Marc Kiven - Founder, Signal, USA

As the Founder of Signal, Marc Kiven brings a wealth of digital marketing domain expertise from senior executive roles at aQuantive (Avenue A | Razorfish and Atlas), Right Media and Centro.

Marc served as COO and EVP of Global Expansion at Centro. He serves as a director on the Signal board, and he is an active participant in the IAB, OMMA, DMA and TechWeek. 

Laura Chaibi - Digital Insights and Strategy Advisor, LauraChaibi.com, UAE

Laura Chaibi has over 15 years of digital media experience and is Digital Insights and Strategy Advisor of LauraChaibi.com.

Previously she was Head of Market Intelligence and Syndicate Digital Data of MBC, in Dubai, UAE and worked internationally for Yahoo, France Telecom (Orange), the BBC, and AOL UK.

In 2014, she was chosen for a prestigious award as one of the ‘women of tomorrow’ to watch in media. Judges included ‘women of today’ business leaders: Nicola Mendelsohn, EMEA Facebook Vice President, and Karen Blackett, OBE and Mediacom CEO.

She has spent over a decade on digital media measurement, measuring the first live streaming TV show the BBC aired on mobile in 2005 and has worked on 360 degree cross media measurement for just as long. She has been involved with I-COM since its first event in 2005. Her first patent invention application with the US and International patents and trademark office was filed in 2012 called ‘digital memories for advertising.

Kazu Kanazawa - Strategic Fellow, Netyear Group, Japan

Kazu Kanazawa - Strategic Fellow, Netyear Group, Japan

Kazu Kanazawa is Division Leader of the Analysis & Optimization Division at Netyear Group Corporation, Japan. He is responsible for managing the business development of professional services for data analytics, measurement, execution service, and marketing technologies.

Kazu started his career in Digital Marketing in 1998 as a strategic planner and project manager for front-edge projects of major companies in Japan. There, he was involved in mobile, rich media communication, business process architecture, marketing automation, data analytics, and eventually came around to executing Data Oriented Marketing (DOA).

Since 2013, he started building-up a practice model for DOA with some clients.

Jonathan Sweeney - Senior Manager, Principal Digital Consultant, Gain Theory, UK

Jonathan Sweeney is Senior Manager and Principal Digital Consultant of Gain Theory, helping to lead growth into new digital focused products. He is responsible for new analytics around digital media, specifically the implementation and development of Gain Theory’s Attribution solution to help clients understand the true role of all their digital media throughout the consumer path.

Prior to Gain Theory, Jonathan worked at Starcom Mediavest Group in the UK developing their digital marketing analytics, data and reporting offering. He also has an in-depth knowledge of digital direct marketing practices having previously held a position within the Performance Digital team at SMG, working with clients across Financial and Travel verticals.

Jonathan lives just South of London with his wife and when he isn’t analysing data he has a passion for experiencing new types of food and drink and a keen interest in world cinema and animation.

Jessie Kernan - Interim CEO-Single Grain & Interim CMO, ShopO, Outside Wave, USA

Jessie Kernan is Interim CEO-Single Grain & Interim CMO, ShopO, Outside Wave.

Previously, as Global Chief Marketing Sciences Officer, Jessie oversaw the strategic value proposition for RAPP across the US network of offices, and was responsible for organisational structure, talent, method, innovation and the resulting strategic product for clients.

Her strength is designing data-rich strategies and experiences that drive business success, and conceiving associated new measurement methodologies to yield new knowledge.

Over her career, she has had the privilege of leading data-driven CRM, digital and social media strategies for many Fortune 500 and esteemed brands including Mercedes-Benz, Toyota, Mattel, Time Warner Cable, Johnson & Johnson, and Bank of America.

When not working, you will find her on the beach volleyball court, or in some remote destination satiating her cultural curiosity and wanderlust.

Ioana Badea - Director, Strategic Pathfinding, Facebook, USA

Ioana Badea is Director of Strategic Pathfinding at Facebook.

Previously she led the Global Insights & Analytics team at Intel, acting as a partner to Intel’s strategy office, global marketing, and business units. The charter of her team was to provide vital support for market insight and strategic foresight as a foundation to build brand relevance and accelerate Intel’s growth. Her team advocated the voice of the market throughout the product development life cycle, including various initiatives to detect global market trends, understand end-user needs, monitor changes in people attitudes and behaviours, and turning the learning into actionable recommendations.

In her 16 years with Intel, Ioana has acted as a champion of market-driven insights to inform strategic business decisions in marketing, long lead technology and specific form factor innovation. Prior to joining Intel, she held a variety of market research roles on the client and supplier side. 

Ioana holds a Nuclear Energy Engineering degree from the Polytechnic University of Bucharest, Romania. In her spare time, she enjoys the ongoing study and practice of dance, yoga, and painting.

Guy Hearn - Chief Product Officer, Omnicom Media Group, Singapore

Guy Hearn is Chief Product Officer of Omnicom Media Group.

An industry veteran, Guy has more than two decades of professional research experience – mainly in the FMCG, Finance, Travel and Leisure and Retail contexts. He specialises in motivational, stakeholder, shopping and ethnographic research as well as qualitative research in general.

Guy joined the Omnicom Media Group from TNS Singapore and Hong Kong where he was Director, Client Service & Insights, and was responsible for managing strategic accounts such as Procter & Gamble, Visa and Diageo as well as developing new business and managing the professional development program.

Gerlinde Krause - Director CRM, Hubert Burda Media, Germany

Gerlinde Krause is the Director of Consumer Relationship Management at Hubert Burda Media’s Magazine Holding. She is responsible for the overall consumer strategy and implementation of the company’s CRM technology systems.

Prior to taking this position, Gerlinde was responsible for the subscribers of Burda News. She provides extensive experience with direct, database and online marketing and has worked for large international companies for more than 20 years.

She built up the end user business for Microsoft Austria. Also, she was responsible for content marketing and the implementation of IVW at CompuServe, launched Germany`s largest customer loyalty program (Payback) and supported the implementation of AGOF at T-Online. For Deutsche Telekom, she implemented permission and online marketing as well as targeted product, content and advertising offers on their website. With paysafecard, Gerlinde planned and executed their worldwide marketing strategy throughout more than 30 countries and has launched the product in Brasil and the U.S.

George Pappachen - Adjunct Professor, NYU Stern School of Business, USA

George Pappachen currently teaches at NYU Stern School of Business about digital technologies, data analytics, and managing digital platforms. George is a Senior Executive serving as Director and related board assignments at leading firms including BiScience, a digital media intelligence platform with a focus on programmatic advertising, and 0ptimus, an international data analytics firm with expertise in predicting consumer behavior. 

Previously, George was Executive Vice President of Strategy & Corporate Development at Research Now. Before that, George had P&L responsibilities for a global unit of Kantar which is a division of WPP, the world’s leading communication agency group, with 200,000 employees globally covering 112 countries.

In earlier roles, George was co-Founder and Strategy Director at WPP’s Data Alliance, while also serving as Kantar’s Chief Privacy Officer. George has held various senior leadership posts over the course of his career at WPP, including leading WPP’s research collaboration with Google and working with the group’s top revenue clients. Prior to that, he guided Dynamic Logic’s emerging media solutions division and launched its flagship mobile product, procuring launch clients and initial sales bookings.

George started his career as a lawyer, practicing corporate and media law at leading firms based in New York City. He transitioned from law to business representing start-ups in practice group formations and strategic transactions. George routinely contributes to industry platforms and serves on several industry committees and advisory boards. 

He is a graduate of the University of Florida and holds a Juris Doctorate from St. John’s University.

Michael Schoen - VP, Marketing Solutions, Neustar, USA

Michael Schoen is the VP Product Management at Neustar, developing and perfecting an integrated platform that enables companies to win in the connected age. Michael oversees the end-to-end system of identity that gives marketers a complete, real-time portrait of their customers and prospects based on accurate data, enabling a personalized dialogue across all marketing channels.  His leadership has been instrumental in architecting the industry’s most authoritative and real-time marketing platform, built on trusted identity across people, places, and things.

Prior to joining Neustar in 2014, Michael was the EVP, Product at Cadreon, IPG’s cross-channel audience measurement, management and buying platform. Michael was responsible for driving the product strategy, development, and technology partnerships that enabled Cadreon’s offerings across all addressable media.

Prior to joining Cadreon, Michael was General Manager, Advertising Platforms and VP, Product & Technology at LookSmart, where he was responsible for building out a paid search platform and publisher syndication business.

Michael holds an AB in Computer Science from Harvard College and an MBA from UCLA.