White Paper: The Business Case for Digital Attribution

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White Paper: The Business Case for Digital Attribution

This inaugural white paper evolved from numerous discussions within the I-COM Attribution Council. The paper covers a number of key topics including the meaning of attribution and how it should be approached if it is to offer long term value. The paper also explores the need for organisational change if MTA is to be truly successful, whilst discussing perceived budgetary and cost issues in its use.

Download the full white paper to learn more.