New-York-Advisory-Board

Charlie Sung Shin - Vice President of Strategy & Analytics, Major League Soccer, USA

Charlie Shin is an experienced sports executive with more than 20 years of experience in customer strategy and marketing. He joined Major League Soccer in 2006 and currently serves as VP of Strategy & Analytics. In this role, he oversees the Enterprise data strategy and supports the development of league-wide strategic business and analytic initiatives.

Prior to joining MLS, Charlie was a senior business consultant at IBM Business Consulting Services and PwC Consulting for more than six years. He managed various projects involving customer strategy, go-to-market strategy, business analytics, customer segmentation and new business model development. In addition to his role with MLS, he serves as an adjunct professor at New York University’s graduate program for integrated marketing.

Charlie holds a BA in business administration from Yonsei University (’97) and an MS in sports business from New York University (’07).

Adam Rodgers - Managing Director, North America, Ekimetrics, USA

Adam Rodgers is the Managing Director, US for Ekimetrics, where he oversees all North America operations and has a seat on the global leadership team. Adam leads a team of dual-profile consultants to deliver customized and integrated data science solutions to some of the largest brands in automotive, beauty, retail, financial services, and other industries. He believes that improved decision-making comes not just from tools and data, but from strategic organizational change and a focus on adoption.

Prior to Ekimetrics, Adam was an early team member at MarketShare/Neustar, where he led engagements for the firm’s largest clients and helped build their optimization software. And before starting his analytics adventure, Adam built a foundation in marketing by working in quantitative brand research and acting as a brand manager in the video game industry.

Adam holds an MBA from UCLA Anderson and a Bachelor’s Degree in Physics from Carleton College. He lives in Maplewood, NJ with his wife and two daughters, and misses almost everything about Los Angeles (especially year-round grilling).

Karlene E. O'Hara - SVP, Product Management, IPG Mediabrands, USA

Karlene E. O’Hara is SVP, Product Management at IPG Mediabrands. She provides product leadership and strategic direction for global data-driven solutions, including data partnerships and governance.

Before joining Mediabrands, Karlene served as Director of Product Management at eXelate. Previously, she was Director of Product at Annalect, a division of Omnicom Group. Karlene also worked at American Express in digital marketing and product management roles. She has a strong track record and proven experience in end-to-end product life cycle management, overarching strategy and product vision.

She holds a Bachelor of Arts from the University of Pennsylvania and received her Master of Business Administration (MBA) from Georgetown University.

Anas Ghazi - Growth Officer, Kantar, USA

Anas Ghazi oversees growth and strategic alliances for Kantar, with a focus on North America. Mr. Ghazi’s foray into WPP began with the Company’s multidisciplinary data business The Data Alliance as CEO responsible for driving global data partnerships, marketing, data strategy, business development, and product management. With a human understanding of global cultures and business practices coupled with an innate penchant for collaboration, Anas has scaled businesses across North America, Europe, South Africa, India and Indonesia while developing data collaborations touching all aspects of the advertising lifecycle with over twenty partners including Facebook, Spotify, Twitter and Crossix.

Prior to joining WPP, Anas spent eight years in financial services at TransUnion motivating a team of marketing technologists to develop predictive financial models for B2B and B2C acquisition and retention campaigns and at American Express where he developed the Digital Roadmap for the Risk Information Management Division within the Consumer Card Services Group.

Anas has a Master of Science in Communication from Northwestern University, a Master of Science in Management Information Systems from Northern Illinois University and a Project Management Certification from DePaul University.

Gayle Fuguitt - Chief of Customer Insight and Innovation, Foursquare, USA

Gayle Fuguitt joined Foursquare as their Chief of Customer Insight and Innovation in 2016, after being CEO and president of the Advertising Research Foundation.

She reinvented the ARF platform with such initiatives as “How Advertising Works Today,” geared toward driving advertising, marketing, ad tech, and solution-provider leaders to build brands and create meaningful, measurable sales growth.

Prior to her role at the ARF, Gayle’s 32-year career at General Mills included overseeing global consumer marketing insights and analytics. She led the company’s investment of over $70 million in venture capital into Internet research in 1998, social media research in the early 2000s, and mobile research from 2010 on.

In 2014 Gayle was inducted into the Market Research Council Hall of Fame. She served on the board and executive committee of the ARF from 2005 to 2012.

She holds a B.A. in economics and a B.S. in industrial relations from the University of North Carolina at Chapel Hill. She earned her M.B.A. at the University of Wisconsin in Madison, where she was a founding member of and board chair for the A.C. Nielsen Center for Marketing Research.

Guillermo 'Memo' Abud - VP Business Development, US Hispanic, LATAM & Spain, OpenSlate, USA

Guillermo Abud is a global marketing and digital media executive with great experience in all things digital, social media, data & programmatic, helping companies drive business transformation and growth. Memo has succeeded in working internationally in the United States, Latin America, and Europe in roles such as management, sales and digital media.

Today, Memo is VP Business Development, US Hispanic, LATAM & Spain having the main objective to drive the company’s business growth through strategic partnerships with top agencies and advertisers in the Spanish language markets.

Previously, he worked at Vix as Head of Global Partnerships and Programmatic. Before that, and for over 9 years, he worked at Publicis Media and for the last 5 years in the company he was Vice President, Digital Director and Head of Programmatic, working on multicultural clients. Prior, he worked at SMG Latin America, TV Azteca, Cyclelogic Mobile Solucions, IFX Networks Mexico & Tutopia.com.

Joey (Huaxin) You, PhD - Associate Director of Communications Advanced Analytics, Bristol-Myers Squibb, USA

Joey You is currently Associate Director of Communications Advanced Analytics at Bristol-Myers Squibb.

Prior to joining the client side, he was Group Director of Advanced Analytics at Initiative. Before Initiative, he was Director of Video Analysis and Senior Partner of Xaxis/GroupM Group.

Prior to joining GroupM, he was Vice President of Quantitative Analysis at Nielsen for four years, focusing on media and data integration research.

Joey has extensive experience on marketing mix modelling, commercial data science, digital, programmatic, TV and outdoor media analytics and product development.

He has also held various positions at Liberty Mutual Insurance Group, Hilton Grand Vacations Club, University of New Hampshire and University of Central Florida.

Joey received his Master and PhD in Statistics from the University of California, Santa Barbara, in 1999 and 2002 respectively.

Corey Panno - President, Telmar Group, USA

Corey Panno is President of Telmar Group Inc, a worldwide and leading advertising technology provider.

Corey joined Telmar in 1989 and has held various senior management positions in Account Services, Product Quality, Product Development, and Infrastructure & Technology Management.

As part of Telmar’s R&D team, he inspired and led key product and platform developments and in 2010 was appointed President of Telmar US and Canadian entities. Under his leadership as President of North America, the US experienced significant revenue growth.

While maintaining lead over the Americas, Corey was made President Telmar Worldwide in 2012, responsible for Telmar operations on four continents.

Under his leadership with a team of regional managers, Corey has unified the company’s operations, expanded global markets, and increased the company’s roster of clients with top global advertising agencies.

Prior to joining Telmar, Corey held senior media planning positions with J Walter Thompson and Bristol-Myers Squibb.

Rick Bruner - CEO/Co-founder, Central Control, USA

Rick Bruner, Vice Chair of I-COM for the US, is an internationally recognized expert in the field of advertising and how to measure its impact.

Over the past dozen years, he has managed teams of researchers and data scientists studying that subject at DoubleClick, Google, Marketing Evolution and Viant. He is a long-time champion of using randomized controlled trials for measuring advertising effect.

Rick is also the founder and moderator of the influential Research Wonks networking community for marketing scientists.

A former reporter for Ad Age, at the dawn of internet advertising in San Francisco, he has co-authored two books ("Net Results: Web Marketing that Works" and "Net Results.2: Best Practices for Web Marketing"), served as Co-Chair of the IAB Research Committee, and shared in winning a David Ogilvy from the Advertising Research Foundation, among other accomplishments.

He lives in Brooklyn with his wife and son, where he bakes a mean sourdough and plays ukulele with gusto. 

Kasper Skou - CEO, Co-Founder, Semasio, Germany

Kasper Skou began his career as a Management Consultant before joining the semantic search engine company Speed of Mind as CEO.

After earning his MBA at INSEAD, he joined European behavioral targeting company Wunderloop as Chief Product Officer.

In 2010, Kasper founded Semasio with former Speed of Mind colleague Thomas Rask Thomsen. Together they leveraged their shared experience to create a new paradigm in data-driven marketing: semantic behavioral targeting.

Heather Dougherty - Senior Director, Professional Services, Resonate, USA

Heather Dougherty is the Senior Director of Professional Services of Resonate where she consults with clients to drive customer acquisition and retention through segmentation strategies.

She has been measuring the impact of online consumer behavior on commerce and marketing since 1997. Prior to joining Resonate, Heather was with Experian Marketing Services for over 6 years as a Research Director, where she led a team of analysts that leveraged Experian data assets to deliver strategic insights through client engagements, webinars and industry events. 

She has presented insights at events and authored papers for ESOMAR Congress, Print and Digital Research Forum, ARF Audience Measurement and Brand Innovators.

Before her time at Experian, Heather also worked at Nielsen and Jupiter Research, covering the online retail and commerce space, including marketing & promotions, merchandising, and personalization.

Aden Zaman - SVP Strategy and Business Development, Samba TV, USA

Aden Zaman is the Senior Vice President of Strategy and Business Development at Samba TV, overseeing the company's corporate strategy and enterprise partnerships. 

Prior to joining Samba TV in 2011, Aden spent nearly a decade as an investment banker advising technology, media and telecom clients such as Microsoft, Electronic Arts and Charter Communications on strategic financings, mergers and acquisitions and corporate restructuring. 

Joseph Meehan - General Manager, North America, IPONWEB, USA

As General Manager of North America for IPONWEB, Joseph Meehan oversees all commercial activities within the region which is focused on delivering sophisticated, highly-customizable media trading solutions for brands, agencies, media owners, and intermediaries via IPONWEB’s proprietary u-Platform technology.

Joseph has spent his career delivering marketing solutions and programs for some of the most innovative data driven brands in the world, including: AT&T, Comcast, Verizon, Dish, Samsung, American Express, Citibank, Capital One, GEICO, USAA, Kraft, Nestle, J&J, The Home Depot, Motorola, FedEx.

Prior to IPONWEB, Joseph led Media Services at Merkle, where he helped build out the digital media practice which grew into several hundred million dollars of media investment based on a data driven value proposition.

Daniel Heer - CEO & Co-Founder, zeotap, Germany

Daniel Heer is the CEO & Founder of zeotap and a driven and visionary entrepreneur who believes in the power of deterministic data at scale. 

At zeotap, Daniel has managed to do what no one thought possible. Within four years, he won ten major telecom operators and other large enterprises as data partners and built the first global mobile-first deterministic identity graph - which earned a US patent in 2018. Based on best-in-class data security and privacy, the company has additionally earned in 9 certifications including GDPR & ISO 27001. He has also raised over $20 million for the Berlin-based company from renowned investors across the US, Asia and Europe. Zeotap today offers an end2end solution to onboard, understand and activate 1st party customer data across the globe, and is helping over half of the top 100 brand advertisers in the world such as Unilever, P&G, McDonald's & Mercedes-Benz.

Before zeotap, Daniel headed Strategic Partnerships at AppLift and worked for the Executive Board of Vodafone in Germany, where he learned to value the potential of great data at scale. 

Ashwin Desikan - Associate Director, Insights and Analytics, Spotify, USA

Ashwin Desikan is a multidisciplinary data evangelist with more than 15 years of experience in data analysis and a published record of technical expertise. Ashwin has a driving passion for the application of data when solving complex media, scientific, and governmental challenges.

His love for data and data science has allowed him the privilege of working in a variety of data-driven roles on two continents. He’s currently working as Associate Director, Insights and Analytics for Spotify.

Most recently he was Director, Marketing Science for Annalect EMEA., and served as Business Intelligence Director and a Product Manager for several adtech startups (Adform, The Exchange Lab and VisualDNA) focused on data strategy. 

Previously, he has worked as a bioinformatics scientist at Illumina, developing and analysing the company's key secondary sequencing analysis software packages in both the US and the UK.  

Ashwin received his MA in Computational Biology at Washington University in St. Louis, and received his BSC from the University of Pennsylvania in Bioengineering/Mathematics. 

Maggie Merklin - EVP, Analytic Partners, USA

Maggie Merklin is the Executive Vice President of Analytic Partners. 

She leads Analytic Partners Global Client Engagement team, being responsible for client delivery excellence and creating long-term client partnerships. Maggie plays a key role in enhancing Analytic Partners’ offerings with a focus on bringing new solutions and innovations to address evolving data, marketplace and business challenges. Maggie puts emphasis on bringing value to the analytics delivery process and driving change management so client organizations can make the most effective use of AP deliverables.

Her industry experience spans Consumer Goods, Financial Services, Hospitality, Retail, Pharmaceutical, and Automotive.

Nancy Smith - President and CEO, Analytic Partners, USA

Nancy Smith is the President and CEO of Analytic Partners, the world's premier independent, global marketing analytics consultancy. Headquartered in New York City, Nancy leads a global team dedicated to turning data into expertise to drive competitive advantage and bottom-line results for large brands around the world. 

Before founding Analytic Partners, in 2000, Nancy worked at ASI (now, Ipsos ASI) and Clairol (now, P&G) where she managed marketing insights projects, teams, and vendors.

Nancy has an MBA degree from the University at Buffalo School of Management where she focused on econometrics, marketing, and international business.

Steve Latham - Global Head of Analytics, Flashtalking, USA

Steve Latham is the Global Head of Analytics at Flashtalking.
 
For 15 years, Steve has been a thought leader and expert practitioner in planning, executing and measuring digital media campaigns. After selling his digital media agency in 2010, Steve launched Encore Media Metrics to pioneer a new category for attribution and advanced analytics.  Encore was acquired by Flashtalking in 2015 and now provides data-driven insights for leading brands and agencies around the globe.  In his current role, Steve oversees product, sales, marketing and account services for Flashtalking’s analytics group.
 
Since 2010, Steve and his team have helped 100+ brands and agencies measure and optimize digital media.  Encore’s insights have saved clients millions in wasted spend while generating significant improvements in ROI.  Steve is a contributing author and industry speaker on all things ad-tech with an MBA from Harvard and a prior background in software, consulting and finance.

T.S. Kelly - SVP, Research, Alphonso, USA

T.S. Kelly is SVP, Research at Alphonso, a TV Data Company.

A 20-year veteran in media and market research industry, T.S. led his own market research team at The Media Strategist, was the Global Head of Research & Insight at Havas and held senior level positions at Quantcast, Doner, Nielsen and iHeart Media.

T.S. is fully versed in all aspects of business development, data strategy and insights-driven MARCOM.

Considered a thought leader and an accomplished speaker on related media and marketing topics, T.S. has appeared on CNN, TechTV, CNET, BBC News, CBS MarketWatch, HuffPost LIVE and quoted in the national press and industry trades including The New York Times, The Wall Street Journal, Advertising Age, and AdWeek. He has also spoken at major industry conferences such as Ad:Tech, NAB, ARF, IAB, CES, iMedia, E3, Kagan, Digital Hollywood and many other media and advertising-related conferences and events.