global-summit-board-2

Neha Misra - Global Head-Data & Analytics, Accenture Interactive Operations, Accenture, USA

Neha Misra leads the Global Head of Data, Analytics & Insights at Accenture Interactive Operations, bringing end to end, real-time capabilities and services, for intelligent activation combining disparate data including 1st party, 3rd party, media, content, attribution, identity management, audience signals, machine learning and AI/recommendation engines. She assists brands in implementing real-time marketing experiences that are disruptive, yet audience- centric, genuine and relevant. She has led agency, brand teams and C-level executives to deliver on data-driven investments, to generate returns across paid, owned and earned media.

Her experience of more than 15 years spans across various verticals including CPG, Education, Financial Services, Health, Education and Tourism. She also identifies new and emerging technologies to keep clients at the forefront of industry trends. Her vision for advertising is to ensure that ROI is not by channel silos but the Effectiveness per Marketing Dollar. Previous employers include Mediaocean, Publicis, Emerson, CEC.

Bruce Biegel - Senior Managing Director, Winterberry Group, USA

Bruce Biegel is the Senior Managing Director of Winterberry Group where, for over fourteen years, has led more than 200 engagements, serving a wide range of marketers, agencies, direct and digital marketing service providers and many of the private equity firms who invest in the sector. Among others, these include assignments for Acxiom Corporation, Bertelsmann AG, eCircle (now Teradata), Capital One Financial Corp., Citi, DMG Media, Epsilon, Facebook, Hewlett-Packard Co., IPG, Meredith, L’Oréal, KRG Capital, KKR, Olson, Omnicom, Time Warner, Transcontinental Inc. and WPP.

In addition to his role at Winterberry Group, Bruce serves as a senior advisor to its affiliated investment bank, Petsky Prunier LLC. He also serves on the board of directors of Throtle and Zipscene LLC as well on the advisory boards of five additional agency, data and marketing technology companies. 

Prior to joining Winterberry Group in 2002, Bruce served as a director and CFO of IMXI, owner of ThinkDirectMarketing, where he was president, chief operating officer and co-founder. Earlier, he served as a consultant to leading Web services integrator iXL Holdings as part of its iXL Ventures group. From the late 1980s through mid-1990s he served as director and executive vice president, sales and marketing, at VideoFax Systems, a marketing technology company he co-founded that focused on place-based media. He began his career at Kidder Peabody as manager of international telecommunications.

Bruce received a B.A. in history and international relations from the University of Pennsylvania with corresponding coursework at the Wharton School in management and marketing.

Rick van Yperen - Senior Manager, Global Analytics & Digital Insights Refreshments, Unilever, UK

Rick van Yperen is the Senior Manager for the Global Analytics & Digital Insights Refreshments at Unilever.

Currently he is responsible for the global market insights and social listening team on the Refreshments category working with brands like Lipton, Magnum, Ben & Jerry’s and Wall’s, while attending the executive MBA on the London Business School.

After receiving his MSc in Econometrics, Rick has worked already for 6+ years in the analytics department within Unilever. During these years, he has tapped into several aspects of analytics like advanced analytics, market insights, media analytics and social and digital and he has been involved from the start in the setup of Unilever’s People Data Centre’s, a ground breaking initiative to create an integrated, analytics lead, insight engine.

Hossein Houssaini - Founder, Ho/Pe Advisory Ltd., UK

Hossein Houssaini works as an advisor for various companies and forums in the digital advertising landscape.

He joined boards like the Advisory Council of Prohaska Consulting, the Advisory Board of the Programmatic Pioneers and the Global Summit Conference Programme Board of I-COM, a community that compromise of the most extensive international group of industry leaders on the forefront of Smart Data Marketing, ranging from CMOs to top Data Scientists.

Before his venture, he was acting as the Global Head of Programmatic Solutions for Havas Group for about four years. Here he helped to establish the global music data alliance for Havas and Universal Music Group and collaborated with international clients to transform them digitally.

Hossein is the co-founder of Havas University, a global training program platform which has already certified over 15,000 participants globally with its first training curriculum "100% Programmatic".

Previous to HAVAS, Hossein created IPG Mediabrands’ first Trading Desk, Cadreon, in DACH (GSA) and shortly after acted as Director Technology for all audience buying platforms (MAP), bringing programmatic to the region.

Before joining Cadreon, Hossein worked for Google re-establishing the Rich Media business for DACH & the Nordics launching projects like YouTube Masthead and developing these markets to a successful business.

He was shortlisted for ExchangeWire's Ad Tech Personality of the Year in 2017 & 2018!

Steve Simpson - Senior Global Executive, Publicis Media, UK

Steve is the Senior Global Executive at Publicis Media.

Prior to that, he was an EVP, Global Managing Director Data and Analytics at Starcom MediaVest Group. He is an industry-recognized global analytics leader who helps clients build and embed data-driven marketing strategies across a wide range of industry verticals. His previous role involved building the data framework for the business, hiring the talent and creating capability globally for SMV clients to drive competitive advantage from their data assets. Steve's previous experience includes consulting, technology, agency and research businesses across the Globe. He has been stationed in London, Milan and New York.

Simon Thomas - Global Director-Audiences Research and Media Investment Management, GroupM, UK

Simon is Strategic Systems Director for GroupM in EMEA. GroupM is the parent company to the WPP media agencies Maxus, MediaCom, Mediaedge:cia and Mindshare and is the world's leading media investment management company. In 2008, GroupM held over a 30% share of the total measured volume of it's peer group (the global media networks). Simon pursues and advances investments in new technologies & systems, both driving innovation and playing the role of industry shaper, as well as managing the use of syndicated industry sources & tools and GroupM's proprietary research data & analysis systems.

Simon has spent over 30 years in the media industry across the media owner, media agency and software/data supplier sides of the business, not just in the UK but in wider Europe contexts. His experience ranges across both the traditional and the emerging digital communication channels, with a focus on commercial trading & client ROI, especially the measurement of audiences and the aspects & impacts of consumer behaviours.

Scott McDonald - President & CEO, The Advertising Research Foundation (ARF), USA

Scott McDonald -  President & CEO, The Advertising Research Foundation (ARF), USA

Scott McDonald is a New York-based media research consultant, the President of Nomos Research, and an Adjunct Professor at Columbia Business School. Formerly he was the Senior Vice President for Research & Insights at Condé Nast. In this capacity, he oversaw consumer, development, advertising and strategic research for all of the Condé Nast magazine and web properties – including such brands as Vogue, Architectural Digest, GQ, Wired, Epicurious, Glamour, Self, W, Details, Bon Appetit, Condé Nast Traveler and The New Yorker.

Current areas of research include consumer behavior with e-readers, tablets and mobile media; next-generation metrics for measuring media engagement and advertising effectiveness, and emerging economic models for media.

Scott has served on numerous industry boards. He has chaired both the Advertising Research Foundation, and the Print & Digital Research Forum.

He holds an A.B. in Sociology from the University of California at Berkeley and a Ph.D. in Sociology from Harvard University.

Yerka Yukich Lorén - Digital Economy Executive, Cámara de Comercio de Santiago, Chile

Yerka Yukich Lorén -  Digital Economy Executive, Cámara de Comercio de Santiago, Chile

Yerka Yukich Lorén is General Manager at IAB Chile since 2002. She has over 15 years of experience working in various areas of marketing companies. Among others, she served in Entel being in charge of advertising and Internet marketing actions (such as ISP) and portal 123.cl

Yerka studied advertising at the University of Santiago. Graduate in Marketing at Adolfo Ibañez University and studied Marketing Course at the Catholic University.

Juan Luis Uslar - FORMER Associate Brand Director, CRM & Trial, Europe Brand Operations, P&G, Switzerland

Juan Luis Uslar is the former Associate Brand Director for Brand Operations Europe at Procter & Gamble.

Juan Luis has over 15 years of experience in the industry, working in 3 different regions (LA, EMEA and Asia) across different Business Units (Fabric Care, Home Care, Hair Care) in a variety of roles ranging from global portfolio & innovation design, including new category & brand introductions, to trade-marketing and more recently digital marketing, e-commerce and e-CRM. He is currently based in the Geneva headquarters.

Juan Luis is originally from Venezuela and he holds a bachelor’s degree in chemical engineering from the “Universidad Simon Bolivar”.

Vassilis Bakopoulos - Head of Insights & Research, Mobile Marketing Association, USA

Vassilis Bakopoulos - Head of Insights & Research, Mobile Marketing Association, USA

Vassilis Bakopoulos is the Head of Industry Research for the Mobile Marketing Association. He works to define a learning agenda for the mobile marketing industry and collaborates with member companies to conduct innovative research.

Vassilis started his career at Kantar where he worked for a number of agencies in Greece and then in New York. He joined Digitas in 2008 where he led digital strategy for major clients as a VP/Group Director of Planning & Strategy.

Vassilis holds a BSc in Economics from ASOEE in Greece and an MBA in Banking and Finance from the University of Birmingham in the UK. He has co-authored a book about online advertising effectiveness.

Alison Fennah - Executive Business Advisor, IAB Europe, UK

Alison Fennah - Executive Business Advisor, IAB Europe, UK

Alison Fennah is Executive Business Advisor at IAB Europe. She was previously Executive Director of the European Interactive Advertising Association, and joined IAB Europe when the two companies merged in May 2011. Alison helped to launch the EIAA in 2002 and oversaw the development of a wide-ranging activity programme involving: consumer, advertising and market research; event programmes across Europe; standardisation activities and education, of both the market and government, on the role of interactive advertising all aimed at growing the European interactive advertising market.

In the 1990s, Alison worked in senior roles in European Marketing and PR with companies such as Yahoo! and Acclaim Entertainment. She also worked on the launch of some of the first Sony Playstation games. She speaks five languages and has a BA Hons degree In French and Spanish from Birmingham University.

Andy Fisher - Chief Analytics Officer, Merkle, USA

Andy Fisher is the Chief Analytics Officer of Merkle.

Most recently, he was the Global Head of M1 Advanced TV of Merkle.

Prior to joining Merkle, Andy was the EVP, Global Data & Analytics Director at Starcom MediaVest Group where he led the SMG global analytics practice. Prior to that role, Andy was Vice President and National Lead, Analytics at Razorfish, where he led the digital analytics practice and managed a team of modeling, media data, survey and business intelligence experts.

He and his team were responsible for some of the first innovations in multi-touchpoint attribution and joining online/offline data for many of the Fortune 100. Andy has also help leadership positions at Personify and IRI. Andy is an avid traveler having visited more than 100 countries. He also follows the chess world and is the former US high school chess champion.

Andy holds a BA in mathematics from UC Berkeley and an MA in statistics from Stanford.