Digital Media Planning Needs More Than Intuition, Demographics and Engagement Data
April. 12, 2024 | By Stat Social
In today’s rapidly evolving landscape, marketers and media planners have more channels, mediums, and platforms to engage their buyers, yet, reaching them is more difficult than ever.
Do you invest in traditional media outlets that are no longer the once fail-proof source of revenue, or do you look towards social channels, influencers, and podcasts?