featured-attendees-2016

Nikki Mendonca - Global President, Intelligent Marketing Operations, Accenture, USA

As President of Intelligent Marketing Operations at Accenture, Nikki Mendonça leads a worldwide team focused on helping flagship clients design and manage marketing programmes that improve business performance.

Nikki is a fierce champion of data-directed marketing and one of the early adopters of a mobile-first approach. She believes in transforming marketing operating models around a ‘customer centric’ axis to create rapid and significant changes in effectiveness and efficiency, thus driving growth for clients.

Before joining Accenture, she served as the EMEA president of OMD Worldwide where she had strategic, operational and financial responsibility for more than 6,500 marketing professionals. She directed the investment of c$19b across 65 countries and led teams that served global brands such as McDonald’s, PepsiCo, Estee Lauder, Liberty Global and Walt Disney. Under her leadership OMD enjoyed 10 years of record growth and was the most-awarded agency network.

Michael Bayle - EVP, Mobile, Amadeus, Spain

Michael joined Amadeus in November 2014 as Head of Amadeus Mobile to lead its Mobile strategy across the company and at the moment he’s EVP of Mobile.

Prior to Amadeus, Michael worked at the New York based mobile advertising company xAD. Michael brings a deep expertise in mobile and digital media ecosystems gained with a broad range of experience working in companies such as sports media company ESPN where he was Senior Vice-President of ESPN Mobile, digital media company Amobee, as well as Yahoo! where he led mobile advertising. This experience is complemented with business development practices he acquired in several engagements in new company ventures.

Michael holds a BA in Japanese and a BS and MS in Computer Science from Stanford University.

Marc Fanelli - General Manager, Impact, USA

Marc Fanelli is the General Manager of Impact, a marketing technology platform company that brings together a set of disruptive technologies designed to measure, manage, and optimize partner marketing investments. Marketing leaders roll out the full Impact Platform across their organization to manage their partnership workflows and harness data for insights, optimization and decision-making. Marc leads Impact’s verification, measurement and insights businesses which include ad fraud detection and prevention, multi-touch attribution solutions and customer insights.

Previously, Marc served as group Vice President for global data and analytics for Acxiom Corporation. In this role he was responsible for leading the company’s efforts to expand its global data business to more than 45 countries and supporting expansion plans for Acxiom’s Audience Solutions suite – stabilizing and growing the core data and consumer recognition solutions, adapting Acxiom’s data products to the digital world and real-time application, and helping the company become an industry leader in the data-as-a-service sector.

Before joining Acxiom in October 2016, Marc served as the General Manager for the Global Solutions Group at Merkle, leading all aspects in the creation and distribution for the company’s global data product business as well as migrating its CRM best practices to foreign markets. He previously served as Vice President for Merkle’s Data Solutions Group. Prior to joining Merkle, Marc served in several roles at Experian Marketing Services, most recent as Senior Vice President of Experian Decision Sciences.

Marc earned a Master’s degree in Statistics and Bachelor’s degrees in Mathematics and Geography from Montclair State University in his home state of New Jersey, where he lives with his wife and two children.

John Baker - Chief Data Scientist Pixability, USA

John Baker is the Chief Data Scientist at Pixability, a video advertising technology company that helps media professionals deliver outstanding campaign performance across YouTube, Facebook, Instagram, and Twitter. 


Prior to Pixability, John served as CEO & Chief Scientist of DataKin, where he successfully drove the company’s go-to-market strategy; Director of Analytics of Affectiva, where he spearheaded the development of the company’s analytics platform; Director of Analytics at Moontoast, where he set the vision for the analytics product suite; and Co-Founder and CTO of Performance Analytics, where he built, marketed and launched a Web 2.0 product, and acquired 6,000 customers before selling the company in 2012.


John is also founder of The Data Scientist, a data science meet-up group with 4,000 members across chapters in Boston, New York, and Washington, DC, and author of the upcoming book, “Building Data Science, The Chief Data Scientist’s Field Guide to Building Teams, Tools and Strategy.” He holds a masters degree in Engineering Management from the MIT Sloan School of Management, and a dual Bachelor degree in Mathematics and Computer Science from Hawaii Pacific University.

Gema Reig - CMO, AXA GLOBAL DIRECT, Spain

Gema Reig is a consolidated leader and one on the Top100 Woman in Spain. CMO and member of the Management Committee of AXA GLOBAL DIRECT, she runs the global marketing, digital channels and the commercial network for the company. 

She's a reference in innovation, in the Internet channels and the marketing world with over 20 years of professional career. She is board member of the Asociación de Marketing de España and jury in some of the most prestigious Awards in Spain. 

Her commitment to marketing, her proactive attitude and her great experience has allowed her to lead numerous innovative initiatives throughout her career, around the brand and the communication for superior customer experience in the communication and digital customer experience. Gema, among others, was the promoter of the online private banking for BBVA and, also, the architect of DIRECT Seguros Brand repositioning, announced by the company in 2013. This project has received numerous awards, highlighting a Gold Transform Award, a Laus Award for design in the Corporate Identity Graphic Design category and a Bronze in the prestigious Eficacia Awards in the Commercial Efficiency category.

Gema, has taken an active role boosting women in directive positions, she’s board member of the ESADE Women Leadership Forum among others. She has been awarded by Anuncios Magazine with the Women to Follow Award.