London-based consumer research company GWI has launched its Respondent Level Data (RLD) on the Snowflake Marketplace, giving users access to anonymised, unaggregated consumer data for advanced analytics.

Most marketers today say they realize that brand marketing and performance marketing can’t operate in silos. But, in practice, too many of them seem hooked on the instant gratification of performance marketing, despite mounds of academic research and brand testimonials suggesting the returns can be misleading.

In the modern marketing landscape, sustainability isn't just a buzzword; it's a necessity. The industry is increasingly recognizing the need to understand, measure, and reduce the environmental impact of digital advertising.

Anticipation around TV upfronts and NewFronts is gearing up this spring. Both CTV and linear TV advertising present big opportunities for advertisers.

As data privacy concerns grow and third-party cookies phase out, brands increasingly seek "logged-in environments", often controlled by retailers, to maximize addressability and performance.

In a world of fierce competition, market saturation, and evolving data privacy regulations, brands are finding attracting new customers more difficult (and more expensive) than ever.

The introduction of Customer Data Platforms (CDPs) has been a game-changer in this landscape, offering a new level of precision in marketing strategies.

CPG and retail marketers have reached an inflection point where they realize the future is not just about collecting data.

In the ever-evolving landscape of eCommerce, where innovation is the heartbeat and adaptation is the key to survival, staying abreast of the latest trends is essential for marketers seeking to carve out their niche in the digital marketplace.

According to e-Marketer, connected TV (CTV) is the fastest-growing major ad format in the US, drawing strength from the migration of programming, viewers, and time spent to digital channels.

Innovations such as RampID, UID 2.0, ID5, and a suite of other deterministic IDs are stepping up to fill the void left by cookies. Though their adoption started off on a slow note, momentum is picking up quickly.

Since leaving China a year ago, one of the pleasures I miss most is WeChat, China’s celebrated superapp. As a user, I miss the level of control over experiences WeChat granted me, nearly ad-free interactions with people in my community and engagements with brands and services that put me in charge.

Ipsos, working with Google and UK online audience measurement standards body UKOM, has integrated YouTube viewing data into its iris platform.

NIQ's digital product content division Brandbank has launched a new product data optimisation solution, Content Health+, providing insights into category comparison and content benchmarking.

Global consumer health company Haleon, the firm behind brands such as Sensodyne and Centrum, has appointed Geoff Painter as Global Head of Consumer Business Insights and Analytics.

London-based marketing group Unlimited, parent of insight agency Walnut, is to join Accenture Song, the business services behemoth's 'tech-powered creative group'. Terms of the acquisition were not disclosed.

Digital media measurement and analytics firm DoubleVerify (DV) has apologised to X, formerly known as Twitter, for an error which over a recent four-month period gave the microblogging site brand safety ratings as low as 70%, when actual scores were as high as 99.99%, according to reports.

IPG Mediabrands this morning unveiled plans to step up its efforts to safeguard clients from the negative impact of misinformation in media -- especially on social media -- prioritizing political, climate, healthcare, AI-generated and brand-specific content.

Data-led creativity has been discussed for years but is reaching a critical inflection point. There is a necessary type of brand alchemy required today that strikes the right balance of creativity, technology, and data, without the sacrifice of humanity.

The dynamic landscape of data analytics is experiencing a profound transformation driven by the integration of AI in marketing.