Unlocking the Potential of Real-Time Marketing with Zeotap CDP
April. 12, 2024 | By Zeotap
Zeotap CDP’s real-time journey orchestration platform, with its ever-evolving capabilities, offers you the opportunity to listen even more closely to customer actions and respond promptly.
Now, you can trigger marketing and personalisation journeys based on a combination of a customer’s past events and their latest activities. For instance, if a customer who has previously shown interest only in the apparel category checks out an electronics product, you can initiate a campaign to introduce and onboard them to the new category they’re exploring.