BARS

Daniel Ramirez - Managing Consultant, BlueOptima, USA

Daniel Ramirez is the Managing Consultant at BlueOptima, a SaaS enterprise solution and Advisor to Blockchain Startup Honeypod.org.

Most recently, he was Co-founder and Head of Analytics at OpenUp and was a part of 500 Startups Accelerator program— Batch 22, Data track.

Before that he was the Director of Analytics at iCrossing. Previously he was the Associate Director, Analytics at Neo@Ogilvy. He has over 10 years of analytics and research experience working at agencies, client side and some notable tech companies, Yahoo, Mode Media and Microsoft.

While at Yahoo, he developed in-market research methodologies for large original video content sponsorships to measure the impact on brand perception and online/offline sales.

Working at Mode Media allowed Dan to apply his knowledge of research and ad effectiveness work in other markets around the world− United Kingdom, Canada, Germany and Japan. By teaming up with Nielsen, ComScore and NuggAd, Dan was able to develop automated segmentation and profiling of Mode’s audience in their 4 major markets outside the US.

At Microsoft, Dan’s scope of work expanded to conducting research in over 30 countries around the world and developing large strategic data solutions for agency holding companies WPP, Publicis and Havas.


Krassimir Kostov, PhD - Manager, Cognizant Analytics, Japan

Krassimir Kostov is a Manager at Cognizant Analytics, Cognizant Technology Solutions. Leveraging the company’s global capability, he helps leading multi-national and Japanese clients solve important business challenges by deriving value from data. As a Senior Data Scientist, his duties involve management consulting of C-level clients, as well as hands-on design, execution, and implementation of strategic Advanced Analytics solutions. Some examples include: customer acquisition, growth and retention, multi-channel marketing optimization, operations and efficiency optimization. His clients include companies from the Banking and Financial Services, Life Sciences, Manufacturing, Retail, Logistics, and Communications industries in Japan, APAC and even Europe.

Before joining Cognizant, Krassimir worked at the Analytics & Optimization Division of Netyear Group Corporation (NGC), a Japanese Digital Marketing agency. He was responsible for growing the Customer Analytics team’s Advanced Analytics and Strategic Solutions for clients in the luxury and fashion goods, insurance, automobile re-sale, and pharmaceutical industries. Employing NGC's unique data-driven approach to Digital Marketing, he and his team created value for leading Japanese and global clients, by optimizing their ROI across channels and customer lifecycle. He also contributed to the NGC’s blog, writing on Advanced Analytics topics.

Prior to Netyear, Krassimir was an Assistant Manager at the Analytics team at the Hongkong and Shanghai Banking Corporation (HSBC), USA and India. His responsibilities included end-to-end development of Predictive Analytics models and strategies, which empowered internal clients to make more informed data-driven decisions. Major clients were Marketing Campaign Management, Assets and Liability Management, Online Savings, Branch Network Management, Product and Pricing, and Call Center Operations.

Krassimir is a Data Scientist with multi-geographical experience, and an extensive know-how in management consulting, acquisition, CRM and multi-channel analytics. He holds a PhD from the University at Buffalo, and an MA from the University of Delhi.

Andy Fisher - Chief Analytics Officer, Merkle, USA

Andy Fisher is the Chief Analytics Officer of Merkle.

Most recently, he was the Global Head of M1 Advanced TV of Merkle.

Prior to joining Merkle, Andy was the EVP, Global Data & Analytics Director at Starcom MediaVest Group where he led the SMG global analytics practice. Prior to that role, Andy was Vice President and National Lead, Analytics at Razorfish, where he led the digital analytics practice and managed a team of modeling, media data, survey and business intelligence experts.

He and his team were responsible for some of the first innovations in multi-touchpoint attribution and joining online/offline data for many of the Fortune 100. Andy has also help leadership positions at Personify and IRI. Andy is an avid traveler having visited more than 100 countries. He also follows the chess world and is the former US high school chess champion.

Andy holds a BA in mathematics from UC Berkeley and an MA in statistics from Stanford.

Armel Bursaux - EVP, Publicis Spine D&A Lead EMEA, Publicis Groupe, France

Armel Bursaux is EVP Publicis Spine D&A Lead EMEA of Publicis Groupe.

He employs his scientific skills hand in hand with his technology & marketing acumen to develop and promote data driven business for Publicis. Armel is a French scientist and has worked in algorithmic & artificial intelligence based systems for shape recognition. From Orange where he worked in R&D, then became involved in the international programme on Communications Services and Advertising, implementing on of the first Exchange and Data management platform in western Europe. Armel has moved to Starcom France, creating the data & analytics department, and progressively took the lead for D&A practice in EMEA. In Publicis Media new structure, Armel is leading operations globally for the Analytics and Insight practice across all Publicis Media Agencies. 

Armel is an alumni of the Ecole Centrale Paris with a degree in Applied Mathematics. His passions are jazz music, design and rebuilding mad houses in the south of France.

Joshua Koran - Managing Director, DMP, Sizmek, USA

Joshua Koran is currently Sizmek’s Managing Director for their data enablement product line.

Joshua is a true pioneer in digital marketing, behavioral targeting, data marketplaces and data management platforms with nearly 20 years’ experience in these domains. AdWeek recently recognized his contributions to this field, in which he holds 22 patents, by naming him one of the top innovators in the space.

Among his many accomplishments, he designed the industry’s first predictive behavioral targeting platform, the first data marketplace ad network, and the first three-screen (TV, mobile, display) behavioral profiling platform. Over the course of his international career, he has lead product, engineering, data science, user experience, business development, and commercialization teams in companies such as Turn, AT&T, Yahoo!, and ValueClick. Through his digital consultancy he has helped nearly two dozen other digital advertising companies improve their understanding and monetization of online data.

Joshua holds B.A. from Boston College, J.D. Law from U.C. Hastings College of the Law and M.B.A. from Oxford University.