The I-COM forum and Data Creativity competition helped Barclays raise external acknowledgment for our innovative data products. Landing two awards as well as getting the public attention not only confirmed that we are on the right track with our transformation in Africa but thanks to the I-COM community, we also pursued further global participation in other data competitions with more confidence. This now resulted in our product portfolio being selected as finalists by Cloudera for their annual Data Impact Awards in NY as well as by Global Banking Technology Awards coming up in London across 3 categories.
My first year at I-COM was enlightening and entertaining. The former perhaps you’d expect from a data summit, the latter not so much. It’s a gathering of like-minded, senior people who are genuinely committed to the smart use of data to drive marketing. The industry’s very best. Add to that the scenic theatrical mix of beautiful surroundings (Andreas and his wife chose the venue with care) and the wonderful entertainment and you really do have a new and very original take on creative data. We saw some inspiring examples of data and creativity - in speakers, the awards and at the data fashion show. I-COM delivers on the promise of creative data in every way. Winning two awards didn’t dull the experience either.
I-COM is a unique event in its ability to bring together a passionate, global data community that stretches across verticals, products and disciplines. Being short-listed for the Data Creativity Awards provided validation for the work we do. The dialogue and connections provided the means for us to further innovate by helping us forge the right partnerships and relationships with world-class data thought leaders.
Being selected as a finalist for the I-COM Data Creativity Awards was an enriching experience. We were even more excited to win the General Award as we were the only team from China. It’s a great opportunity to meet and interact with other industry professionals as the great thing about the Data Creativity Awards is that it showcases the most innovative projects, whilst creating contacts and insights for our business.
The I-COM Global Data Summit was a good platform to engage with a diverse set of people in the field of data and marketing from across the globe. I liked the short & succinct format of the sessions. The Data Creativity Awards and the Hackathons were very well conducted, and the overall hospitality was excellent. It was also great to win here for the second year in a row.
The I-COM Global Summit is the highlight of my annual event calendar. It combines great people, programming, venue and production to create an experience that is truly unique in our industry. I think of it as the “Cannes of data and analytics” and it’s always a worthwhile investment to attend. The insights, relationships and experiences are impactful and long-lasting. I’m a big fan and am always happy to recommend it to my colleagues and friends in the ad-tech space.
The Data Creativity Awards and Global Summit are just that: Data + Creative + Global = Incredible. This summit provides a unique experience for cutting edge, seasoned marketing professionals to get together to network and learn about innovation from other professionals fusing data and creativity. We were honoured just to be selected as a finalist but winning the Artificial Intelligence Award is not just validation of what our company is doing but also that the marketing sphere is ready for AI Marketing.
It’s testament to Andreas and the organising committee that so many of the global leaders in Data & Measurement gather in one place to celebrate and share cutting-edge work in Data Creativity. Being part of this has given Wunderman a great insight into how forward-thinking businesses are addressing the current and future data landscape. Winning an award has been a great honour and helped spark new conversations with businesses with great potential to collaborate.
The I-COM Data Creativity Awards is — hands down — the most fun industry awards I’ve ever had the honor to participate in. Not only was it a fantastic event with great food and drink, but it has also been a huge driver for our business. We’re now working on what may be our largest European client thanks to the Awards!
Attending the I-COM Global Summit was a great experience as it allowed us to get good feedback on our work, discuss particular issues and problems in the breakout sessions and generally connect to clients and others working in the industry, exchanging ideas and insight which makes our product and service offering stronger and more meaningful. The ‘icing on the cake’ was when our entry received the I-COM Data Creativity Award for attribution amongst such stiff competition.
Being nominated for the I-COM Data Creativity Awards was a great networking opportunity, to meet and interact with other industry professionals. The audience showed considerable interest and posed interesting questions to the presenters to encourage a high-level of knowledge sharing during the event.
Overall, I’d say the awards event is very well managed. I love how I-COM does the presentations and process for the data creativity awards.