner International level to data strategy and data management platform development.

Pedro joined Turner in September 2016 from Channel 4, where he was Deputy Head of Viewer Insights and Analytics. Prior to joining Channel 4 in 2012, Cosa’s career includes nine years at Vodafone, where he was most recently Global Principal of Consumer Insights and Planning. 

He holds a BA (Hons) in Economics and Business Studies from the University of Valencia as well as a number of higher education business qualifications, most recently a Masters in Business Administration from Henley Management College, UK.

Hong Jin - Chief Science Officer, Analytic Partners, USA

Hong Jin is the Chief Science Officer of Analytic Partners, where he oversees global Research & Development initiatives including Advanced Analytics, Methodology and Software Development.

Hong has more than 20 years of experience in marketing analytics solution design and deployment, including marketing mix modeling, multi-touch attribution, CRM analytics, predictive modeling, optimization, etc.

Prior to Analytic Partners, Hong held various leadership positions in both corporate and consulting environments across multiple industries.

Hong has a Bachelor degree in International Economics and a Master degree of Project Evaluation from Nankai University in Tianjin, China, a Master degree of Economics from Rutgers University and a Ph.D. degree in Transportation Planning and Optimization from Massachusetts Institute of Technology.

Christina Flint - Sr. Media Analyst, Intel Corporation, USA

Christina Flint is the Senior Media Analyst at Intel Corporation.

Christina’s background in media strategy and planning brings an insightful perspective to the world of media analytics and measurement. In her current role overseeing paid digital media analytics at Intel, she manages media measurement across digital channels.

Prior to joining Intel, Christina led the Decisions Sciences discipline at UM overseeing analytics on a wide array of industries and clients including Microsoft, Sony, USPS, CVS, Hotwire and Charles Schwab. 

She is experienced in data management, measurement and research, audience strategy, data visualization and BI solutions and is passionate about advancing best practices in the field.  

Christina received her degree in public relations from the Edward R. Murrow College of Communication at Washington State University (GO COUGS!) and a master in advertising from the S.I. Newhouse School of Public Communications at Syracuse University. 

She lives in the San Francisco Bay Area with her husband and two girls.