Data-Storytelling-Council

Stefano Vegnaduzzo - Senior Vice President, Data Science, Integral Ad Science, USA

Stefano Vegnaduzzo is a Senior Vice President of Data Science at Integral Ad Science, where he oversees all global data products for brand safety, fraud detection, viewability, and incremental analytics that give global brands meaningful insights into the quality of their advertising campaigns.

His expertise includes natural language processing, information retrieval, conversational agents, and advertising technology. He has built his career on the ability to strike the right balance between strategic and operational data science and successfully integrating pragmatic AI/ML solutions into enterprise systems. He is equally focused on delivering business outcomes and on building the foundation of trust, collaboration and executive support that enable the success of AI/ML deployments.

Stefano holds a Ph.D. from the University of California, Los Angeles.


Sophie Desroseaux - Global Chief Marketing Officer, Ekimetrics, France

Sophie Desroseaux joined Ekimetrics in April 2017, to set up the marketing department. She is now in charge of Strategic marketing, Branding, Digital, Demand Generation and Communication.

She started her career in the banking sector, after which she joined Getty Images where, in the course of 14 years, she held various positions in sales and marketing, before being appointed to Marketing Director for France and Benelux, and then Head of Branding and Content Strategy for Europe. Following this experience, she has been Group Marketing Director of Linkeo, a European leader in digital marketing for SME.

Sophie graduated with a Master's degree in Economics and Marketing from the Sorbonne.

David Lloyd - Head of Data & Insight, Wunderman Thompson Data, UK

David Lloyd is the Head of Data & Insight at Wunderman Thompson UK, leading the data practice and is responsible for Data Strategy, Digital Performance, Analytics and Data Science. He plays a key role in delivering business growth to Wunderman Thompson’s clients through end-to-end data insight driven solutions; unifying data, customer and market insight, through to targeting, personalisation, measurement and optimisation.

David’s experience traverses many industry verticals in customer engagement and digital, working with British Airways, Nissan, Hiscox Insurance, Sony, Shell, Samsung, Coca Cola and BT amongst others.

Su Kelsay - VP, Consumer Intelligence, Audience and Campaign Operations, Warner Bros., USA

Su Kelsay serves as the VP, Consumer Intelligence for the Warner Bros. Data Intelligence Group where she is responsible for audience activation and campaign operations for the studio.  In this role, she oversees adtech and martech operations, managing data partnerships, data collection, programmatic and addressable media buying, CRM, marketing analytics and measurement.

Prior to Warner Bros, she worked as a management consultant at McKinsey and Company where she served various Fortune 500 companies and led numerous client engagement teams in the areas of strategy, growth, and operations.  She also spent years driving marketing strategy and operations in the banking industry at CapitalOne and at the startup incubator Idealab.

Su earned her Bachelor of Business Degree in Marketing and Communications from Emory University.   Su has been a frequent speaker and panelist at a variety of adtech and marketing industry events and currently lives in Los Angeles, California.

Jared Rodecker - VP, Advanced Analytic Solutions, RAPP, USA

With 15 years’ experience in mining data and building machine learning algorithms with focus on verticals impacted by government regulation, Jared brings a technical rigor and a keen interest in customer privacy and data security to his work at RAPP.

Jared is focused on making data science more accessible to the agency by building model-driven apps that non-technical colleagues can leverage in their daily work. Also, he has a particular interest in model transparency and explainability for those critical business cases common to compliance-focused Financial Services and Insurance clients where a black box model will not suffice.

Glen Kushner - Chief Innovation Officer, Converseon, USA

As a senior analytics executive over the last 12 years, Glen has worked extensively with Fortune 100 marketers to implement AI for Digital & business transformation. As a trusted, influential advisor for C-suite leaders, Glen’s expertise is marketing analytics, and ROI measurement.

Glen has worked with clients, such as Walmart, Uber, P&G, Unilever, Mattel, Nestle and Ford. Glen has also implemented strategic initiatives for Digital & Social Analytics, and Cross-Media Measurement working with agencies, such as WPP and Publicis.

Sam Knowles - Founder & MD, Insight Agents & Author of the 2018 book Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data, UK

Sam Knowles is Founder & MD of corporate and brand storytelling consultancy, Insight Agents. He combines long and varied agency experience with a planner’s facility for turning relevant data into narratives that resonate and campaigns that deliver. At Insight Agents, Sam helps companies to craft the most compelling, data-driven stories in their sector. He divides his time between consultancy, writing, and training.

In 2018, Routledge published Sam’s book Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data to critical acclaim. It will be followed in 2020 by a sequel: How To Be Insightful, also from Routledge. Sam is an experienced and sought-after keynote and conference speaker. He is also the co-founder and regular co-host of the Small Data Forum Podcast, a sideways look at the uses and abuses of data big and small in business, politics, and public life.

Sable Mi - SVP, Head of Research & Insights, NinthDecimal, USA

Sable Mi leads NinthDecimal’s Research and Insights Group, responsible for helping clients identify marketable moments that drive engagement and create actionable insights. By incorporating location data with other online and offline sources across devices, Sable and her team provide a holistic view of today’s mobile-first audience, which informs clients’ planning, activation, measurement and optimization decisions.

As an active advocate for third party measurement and cross-platform ad effectiveness, Sable represents NinthDecimal at various organizations focused on establishing and reinforcing industry standards.

Prior to joining NinthDecimal, Sable led BrightRoll’s agency research team, where she was responsible for new research product development and testing, custom research for strategic accounts, and cross-platform measurement to demonstrate the effectiveness of digital video advertising.

As a seasoned industry veteran, Sable has a deep background in advertising that spans both full service agencies and leading ad-tech/ mar-tech companies. She is a recipient of the 2013 and 2018 IAB Service Excellence Awards, currently serves as Co-Chair of IAB Measurement and Attribution Committee, ARF Cross-Platform Council, as well as Board of Directors of Media Rating Council.

Sable has an M.B.A. from Johns Hopkins University and a M.A. in Mass Communication from Towson University.

Karen Caulfield - GVP, Global Data Products at Acxiom, USA

Karen leads Acxiom’s global data product division with responsibility for data product strategy and the expansion of Acxiom’s data capabilities across global markets and across the digital ecosystem.

Karen’s expertise lies in the design, development, and implementation of customer targeting and engagement strategies. Karen has deep experience across all aspects of the data ecosystem and is an expert on the nuances and complexities of the global data landscape.

Before joining Acxiom Karen was Vice President of Global Data Solutions at Merkle where she focused on expanding Merkle’s data solutions into new global markets as well as working with clients to expand their CRM strategies across geographies. Prior to that, she held multiple roles in Europe and the Americas with ICLP - the global loyalty agency - gaining significant on-the-ground experience across EMEA, Latin America, Asia Pacific, and North America.

Marc Fanelli - General Manager, Impact, USA

Marc Fanelli is the General Manager of Impact, a marketing technology platform company that brings together a set of disruptive technologies designed to measure, manage, and optimize partner marketing investments. Marketing leaders roll out the full Impact Platform across their organization to manage their partnership workflows and harness data for insights, optimization and decision-making. Marc leads Impact’s verification, measurement and insights businesses which include ad fraud detection and prevention, multi-touch attribution solutions and customer insights.

Previously, Marc served as group Vice President for global data and analytics for Acxiom Corporation. In this role he was responsible for leading the company’s efforts to expand its global data business to more than 45 countries and supporting expansion plans for Acxiom’s Audience Solutions suite – stabilizing and growing the core data and consumer recognition solutions, adapting Acxiom’s data products to the digital world and real-time application, and helping the company become an industry leader in the data-as-a-service sector.

Before joining Acxiom in October 2016, Marc served as the General Manager for the Global Solutions Group at Merkle, leading all aspects in the creation and distribution for the company’s global data product business as well as migrating its CRM best practices to foreign markets. He previously served as Vice President for Merkle’s Data Solutions Group. Prior to joining Merkle, Marc served in several roles at Experian Marketing Services, most recent as Senior Vice President of Experian Decision Sciences.

Marc earned a Master’s degree in Statistics and Bachelor’s degrees in Mathematics and Geography from Montclair State University in his home state of New Jersey, where he lives with his wife and two children.

Yannis Kotziagkiaouridis - Global Chief Analytics Officer, Wunderman Thomspon Data, USA

Yannis Kotziagkiaouridis is the Global Chief Analytics Officer at Wunderman, a leading global digital agency. He has based his 20-year career on the fundamental principle that data can help brands build stronger relationships with people. As Wunderman’s Global Chief Analytics Officer, he uses this belief to enable brands to behave and communicate like humans—through listening, learning and understanding, earning trust and cultivating relationships.

Prior to joining Wunderman, Yannis was Vice President of CRM Analytics and Strategy at Merkle, Inc. His vertical industry experience includes insurance, healthcare, financial services, retail banking, and B2B. Before joining Merkle, he was Vice President of Analytics Strategy at TPG Direct, part of Omnicom Group.

Yannis holds a Business Economics degree from Aristotle University in Thessaloniki, Greece, an MBA from the University of New Haven, and a Post-Master’s in Quantitative Analysis from Drexel University.

Yannis currently lives in diverse and cosmopolitan Dallas with his partner Paul, their two boys Luka and Niko and their cocker spaniel named Kong. When he is not traveling around the world connecting talent and evangelizing driving empathy with data, he spends time mentoring entrepreneurs in the fields of A.I. and Big Data.

Brian Golbere - SVP Technology, TV Solutions Group, IPONWEB, USA

Brian Golbere is the SVP Technology, TV Solutions Group at IPONWEB in North America. He works with the business development, technology and client services teams to develop strategic customer relationships, establish the architectural design, strategies and deployment plans from pre-sales qualification to post sales delivery.

He has established a proven record leading the build and deployment of large-scale, high volume computational advertising, machine learning, search and personalization platforms. Having worked with a range of companies, from early stage startups to the Fortune 100 and as an entrepreneur himself, Brian has a wealth of practical experience in growing a business and understanding the challenges faced in bringing a product to market.

Brian holds patents related to concept identification, data mining, search and managing unstructured data.

Pedro Silva - President, IFABC / IVC, Brasil

Pedro Silva - President,  IFABC / IVC, Brasil

Pedro Martins da Silva was appointed CEO of IVC (ABC in Brazil) in 2010. IVC, founded in 1961, audits circulation of newspapers and magazines and internet web-analytics. IVC is one of the founders of IFABC, The International Federation of Audit Bureaux of Certification.

In November 2014, Pedro was elected President of IFABC for the biennium 2014-2016. He is the first Brazilian to assume this position in 52 years of the organization that brings together the media audit bureaux in 38 countries.

Pedro holds a degree in Aeronautical Engineering (1984) as well as an MBA (1989). He joined P&G in 1990 where he worked in Manufacturing, Logistics, Human Resources and Marketing before becoming External Relations Director for Brazil in 2001. His last position at P&G Brazil included responsibilities for Media, Corporate Affairs and Consumer Relations. He represented P&G at Industry Associations including a Board position at the Brazilian Advertiser Association.

Michael Kaushansky - President Havas Helia & Chief Data Officer North America, Havas, USA

Michael Kaushansky serves as the President Helia for Havas & Chief Data Officer, North America. In this role he has a direct oversight and responsibility for the agency’s direct marketing, data and technology, and is responsible for managing and advancing Helia – Havas Direct Marketing / Loyalty / CRM agency focused on managing, extracting insights, and activating consumer data on behalf of its clients through direct channels.

Michael sets the agency’s overall approach to connecting brands with consumers through better data and content. Michael helps define the data capabilities that are a bedrock of Havas’ overall delivery to clients and provides insight into the continued evaluation of the company's suite of marketing effectiveness products.

Michael has been involved in the field of data, analytics and direct marketing for nearly two decades with a strong focus on consumer insights, media effectiveness, marketing modeling and digital analysis. Highlights include the development of media mix models, implementation of digital attribution, deployment for full-funnel optimization processes and a specialized visualization dashboard to enable immediate and meaningful sharing of results for clients including: AutoZone, Choice Hotels, Liberty Mutual, NFL, Sears/Kmart and Dish Network.

Michael held roles of increasing responsibility at Publicis, GE, Target and GSK. Most recently, Michael led all marketing analytics at Ogilvy where his work spanned several leading global brand advertisers including UPS, IBM, Nestle, Cisco and SAP.

Michael holds a Bachelor’s degree in Mathematics and a Master’s of Science degree in Applied Mathematics & Operations Research from Creighton University. Currently, he is an advisor to Rutgers University’s Big Data graduate programme. Michael makes his home in New York City with his family and two daughters.